Market Impact Insights Market Impact Insights

Oklahoma Hall of Fame President and CEO Shannon Rich shares her unique leadership journey, fueled by a hospitality mindset, a focus on authentic relationships, embracing change, tackling the hard conversations and championing for equity in creating opportunities for strong women leaders.

Veeam Software VP, Brand & Community Neenu Sharma shares her remarkable marketing leadership journey. This includes challenging herself to grow professionally by taking on a Diversity leadership role and dealing with the ambiguity of different perceptions of the right answer to diversity and inclusion-related questions. Authenticity, embracing change, modeling a "figure it out" mentality and committing to servant leadership that builds trust is a powerful formula for team success.

Lux Research CEO Marisa Kopec shares how intentional, thoughtful research leveraging the latest emerging technologies like AI and making sustainability a strategic priority are keys to competitive advantage. Exceptional leadership also means understanding the power of culture and a flexible approach to work that keeps your employees motivated and productive.

Backroom CEO & Founder Kara Redman shares her courageous journey as a leader pushing through the boundaries of traditional ways of collaborative work. Offering teams flexibility, applying continuous learning and setting ego aside with a positive dose of humility has made all the difference in creating a better culture that delivers exceptional client experiences.

Revenue Flywheel Group Founder Paul Butterfield shares key strategies for organizations to get maximum revenue enablement impact, including adopting a servant leader mindset, investing continuous coaching and fostering a transparent, trusted relationship between sales and marketing teams.

Consultant, advisor and transformational CMO Neha Mirchandani shares how making bold, courageous choices is the true path to making leadership impact. Facing your fear and embracing change are the keys to ultimate personal development (while elevating your team to new levels of performance).