488 episodios

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Sounds Profitable Sounds Profitable Network

    • Tecnología

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

    🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More

    🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More

    Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    • 2 min
    Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

    Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

    Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    • 4 min
    Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

    Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

    Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    • 7 min
    Podcasting is Influencing, Coverage from Cannes, & More

    Podcasting is Influencing, Coverage from Cannes, & More

    Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands. 

    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    • 4 min
    Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

    Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

    Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    • 4 min
    🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

    🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More

    Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.

    • 4 min

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