Financial Advisor Marketing Podcast

James Pollard
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Financial advisors, does this sound familiar? You're barraged with people and companies who promise to help you get six thousand new clients in thirty seconds or less as long as you follow their magic tip, trick, or tactic. If so, take a deep breath and relax because that is NOT what this show is about. Lol. Hi, I'm James Pollard. I'm the founder of TheAdvisorCoach.com and host of the "Financial Advisor Marketing" podcast. This podcast is rooted in timeless principles designed to help financial advisors attract their ideal audiences, forge authentic relationships, and build deep roots with prospective clients. If you listen to this podcast, I think you'll find three things to be true: First, the information shared in this podcast is deceptively simple. This means you don't have to be a genius or marketing expert to get results. I take immense pride in keeping things simple. Let everyone else chase complexity. Second, the episodes are chock-full of data, research, and studies. This means advisors can do their due diligence on marketing strategies and make informed decisions about how they'd like to build their businesses. And third, I don't take myself too seriously. I joke around, laugh, and have fun. If any of this appeals to you, I encourage you to listen. ~James Pollard

  1. Artificial Intelligence Will Take These Advisors' Jobs

    HACE 2 DÍAS

    Artificial Intelligence Will Take These Advisors' Jobs

    AI is coming for advisors' jobs. It just passed the CFA exam in mere minutes. It doesn't matter what you personally think about AI or whether or not you think it gives good financial advice: Your market believes it does! That's the bad news.  The good news? You can change the perception of your market… but you must first realize this threat for what it is. Your potential clients believe AI can do a good enough job… and it can do it far faster and cheaper than you.  In today's show, you'll discover how to prevent AI from stealing your clients and why this threat requires your immediate action. Listen now. Show highlights include: Why AI will replace financial advisors (and why AI won't replace financial advisors) (0:55)  4 reasons why the financial advice industry will be hit harder by AI than other industries (3:36)  How to prevent your financial advice business from going the same way as the camera business did after iPhones came out (5:06)  An alarming trend about your potential clients using ChatGPT instead of booking a call with you (8:57)  How to engineer a new perception around your offer and eliminate the threat of AI stealing your market share (10:48)  My 3 predictions for what will separate the advisors who adapt and crush AI and those who will be mollywhopped by AI (12:05)  How to make your services the obvious choice over AI by studying the old Mac vs PC ads (13:42)  Here is a cheat code for absolutely decimating AI in front of prospective clients (17:56)  4 things you must do to eliminate the threat of AI (and even turn it into an ally for growing your financial advice business) (23:07) My Profitable Pricing Blueprint gives you an unfair advantage over AI. Get it before AI chops off your business's head at https://TheAdvisorCoach.com/Pricing  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    25 min
  2. How To Force Yourself To Make More Money

    3 NOV

    How To Force Yourself To Make More Money

    It shocks me how many financial advisors struggle with their own finances.  If you struggle with your own money, how do you expect any clients to trust you with their money? But that's the unfortunate reality for far too many advisors. That's why I recorded this episode.  I'm going to show you how to force yourself to make more money.  Listen now. Show highlights include: Why being psychologically congruent gives you an unfair leg up over almost every advisor you'll compete against (2:04)  The neglected "circulation" secret for almost magically filling your pipeline with highly qualified prospective clients (3:30)  How your friends and family might be keeping you broke (and what to do about it) (6:33)  A simple formula any financial advisor can follow to double or even triple their income (11:54)  How research and planning only delays your wealth (and may sacrifice it completely) (14:12)  How inexperienced advisors can become more experienced than advisors with decades in the game in only a few short years (19:12)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    22 min
  3. How To Identify Your Market's Biggest Objections

    27 OCT

    How To Identify Your Market's Biggest Objections

    Every prospective client you'll ever meet will have some objections to working with you. The problem most advisors make is that they take these objections personally. The reality is, most of the time, they're rooted in your prospective client's insecurities, and have absolutely nothing to do with you.  But there's another problem:  Your prospective clients also aren't about to open themselves up like you're their therapist and tell you about all of their biggest fears and insecurities.  That's the bad news.  The good news? There's a way to uncover this intel, incorporate it into your marketing, and dismantle their objections before they even put words to their emotions.  And that's what I show you how to do in this episode.  Listen now. Show highlights include: This is probably the #1 most effective marketing secret I've ever learned (and it's also the most looked over by other advisors) (0:33)  The single most dominant emotion prospective clients have before meeting with you (1:11)  Why financial advisors consistently get disappointed when they implement funnels recommended by Alex Hormozi, Russell Brunson, and Gary Vee (2:23)  The "inner world" mindset shift that instantly relieves you of taking objections personally (3:51)  How to make a prospective client tell you their biggest objections so you dismantle them before they ever come up in conversation (5:33)  Why engineers and physicians object to your financial services (6:05)  How to pre-handle objections in your marketing before ever even meeting a prospective client (7:15)  A real life demonstration of Pollard AI in action (think it could help you become a better marketer? find out at…) (10:55)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    20 min
  4. What Most Advisors Get Wrong About LinkedIn Marketing

    20 OCT

    What Most Advisors Get Wrong About LinkedIn Marketing

    Most advisors try a bunch of random LinkedIn marketing strategies, then get discouraged and quit when they get subpar results.  The problem? You're vastly overcomplicating LinkedIn. In fact, I can sum up the single most effective LinkedIn strategy in only 5 words. That's it. If your plan isn't that simple, you're wasting a bunch of your time for nada.  Here's the good news:  By simplifying your strategy with the one I recommend in today's show, you'll not only free up your time, but your results will "hockey stick" too.  Listen now if you want real results from LinkedIn.  Show highlights include: How to make LinkedIn one of your most successful marketing strategies you've ever run (6:30)  Why overcomplicating your LinkedIn marketing strategy is the #1 reason it'll fail (and the 5-word strategy that gets you almost more clients than you can handle) (7:35)  The "newsfeed" trick that's so obvious it's overlooked - and how it guarantees your DMs get seen (8:30)  Why having SalesNavigator send you LinkedIn prospects is a quick way to blow through your dough without landing a single appointment (9:22)  The weird way to "hire" LinkedIn as your personal (and free) marketing intern by getting a fewer number of responses (11:00)  Why treating LinkedIn like a numbers game is the single biggest mistake you can make on the platform (13:42) The "Digital Begging" mistake upwards of 90% of advisors using LinkedIn as a marketing strategy commit (19:06)  Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    21 min
  5. 3 Of The Best Marketing Resources Ever Created For Advisors

    13 OCT

    3 Of The Best Marketing Resources Ever Created For Advisors

    There are an endless stream of marketing resources for advisors. But most advisors get overwhelmed by the sheer amount of information available.  And you know what? Most of the information can actually harm your business.  That ends today.  In today's show, I reveal the 3 best marketing resources ever created for advisors. After listening to this episode, you will have all the ingredients you need to grow your financial advice business. And grow it at breakneck speed.  Listen now. Show highlights include: How to get 24/7 access to me without forking over my hefty consulting fees (2:00)  Why financial advisors who use AI bots like ChatGPT, Claude, and Perplexity will fizzle out completely and go extinct soon (3:44)  How to create a step-by-step marketing plan based on your location, expertise, and marketing know-how in two minutes or less (10:42)  Here's an old direct mail headline that can fill your calendar with high-quality prospects by tweaking a few words (13:04)  Why the Bible is the best "law of attraction" book on the planet (15:55)  2 collections of letters to shareholders that will make your business grow faster and easier just by reading through them (17:42)   If you want Jeff to build a custom CRM solution that fits your financial advice business like a glove, visit his website at https://advisortechpartners.com and click the big, orange button.  Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    21 min
  6. How Advisors Can Build Superior Workflows & Automations (With Jeff Rusin)

    6 OCT

    How Advisors Can Build Superior Workflows & Automations (With Jeff Rusin)

    In the past 10 years, I've seen financial advisors finally start adopting CRMs to help automate and simplify their businesses. This was not the case when I first started.  But as you'll discover from today's guest, Jeff Rusin, co-founder of Advisor Tech Partners and advisor-specific CRM whiz, most advisors still aren't tapping into the full productivity powers of their CRM.  That's why Jeff and I recorded this show: To help your financial advice business become more productive, more profitable, and even more pleasurable.  Listen now. Show highlights include: This high-quality touchpoint trick might help you sell a prospective client before your first intro meeting (5:25)  The "Gloved CRM" approach that will save your entire team so much time that you might have to find a new hobby (6:38) The single most common CRM mistakes advisors make without even realizing it (14:43)  How the rarely discussed "pattern recognition" benefit of CRMs can boost your bottom line by up to 80% (15:49)  Why shiny object syndrome as an advisor will make your team hate your guts (and how to prevent being overwhelmed by its seductive pull) (28:31)  A real life example of how business owners sabotage themselves, their business, and their legacies every day by making this simple error (31:03)  If you want Jeff to build a custom CRM solution that fits your financial advice business like a glove, visit his website at https://advisortechpartners.com and click the big, orange button.  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    37 min
  7. Marketing Reality Check For Financial Advisors

    29 SEP

    Marketing Reality Check For Financial Advisors

    Most advisors need a marketing reality check:  They might run ads for a few weeks, get no results, then shut them off before they have a chance to return your investment. Or they post on LinkedIn a few times a month, then get discouraged when new clients don't line up in their DMs. Or they send a monthly newsletter for a couple months, then decide it's too hard.  If you're not showing up consistently, day in and day out, then you aren't "marketing." You're making excuses while your competitors are getting ahead.  Today's show gives you your medicine. You may not like what you hear, but you'll thank me later for waking you up.  Listen now. Show highlights include: The one pattern I've noticed amongst unsuccessful financial advisors that holds them back (1:07)  The 2 only ways financial advisors can improve their marketing (2:59)  4 questions that will give you a marketing reality check you won't be able to ignore, but will boost every marketing activity you do (3:52)  This competitive advantage requires no skill or talent, and yet, most financial advisors never even consider it (13:24)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    17 min
  8. How To Repel The Wrong Prospects

    22 SEP

    How To Repel The Wrong Prospects

    Here's a harsh truth that most financial advisors don't realize until it's far too late: It's an investment in your business to repel the wrong prospects away. It makes you more productive. Improves your emotional resilience. And, most importantly, it frees up room for better clients who will listen and act on your advice without causing headaches. But most advisors never think about "repellant marketing" until they've built a big business that tears them away from their family, spikes their cortisol levels to dangerous heights, and steals all of their precious time away from them.  Today's show will help you realize this trap before it's too late.  You'll discover why the "meat cleaver" strategy is necessary if you want wealth and freedom. And I'll share some of the most effective "meat cleavers" financial advisors can use to free up their time and grow their wealth.  Listen now. Show highlights include: The "meat cleaver" strategy that boosts your productivity, grows your bottom line, and eliminates endless business frustration… all at the same time (2:23)  How eliminating large swaths of potential customers is the fastest way to grow your business (5:47)  Most financial advisors don't have the cajones (or frankly, the cash flow) to try this specific "meat cleaver accelerator"… But nothing is better at upgrading your list of clients' net worth (10:45)  Why you must take back your power in your business today or you'll forever live under someone else's boot (15:45)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

    20 min
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Financial advisors, does this sound familiar? You're barraged with people and companies who promise to help you get six thousand new clients in thirty seconds or less as long as you follow their magic tip, trick, or tactic. If so, take a deep breath and relax because that is NOT what this show is about. Lol. Hi, I'm James Pollard. I'm the founder of TheAdvisorCoach.com and host of the "Financial Advisor Marketing" podcast. This podcast is rooted in timeless principles designed to help financial advisors attract their ideal audiences, forge authentic relationships, and build deep roots with prospective clients. If you listen to this podcast, I think you'll find three things to be true: First, the information shared in this podcast is deceptively simple. This means you don't have to be a genius or marketing expert to get results. I take immense pride in keeping things simple. Let everyone else chase complexity. Second, the episodes are chock-full of data, research, and studies. This means advisors can do their due diligence on marketing strategies and make informed decisions about how they'd like to build their businesses. And third, I don't take myself too seriously. I joke around, laugh, and have fun. If any of this appeals to you, I encourage you to listen. ~James Pollard

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