Marketing with Ankit Ankit kumar

In this podcast you are going to what and how should be the mission statement of a business. What defines a good business? Should mission is product-oriented or market oriented.

Building the Right Relationships with the Right Customers. Companies should manage customer equity carefully. They should view customers as assets that need to be

managed and maximized. But not all customers, not even all loyal customers, are good

investments. Surprisingly, some loyal customers can be unprofitable, and some disloyal cus

tomers can be profitable. Which customers should the company acquire and retain?

The company can classify customers according to their potential.