Living Life as an Unconventional Entrepreneur: How Eric Gower Built a Unique Subscription Experience Subscription Radio

Eric Gower, founder of Breakaway Matcha, is an unconventional entrepreneur & CEO.
In a world that celebrates moving fast & breaking things, Eric's mantra is to slow down and enjoy life. And with 20% YoY growth for more than a decade, it seems to work. Breakaway Matcha isn't (just) about building a tea empire; it's about fostering genuine connections and enriching daily life.
Tune in to the latest episode of Subscription Radio to uncover the secret behind their thriving business: the power of word-of-mouth and tailored customer experiences.
Topics
02:17 - Creating Breakaway Matcha
05:20 - Pause Your Life
07:55 - Do Things That Don’t Scale
10:30 - Don’t Advertise
13:02 - How to Deal With Varying Levels of Subscriptions
15:38 - Adjust According to Customer’s Needs
23:53 - Be Content with Good Enough
27:18 - Learn From Other Subscriptions
30:39 - Toe the Line of Communication
33:22 - Give Customers Better Value
39:51 - Automation in Today’s World
42:31 - Blend Ambition with Contentedness
Links & Mentions
Connect with Eric Gower on LinkedIn or TwitterCheck out Breakaway MatchaConnect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo