44 min
Master Google Updates: Essential Survival Guide for Niche Bloggers! The Blogger Genius Podcast
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- Technology
Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode.
We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more.
Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing.
Show Notes:
MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes
Subscribe to the Blogger Genius Podcast:
iTunes YouTube Spotify
Adapting to Google Algorithm Updates
As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining!
I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources.
SEO Expertise with SEO, Steve Weidman
To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material.
Beyond Traditional Web Search
Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time.
The Art of Keyword Research
We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google.
Personalization and Marketing Channels
The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health, real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive.
Maximizing Marketing Vehicles
In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority.
The Rise of Generative AI
Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opp
Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode.
We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more.
Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing.
Show Notes:
MiloTreeCart Book a FREE 20-minute strategy call with me MiloTreeCart Affiliate Program Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes
Subscribe to the Blogger Genius Podcast:
iTunes YouTube Spotify
Adapting to Google Algorithm Updates
As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining!
I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources.
SEO Expertise with SEO, Steve Weidman
To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material.
Beyond Traditional Web Search
Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time.
The Art of Keyword Research
We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google.
Personalization and Marketing Channels
The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health, real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive.
Maximizing Marketing Vehicles
In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority.
The Rise of Generative AI
Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opp
44 min