Marketing Espresso Bec Chappell

Another great question asked by you dear listener! It comes down to that good old thing... research.Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums.However some audiences are easier to say "they react to that media" more than others - once again it is all about your audience and understanding their buyer behavior.BUT and there is always a but - if you flat out HATE video content...and you feel awkward creating vi...

Communication is the absolute silver bullet in business, and in this episode I have Leesa Shannon, to tell you why. We're going to chat through the critical role that clear messaging and a strong vision plays in growth, especially in marketing and sales.Grab a pen and get ready to jot down insights from Leesa's extensive experience, helping you refine your communication skills whether you're a seasoned professional or just starting out. Discover the foundational importance of presenting yours...

This week's episode is answering your question:What actually is a marketing strategy and how can it help a business? How is different to say, brand strategy or other similar fields? Why is it so important?So I am going to do my best to answer this, while giving you some real-world examples of how marketing strategies work, and where they fit in with business, sales and brand strategies!Hopefully I convince you how helpful one would be for your business ;)DOWNLOAD MY CONTENT PLANNER - htt...

Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!)So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand?I was so lucky to be joined by Alex McGrath to chat with us on how we can start incorporating more DE&I into our marketing!Alex leads the DEI and Wellbeing porf...

Another great question asked by you dear listener this week!So in the way I always do we are going to break this question down into a few parts, because there is never a simple answer!Firstly did you create your product/service for an ideal client OR did you create something then hope to find an ideal client?If you're in camp B then finding your ideal client is much harder than camp A, obviously.So let's discuss how we find them and target them when we're not sure they existDOWNLOAD MY C...

How powerful would your business be if every revenue generating team worked together?Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment.Abbie White is one of Australia’s most in-demand sales dynamos. She’s on a mission to shake up sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is bei...