Market Proof Marketing: Home Builder Marketing Insights Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert

In this episode, Andrew Peek  is joined by Julie Jarnagin and Beth Russell! The Do You Convert team is growing and we’re looking for a Unicorn ready to join the Creative Services team as a Marketing Manager! The team discusses URL structures and the many ways it can be done wrong, creating issues for the builder. They advise everyone to keep it simple and veer away from over the top marketing incentives: get to the point!Story Time (08:07)Julie has noticed bad URL structures from builders.Andrew is more open to ChatGPT to help with some things. A tool to lean on, not to use as a replacement.Beth says the more simple the better!The News (22:46) Price Drops Hit Highest Level in 18 Months As High Rates Dampen Buyer Demand (https://www.redfin.com)Amazon to expand drone delivery service after clearing FAA hurdle (https://www.cnbc.com)Real estate agents are fleeing the field. Is that good for homebuyers? (https://www.washingtonpost.com)Things We Love Things We Hate (41:39)Andrew is going to Jamaica and is very excited!Beth's favorite is small town coffeeshops and bookstores.Julie's been "jeffing" her running and it has made it so much better, she also loves her flip belt.Market Proof Marketing · Ep 339: Seeds and BranchesQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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In this episode, Kevin Oakley is joined by Andrew Peek and Beth Russell! The team discusses going back to the basics and making sure the fundamentals are stable before diving into cool new technology, AI in particular. In fact, the conversation throughout continues circling back to AI where the team consistently proves the point that AI will never function like a human brain. Kevin shares some great insights he learned at a recent conference and Beth rages against people who use forks or spoons to separate English muffins. Story Time (05:23)Andrew is angry that Google is complicating things.Beth urges everyone to cover their basics before trying to do something new and exciting!Kevin shares his thoughts on a talk given by the CEO of M/I Homes at a Zonda event.The News (29:00) Do You Believe In Ghosts? (https://www.doyouconvert.com)DOJ Lawyer: No Offers Of Compensation 'Anywhere' (https://www.rismedia.com)Meta AI chief says large language models will not reach human intelligence (https://www.ft.com)Things We Love Things We Hate (51:05) Kevin loves his rocket shaped air blower from Giottos!Beth disdains people who open up English muffins with a fork.Andrew wants two dishwashers in the future.Market Proof Marketing · Ep 338: Back to the BasicsQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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In this episode, Jackie Lipinski is joined by Beth Russell and Julie Jarnagin! They dive into conversation on recent marketing failures and successes they’ve witnessed in regards to discoverability. Beth dropped a blog on leadership that some might consider controversial so she shares its inspiration and gives us an in-depth content breakdown. The three give their top picks for books that inspired them.Story Time (01:44)Beth recently visited a new creamery and it had her contemplating digital and physical discoverability.Julie noticed a builder was marketing based on strange groupings they had created, so she suggested they take a step back and look at how home buyers are ACTUALLY seeing things.Jackie has had to teach a builder that discoverability does not always equal intentional leads. The News (12:46) Your Leadership (Or Lack Thereof) Is Stunting More Than Your Team's Growth. It's Killing Your Company. (https://www.doyouconvert.com)The Greatest Books I’ve Ever Read (https://www.willduder.com)Things We Love Things We Hate (36:55)Julie loves that the end of school is happening but is annoyed by the last minute events.Jackie heard the quote "Treat yourself like you'd treat your daughter" and loved it.Beth appreciates the curiosity that has prompted some questions from marketers that keep her thinking.Market Proof Marketing · Ep 337: The Art Of DiscoverabilityQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!





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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski! The team dissects the power of community and how it can have a huge positive impact, suggesting builders should try and leverage it better. Jackie went on a Master Plan Model home tour event and shares the good and bad things she experienced especially the smells... this leads into a discussion on the importance of perception. Kevin has just returned from Builder100 and shares his thoughts on the event.Story Time (04:28)Julie experienced the power of making someone feel part of a larger community or leveraging people wanting to be part of something through a church event.Jackie tells all about her Master Plan Model Home tour event in Washington. Kevin was just at the Builder100 and shares his main takeaways.The News (26:50) McDonald's is making a massive investment in digital marketing (https://www.restaurantbusinessonline.com) Home prices grew in 93% of markets in Q1 2024: NAR (https://www.housingwire.com)44% of adults would buy their childhood home today if they could afford it (https://zillow.mediaroom.com)Google delays third-party cookie demise yet again (https://digiday.com)Things We Love Things We Hate (42:23)Julie made a Spotify playlist with her kids and loves their choices.Jackie took the Hubspot Email Marketing academy and thought it had good takeaways.Kevin loves receiving gifts (however, please give him context) and recently had a three piece Darth Vader helmet sent to him.Market Proof Marketing · Ep 336: The Importance of PerceptionQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!















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Like and subscribe on your favorite platform!🎙In this episode, Kevin Oakley is joined by Kody Smith, President of NoviHome! Kody hops on the podcast to give an overview of NoviHome and the new tools and features they are rolling out. Novihome looks to connect the buyer and builder through apps that elevate the home buyer experience through seamless communication ensuring everyone is on the same page at all times. You can reach out to Kody here to learn more about NoviHome or check out their website here!Kevin and Kody discuss:NoviHome has turned into a complete buyer experience app.NoviHome allows the builder to own their marketing and own the buyer's journey.They built this technology on gaps they were seeing in the industry.The new analytics platform and what it offers for builders.The “Listings” function, how it works, and how it was prompted by Mike Lyon.New features like “Build Tracker” coming soon… Market Proof Marketing · Guest Episode: Creating Solutions For Builders and Buyers with Kody SmithQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!











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Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jessie Suggs! The team discusses the difference between people who put in the effort and those who don’t, suggesting that Marketing and Online Sales are not for people who use incompetence as a crutch. Q1 Benchmarks released last week and Jessie gives a full breakdown of how the first quarter of 2024 is shaping up! Story Time (07:48)Jessie's tagline for the episode is “it’s not slow, you’re slow”.Kevin had an interesting conversation with someone from one of the top 25 builders.Andrew’s self driving trial ended and he is sad.The News (29:45) The Q1 2024 Online Sales Benchmarks (https://www.doyouconvert.com)AI is making Meta’s apps basically unusable (https://www.fastcompany.com)Predicted 25% Drop In Search Volume Remains Unclear (https://datos.live)Most Americans Have Regrets About Buying a New Construction Home (2022 Data) (https://www.realestatewitch.com)Three-Quarters Of Households are Priced Out Of The Housing Market (https://www.builderonline.com)Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash (https://www.theverge.com)Things We Love Things We Hate (48:55)Kevin loves that his flight was upgraded to first class.Jessie gives a shout out to the blue bag nerd clusters.Andrew is loving the Ninja Creamy.Market Proof Marketing · Ep 335: It's Not Slow, You're SlowQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!













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