What About The Music S3.006 Veronica Beach What About The Music

Veronica Beach, co-founder & partner of the poolhouse, joins Beto Azout to unlock the marketing power of music. Previously the Director of Production at Pereira O’Dell and a founding member & Head of Global Production at DAVID, she has worked with many brands like Burger King, Coca Cola, and Kraft-Heinz. Veronica walks us through her over 20 years of experience in the content production space, shares a key perspective on ‘ballparking’ and budgeting, and breaks down the musical process behind a prolific Dove campaign.

Episode Highlights:
05:25 - Veronica shares her take on how music and advertising go hand in hand
08:00 - Beto and Veronica ponder why music is typically a last line item
14:10 - Veronica discusses her typical approach to music
18:25 - Veronica dives into one of her favorite campaigns and the role that music played in it
26:30 - Veronica shares the background behind the poolhouse

More on SoStereo:
SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com