Market Proof Marketing: Home Builder Marketing Insights Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert

In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It’s an incredible way to make them feel seen, instill trust and let them know they’ve made a difference that can help others. They talk about how attribution isn’t the full story and the importance of the appointment-to-sales metric.Story Time (05:15)Jackie thinks we should add “Discomfort” as the 6th “D’s” motivator. Andrew shares a neat situation where a brand actually listened to him and made the change.Beth loved that a builder said “...Attribution is BS!” this week. Listener Questions (30:03)The Incredible Importance of the Appointment-to-Sales Metric (https://www.doyouconvert.com)Google Ads phasing out card payments (https://searchengineland.com)Homeowners list while buyers hang back, pushing inventory higher (https://zillow.mediaroom.com)Things We Love Things We Hate (45:42)The Ember mug got Beth through her day.Andrew’s favorite was his trip to Jamaica and also his son competed in a Fortnite tournament and got 2nd place!Jackie loved sharing Mario video games with her son.Market Proof Marketing · Ep 342: Feeding Into FeedbackQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions!Story Time (03:27)Beth is car shopping and was disappointed with the transparency and lack of communication from a car dealership even though she had a great on-site experience.After four months of only advertising their car by parking it out front, Jackie’s parents were about to sell it in four hours after posting it to Facebook.Julie was inspired by the phrase “Your "from" line matters more than your subject line”.Listener Questions (17:53)Boots on the ground EventsMarketing in New MarketsThings We Love Things We Hate (46:04)Beth disdains phone upgrades.Jackie hates Xfinity and is done with them.Julie loves the problem solving on the DYC team. Market Proof Marketing · Ep 341: Read the RoomQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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In this episode, Kevin Oakley is joined by Jackie Lipinski and Jen Barkan! Jen has finally returned to the podcast after a long hiatus and the team discusses the value of prepared marketers who have done the research and know what to expect as the market changes. They rant on how people use the Benchmarks data to create excuses and remind everyone that the data is a starting point and the only numbers that matter are your own! They talk about the loss of trust on the internet due to AI and Jackie is lost during the podcast to a storm outage!Story Time (03:34)Sam, Jen's son, has found online sales to be tougher than he expected! Jackie had an encouraging meeting with a marketer.All the context around Benchmarks is driving Kevin crazy. The News (21:06) Instagram Photos Are Being Labeled ‘Made With AI’ When They’re Not (https://petapixel.com)Instagram confirms test of ‘unskippable’ ads (https://techcrunch.com) Top 5 Things To Focus On As Spring Selling Season Fades (https://www.builderonline.com)The number of US homes for sale is slowly returning to normal: An ‘incredible trend,’ economists say (https://nypost.com/2024/06/05/real-estate/number-of-us-homes-for-sale-is-slowly-returning-to-normal-an-incredible-trend-economists-say/)Things We Love Things We Hate (46:04)Jen's favorite is Gardenia flowers!Kevin is loving his Lock Picking Kit.Market Proof Marketing · Ep 340: Don't Get ComfortableQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Dennis O'Neil, President of O'Neil Interactive! Dennis hops on the podcast to educate us all about websites and how Google is measuring user experience through their "Core Vitals". He explains in detail what stats they're collecting, what they are using them for and how builders can use that info to improve their websites. Kevin and Dennis get into a nerdy software discussion and Dennis gives some insight into what builders request the most.Kevin and Dennis discuss:Googles Core Vitals: Website speed, website responsiveness, visual stability, and Interstitial ads.It's about who is willing to make sure that they're website is performing as best as it can.Why builders struggle with interaction to next paint (INP). What builders request the most.The importance of structured data.Market Proof Marketing · Guest Ep: Understanding Googles Core Vitals with Dennis O'NeilQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!











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🎙 In this episode, Kevin Oakley is joined by John Cecillian Jr., founder and CEO of Cecilian Partners, Inc.! Cecilian Partners is a Proptech company built around the customer experience for Community Developers, Home Builders and Homebuyers. They simplify data, digital marketing, and operations by centralizing the entire new home buying process! Kevin and John sit down to discuss AI, the over fascination with it, how it can be beneficial and how it's being used negatively. You can view Kevin's post that sparked this conversation here.Kevin and John discuss:Cecilian Partners Inc., what they do and who it's for.The foundation of every company should be data, how it's structured and managed.Hitting the baseline before slapping on modern technology.How AI can be beneficial. Market Proof Marketing · Guest Ep: The Reality Of AI with John Cecilian Jr.Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Like and subscribe on your favorite platform!











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In this episode, Andrew Peek  is joined by Julie Jarnagin and Beth Russell! The Do You Convert team is growing and we’re looking for a Unicorn ready to join the Creative Services team as a Marketing Manager! The team discusses URL structures and the many ways it can be done wrong, creating issues for the builder. They advise everyone to keep it simple and veer away from over the top marketing incentives: get to the point!Story Time (08:07)Julie has noticed bad URL structures from builders.Andrew is more open to ChatGPT to help with some things. A tool to lean on, not to use as a replacement.Beth says the more simple the better!The News (22:46) Price Drops Hit Highest Level in 18 Months As High Rates Dampen Buyer Demand (https://www.redfin.com)Amazon to expand drone delivery service after clearing FAA hurdle (https://www.cnbc.com)Real estate agents are fleeing the field. Is that good for homebuyers? (https://www.washingtonpost.com)Things We Love Things We Hate (41:39)Andrew is going to Jamaica and is very excited!Beth's favorite is small town coffeeshops and bookstores.Julie's been "jeffing" her running and it has made it so much better, she also loves her flip belt.Market Proof Marketing · Ep 339: Seeds and BranchesQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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