Beauty Is Your Business - beautytech and beauty innovation MouthMedia Network

Host Mimi Banks is joined by Leslie Ann Hall, the CEO and Founder of Iced Media. Leslie shares insights on TikTok Shop and live streaming on TikTok. She discusses the democratization of distribution, the potential of TikTok Shop as a sales channel, and the importance of stakeholder involvement for success on TikTok. Leslie also emphasizes the need for consistency and frequency in TikTok Live streaming for optimal outcomes.
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Doreen Arbel, General Manager of Charlotte Tilbury North America, shares her career journey and the importance of passion and hard work in the beauty industry. She started her career in advertising and then moved to Paris to work at L'Oreal. She worked on various brands and categories, gaining valuable experience in global roles and in the field. Doreen emphasizes the importance of taking risks and embracing new opportunities. She also discusses the challenges of balancing work and motherhood and the importance of sharing her passion with her children.
Instagram: https://www.instagram.com/beautybizshow/
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Host Jessica Quick of Buzz Beaute is joined this week by Carly Broderick, the Founder and CEO of Miles Personal Care. Carly discusses the development and marketing of her brand, which focuses on creating deodorants and personal care products for teens and tweens. Carly shares her background in the beauty industry and how she came up with the idea for Miles, as well as the branding and packaging, including the decision to make it a gender-neutral brand. She shares her go-to-market strategy, which includes targeting parents as the purchasers and using influencers and PR to reach the target audience. Carly also mentions her plans for expanding the product line in the future.
Instagram: https://www.instagram.com/beautybizshow/
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Cassandra Thurswell, Founder and CEO of Kitsch, shares her journey of building a successful beauty brand. She started with hand-making knotted hair elastics and selling them door-to-door, eventually expanding into other hair accessories, satin pillowcases, and haircare products. Kitsch's focus on sustainability and small behavior changes has resonated with customers. Cassandra discusses the challenges of transitioning from a founder to a CEO and the surprises along the way, such as the success of their shampoo and conditioner bars. She also shares her excitement for future expansions, including a shower filter and partnerships with Charity Water.
Instagram: https://www.instagram.com/beautybizshow/
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Jamie Greenberg, celebrity makeup artist and founder of Jamie Makeup, shares her journey in the beauty industry and the process of getting celebrities ready for the red carpet. She emphasizes the importance of collaboration and authenticity in creating the perfect look. Jamie also discusses her own beauty line and the challenges of product development. She values her community and aims to create a safe and non-judgmental space for women to be themselves.
Instagram: https://www.instagram.com/beautybizshow/
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Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry.
Instagram: https://www.instagram.com/beautybizshow/
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