Created with Jon Youshaei Jon Youshaei

Today we're doing an Office Hours episode where I answer your questions submitted on our Discord and newsletter.



(0:00) Intro

(0:51) How the MrBeast interview happened

(7:35) 3 tips to land collabs with bigger creators

(13:18) What should you pay good editors?

(20:20) Should you buy a YouTube channel?



If you have a question for next episode, submit it on our Discord or reply on my newsletter.

I interviewed MrBeast about his creative process and a secret project 6 years in the making. Thanks to .Store for sponsoring, get your branded .store domain for your merch store for $0.99: https://go.store/jon (code: JON) and check out Viewstats: https://www.viewstats.com/



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(0:00) MrBeast’s Thumbnail Studio & Process

(2:41) MrBeast’s Secret Project Announcement

(4:52) How Jimmy Finds Video Ideas Using Outliers

(7:51) Copy & Paste vs Copy With Taste

(9:30 Using Outliers To Find Video Ideas (Cont.)

(12:39) Analyzing MrBeast’s Last 50 Uploads

(14:52) Adding ‘Story’ To A MrBeast Video

(16:53) The Reality of Filming With 300 Cameras

(20:07) How Jimmy A/B Tests Thumbnails

(22:22) Brainstorming Videos With ViewStats

(30:21) Roasting MrBeast’s Old Thumbnails

(32:42) Choosing Ideas with “Interest Market Cap”

(35:10) Going Beyond the Views & Budget

(39:19) How Much Does a MrBeast Short Cost?

(40:15) Reality of Filming a $100M Amazon Show

(45:23) What Does A Shoot Day For Jimmy Look Like?

(46:38) Chandler Says Hi

(47:06) What Does A Shoot Day For Jimmy Look Like? (Cont.)

(48:01) MrBeast’s Mental Health

(51:20) How MrBeast Shoots Thumbnails

(55:00) Why Jimmy Re-Shot 7 Days Stranded on an Island

(57:44) Updates On Feastables

(1:01:42) Income Pie Chart: Brand Deals, Feastables, etc

(1:05:47) Advice to Creators Launching Products

(1:09:49) Improving Past Videos

(1:15:23) How to be in MrBeast's Next Video

(1:18:16) How Jimmy is Using AI

(1:19:57) Becoming YT's Most Subscribed Creator

(1:23:32) Having a Family

I interviewed Marques Brownlee (MKBHD) about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei



We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.



(0:00) The Most Powerful Man in Tech
(2:13) Inside MKBHD's Inbox & Deciding What To Review
(3:45) Power, Responsibility & Conflicts of Interest
(6:28) MKBHD’s Income Breakdown
(8:24) Marques’ Advice For New YouTubers
(9:22) Risks of Speaking Truth to Power
(12:24) How does Marques produce so much?
(14:51) Closer Look At MKBHD's Creative Process
(19:10) How Marques Scripts His Videos
(23:30) Most Expensive Videos
(25:44 )Where Marques Finds Inspiration
(27:17) Science of MKBHD Thumbnails
(29:57) Selling the MKBHD channel
(31:20) Balancing YouTube & Personal Life (Cont.)
(33:33) Favorite Productivity Apps
(34:33) How MKBHD Use AI...Actually
(38:05) If you were CEO...
(41:14) The $1M Tweet
(43:02) Why MKBHD Joined Ridge
(46:09) Ripple Effect on other YouTubers
(49:15) New Products, Content & What's Ahead

I interviewed Dan Mace — the award winning director hired by MrBeast and Casey Neistat. 

The 3 time Cannes Lions award winning director left his career behind when @casey asked @DanMace to leave his career and come work for @368 — Neistat’s creator startup. 

4 years later @MrBeast did the same, hiring Dan as the Chief Creative Officer for @BeastPhilanthropy. In our interview, Dan breaks down what he learned from both Casey and MrBeast, his 4-step process for viral videos, and the brand new Bru Bar.

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ChaptersChapters:

0:00 - 1:23 Who is Dan Mace?

1:23 - 6:20 Why Casey Neistat Hired Dan

6:20 - 15:11 Reality Of Working With Casey Neistat

15:11 - 23:20  How Casey Creates Story In Vlogs

23:20 - 26:05  Does Dan Regret Quitting His Job?

26:05 - 34:26 Leaving Casey & Starting YouTube 

34:26 - 37:50 Dan’s Message To Brands

37:04 - 38:43 How Much Does Dan Make?

38:43 - 43:40 Meeting MrBeast & Renée Zellweger?

43:40 - 47:36 The MrBeast Job Offer

47:36 - 50:22 MrBeast Asks “How Much Do You Want To Get Paid?”

50:22 - 57:30 What Dan Learned Working With MrBeast

57:30 - 59:47 The 4 Elements Of Story

59:47 - 1:02:30 What Dan Taught MrBeast

1:02:30 - 1:04:57 Breaking Down A Beast Philanthropy Video

1:04:57 - 1:12:55 Trying Dan’s New BRU Bar & Future Goals

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I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.

During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.

Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village. 

Chapters:

0:00 - 1:15 Intro

1:15 - 2:37 MrBeast's Creative Process

2:37 - 6:23 How MrBeast "Storyboards" Thumbnails

6:23 - 7:23 Crafting Perfect Intro

7:23 - 12:15 What MrBeast Learned from Thumbnail Tests

12:15 - 16:45 MrBeast Roasts His Worst & Best Videos

16:45 - 19:18 Video Ideas That MrBeast Rejected...And Why

19:18 - 22:04 MrBeast breaks down his best Shorts

22:04 - 24:32 MrBeast's schedule (removing yourself as bottleneck)

24:32 - 25:40 Recent Disagreements with Team

25:40 - 26:46 Advice and ideas for smaller YouTubers

26:46 - 29:11 How AI & Deepfakes Impact Jimmy's Production

29:11 - 31:22 Jimmy's Documentary & Talking with Streaming Platforms

31:22 - 32:17 What Jimmy watches on YT 

32:17 - 34:39 Final Tips for Creators

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I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers.

After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics.

The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.

Thank you to Firebrand Media for filming this episode and VidSummit for providing the space. 

Chapters0:00 - 1:05 Who is Cleo Abram? 

1:04 - 6:21 Leaving Vox to Start YT Channel

6:21 - 8:02 Cleo's first sponsorships 

8:02 - 10:12 Hiring a team

10:12 - 12:29 Cleo’s 4-Step Video Process

12:29 - 16:51 Step 1: Pitch

16:51 - 21:20 What Are Key Visuals? 

21:20 - 22:51 Step 2: Info Doc

22:51 - 24:29 Step 3: Outline

24:29 - 27:53 Step 4: Script

27:53 - 32:52 Lessons From Vox

32:52 - 35:43 Breaking Through Your Niche

35:43 - 42:59 Cleo’s Cold Email To NASA

42:59 - 47:31 How Do YouTubers Be Better Journalists?

47:31 - 49:48 Short Form Process

49:48 - 52:57 Future of YouTube

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