135 episodes
Dan Kennedy's Magnetic Marketing Podcast Russell Brunson
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- Business
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
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Sales Weapons (1 of 2)
The process of going through a sale can be painful for buyers. The process you lead them through may be good enough to get them to buy, but if it's not good enough for them to recommend you to their friends, you can't say it was a successful sale.
In part one of this two part episode, Dan Kennedy uses real world examples to illustrate sales weapons you can use to better prepare for a sales experience that will leave prospects "wowed". Don't forget to tune in text week to learn more sales weapons from Bill Glazer!
MagneticMarketing.com
NoBSLetter.com -
The Power of Mastermind Alliances
Who do you spend the majority of your time with, and how much influence do you let these people have in your life? Do they support you in your business endeavors, or do they struggle to believe in your vision?
Lee Milteer offers her sage advice on forming and maintaining strong friendships with like minded entrepreneurs who can build you up and drive you toward your goals, and how you can provide that support for others in return.
MagneticMarketing.com
NoBSLetter.com -
Removing Fear From The Sales Process (2 of 2)
Sometimes it really does come down to the tiniest details that decide whether a prospect will trust you and buy, or become wary of you and run away.
Continuing right where he left off last week, Dan Kennedy explains the two main approaches used in selling and which one has a greater advantage over the other. Dan also talks about some of the crucial "tipping points" that determine whether or not a consumer will buy. Be sure to listen to all of part one before starting part two!
MagneticMarketing.com
NoBSLetter.com -
Removing Fear From The Sales Process (1 of 2)
So many entrepreneurs wish they could find cheaper leads (or just more leads in general), when the majority of their issues actually come from their severely flawed sales processes, NOT their advertising or marketing.
How do you know if it's time to overhaul your sales strategy? Using examples from his own experiences, Dan Kennedy helps listeners understand why some promising prospects don't buy, and steps you can take to avoid costly sales mistakes. Be sure to catch part 2 next week!
MagneticMarketing.com
NoBSLetter.com -
Foundations of Sales Success
Marketing and advertising often take the blame for bad salesmanship. Too many entrepreneurs want to excel in business but aren't willing to also be a salesperson at their core. But what exactly makes a good salesperson anyway?
Dan Kennedy and Nick Loise share their expertise in clearly laying down the foundations of successful salespeople, including their traits and essential strategies.
MagneticMarketing.com
NoBSLetter.com -
The Principle of Defiance (2 of 2)
What does it take to defy industry norms, break away from false beliefs and set yourself apart from every other entrepreneur in your field? Dan Kennedy has some major pointers you won't want to ignore.
In part two of Dan's incredible address from stage, the godfather of marketing himself shares more of his big ideas on embracing what's next, complexity over simplicity and solving "the great mystery" of why extremely qualified leads don't buy. Be sure to check out part one first!
MagneticMarketing.com
NoBSLetter.com