Two Pixels Off Michael Janda and Brad Hussey

Sell benefits, not features is a lie! Let's discuss the age old marketing strategy of features vs. benefits. Why are people teaching to sell benefits not features? What makes your business unique? What are the benefits the client have to gain from working with you? What are the features that will make a customer choose you over your competition? In this conversation with Michael Janda and Brad Hussey, the importance of highlighting both benefits and features in creative businesses was discussed. Understanding the difference between features and benefits is crucial in creating effective marketing strategies. Mike and Brad also discussed various marketing strategies for differentiating products, focusing on the importance of understanding the target audience's emotional needs and preferences.*******
About Two Pixels Off (Podcast)Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!Learn More: https://twopixelsoff.com
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Connect with Mike JandaWebsite: https://michaeljanda.comCommunity: https://morecreativeacademy.comInstagram: https://instagram.com/morejandaYouTube: https://youtube.com/morejandaLinkedIn: https://linkedin.com/in/morejandaCourses: https://morejanda.teachable.com
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Connect with Brad HusseyWebsite: https://www.bradhussey.ca/Community: https://creativecrewcommunity.com/X: https://twitter.com/bradhusseyFacebook: https://facebook.com/bradhusseyLinkedIn: https://linkedin.com/in/bradhusseyInstagram: https://instagram.com/bradhusseyYouTube: https://www.youtube.com/@CreativeCrewCommunity

What buyer objections are common in the creative services industry, and how do experts like Brad Hussey and Michael Janda tackle them? How can you address concerns about price, quality, timeline, and customer experience? What strategies can help overcome client hesitations? Dive into this episode to find out how to navigate client budget constraints, create flexible solutions, and maintain professional integrity while turning objections into opportunities.
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
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Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity

How can you land high-value creative projects? What factors do freelance clients consider when deciding whether to work with you? Is price the only thing that matters? And how do you compete with established creative agencies or freelancers?
In this fourth episode of "Two Pixels Off," Michael Janda and Brad Hussey discussed what influences clients' purchasing decisions and why price shouldn't be the sole deciding factor. They explained that clients consider many elements, forming a pyramid with price at the base. This means freelancers and agencies should prioritize other factors such as quality, relationships, and craftsmanship to build trust and loyalty. They also offered tips on where to focus to stand out and compete successfully with larger industry players.
 
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
*******
Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity

How do you increase prices for creative services? Are you scared to rock the boat and ask for more money? In this episode of Two Pixels Off, Michael Janda and Brad Hussey discusses strategies for increasing freelance design prices using the concept of supply and demand. Sharing their experiences on how to price correctly by tracking and analyzing wins and losses overtime to improve revenue and profits - this is a must-listen to if you want to grow and scale your freelance and creative agency business.
 
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
*******
Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity

Overcome the fear of hiring, master delegation, and learn how to turn rejection into a stepping stone for success. Join Mike and Brad as they discuss paradigm shifts and strategies to help you scale your freelance business or creative agency.
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
*******
Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity

Be passionate? Hire good people? Be organized? Yada yada yada. We’ve all heard the standard stuff that people need to do to build a good business. Join Mike Janda and Brad Hussey as they discuss a few of the critical “non-standard” stuff that will help you run a creative business and be a more successful entrepreneur. 
Mike and Brad kickoff the episode introducing themselves and setting the tone for the upcoming episodes of the new podcast, Two Pixels Off and then launch into an actionable conversation about specific things you need to do to run a better freelance business or creative agency.
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About Two Pixels Off (Podcast)
Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!
Learn More: https://twopixelsoff.com
*******
Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.
Learn More: https://wixstudio.com
*******
Connect with Mike Janda
Website: https://michaeljanda.com
Community: https://morecreativeacademy.com
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Courses: https://morejanda.teachable.com
*******
Connect with Brad Hussey
Website: https://www.bradhussey.ca/
Community: https://creativecrewcommunity.com/
X: https://twitter.com/bradhussey
Facebook: https://facebook.com/bradhussey
LinkedIn: https://linkedin.com/in/bradhussey
Instagram: https://instagram.com/bradhussey
YouTube: https://www.youtube.com/@CreativeCrewCommunity