30 min
Unlock Email Marketing Joy with Liz Wilcox's Secrets to Fun & Making Money with Email VIDEO MOJO with Jon Leland: Timeless marketing mixed with the bleeding edge of video & social media
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- Marketing
Liz Wilcox, the "fresh princess of email marketing," and Jon Leland, media innovator since "71 and the host of "Video Mojo," delve into the power of email and video to spread joy and creativity in cultivating community and authentic relationships.
- Wilcox emphasizes human-to-human connections, advocating for authenticity and vulnerability in email communication.
- Hear recommendations to avoid the "YouTube SEO" approach in subject lines by writing as if reaching out to a friend, using a conversational tone and providing value.
- Discover how storytelling in email doesn't necessitate elaborate narratives; simple personal updates can effectively connect with readers.
- Wilcox promotes low-cost community offerings to foster inclusivity and allow more people access to her knowledge and expertise.
- Concise and bite-sized emails are encouraged, with a focus on providing valuable information and prompting action from readers.
- The framework for creating a successful email welcome sequence includes showcasing personality, sharing one's vision for clients, and communicating values.
- A free guide with 52 subject lines, email templates, and examples for effective email marketing is offered.
- Wilcox's emphasis on community, inclusivity, and value-driven pricing aligns with her long-term vision for her business.
- She encourages finding creative outlets and embracing joy in the process of video and email creation.
- Wilcox believes everyone has the right to learn, which influences her pricing strategy and commitment to inclusivity.
**Timestamps:**
* 0:01 - Welcome & Intros
* 2:25 - The Power of Email and Video in Building Relationships
* 4:15 - Liz's Focus on Inclusivity and Affordability
* 4:45 - The Importance of Authenticity and Vulnerability
* 5:44 - Avoiding the "YouTube SEO" Approach in Subject Lines
* 7:15 - The Art of Storytelling in Email Marketing
* 13:38 - How to Successful Email Welcome Sequence
* 14:11 - Good Subject Lines
* 16:55 - Welcome Sequences
* 19:21 - Free Courses as Lead Magnets
* 21:12 - Jon's Vision for Creativity Sandbox
* 23:12 - Ethical Storytelling and Its Misunderstanding
* 26:47 - The Challenge of Consistency
* 27:16 - The Broken Refrigerator Story
* 30:40 - Jon's Goal of Consistent TikToks
* 31:46 - Welcome Sequence Templates
* 32:26 - Liz's Generous Offer
* 33:45 - Jon's Appreciation
More from Liz: https://lizwilcox.com/
🔗 JOIN JON'S EMAIL LIST and/or ALL his links: 🔗
https://play.combridges.com/
🧰 TOOLS THAT JON USES & RECOMMENDS 🧰
Riverside for remote recording - https://combridges.com/record
Descript for transcript-based, AI-assisted video editing - https://combridges.com/edit
ConvertKit for email marketing - https://combridges.com/email
Circle for community building & courses - https://combridges.com/community
Tella for screen sharing & educational video production - https://combridges.com/video
---
Send in a voice message: https://podcasters.spotify.com/pod/show/video-mojo/message
Liz Wilcox, the "fresh princess of email marketing," and Jon Leland, media innovator since "71 and the host of "Video Mojo," delve into the power of email and video to spread joy and creativity in cultivating community and authentic relationships.
- Wilcox emphasizes human-to-human connections, advocating for authenticity and vulnerability in email communication.
- Hear recommendations to avoid the "YouTube SEO" approach in subject lines by writing as if reaching out to a friend, using a conversational tone and providing value.
- Discover how storytelling in email doesn't necessitate elaborate narratives; simple personal updates can effectively connect with readers.
- Wilcox promotes low-cost community offerings to foster inclusivity and allow more people access to her knowledge and expertise.
- Concise and bite-sized emails are encouraged, with a focus on providing valuable information and prompting action from readers.
- The framework for creating a successful email welcome sequence includes showcasing personality, sharing one's vision for clients, and communicating values.
- A free guide with 52 subject lines, email templates, and examples for effective email marketing is offered.
- Wilcox's emphasis on community, inclusivity, and value-driven pricing aligns with her long-term vision for her business.
- She encourages finding creative outlets and embracing joy in the process of video and email creation.
- Wilcox believes everyone has the right to learn, which influences her pricing strategy and commitment to inclusivity.
**Timestamps:**
* 0:01 - Welcome & Intros
* 2:25 - The Power of Email and Video in Building Relationships
* 4:15 - Liz's Focus on Inclusivity and Affordability
* 4:45 - The Importance of Authenticity and Vulnerability
* 5:44 - Avoiding the "YouTube SEO" Approach in Subject Lines
* 7:15 - The Art of Storytelling in Email Marketing
* 13:38 - How to Successful Email Welcome Sequence
* 14:11 - Good Subject Lines
* 16:55 - Welcome Sequences
* 19:21 - Free Courses as Lead Magnets
* 21:12 - Jon's Vision for Creativity Sandbox
* 23:12 - Ethical Storytelling and Its Misunderstanding
* 26:47 - The Challenge of Consistency
* 27:16 - The Broken Refrigerator Story
* 30:40 - Jon's Goal of Consistent TikToks
* 31:46 - Welcome Sequence Templates
* 32:26 - Liz's Generous Offer
* 33:45 - Jon's Appreciation
More from Liz: https://lizwilcox.com/
🔗 JOIN JON'S EMAIL LIST and/or ALL his links: 🔗
https://play.combridges.com/
🧰 TOOLS THAT JON USES & RECOMMENDS 🧰
Riverside for remote recording - https://combridges.com/record
Descript for transcript-based, AI-assisted video editing - https://combridges.com/edit
ConvertKit for email marketing - https://combridges.com/email
Circle for community building & courses - https://combridges.com/community
Tella for screen sharing & educational video production - https://combridges.com/video
---
Send in a voice message: https://podcasters.spotify.com/pod/show/video-mojo/message
30 min