45 min
Onboarding Processes Ownership | With Emilia Korczynska @Userpilot The Data-led Podcast
-
- Business
In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership
Here’s what they talked about:
Who owns product onboarding: product managers, product marketers, or both?What's a healthy mix between product-led and sales-led onboarding?What are the most important KPIs specific to the onboarding process?What is contextual user onboarding and why does it outperform traditional, linear onboarding?
In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership
Here’s what they talked about:
Who owns product onboarding: product managers, product marketers, or both?What's a healthy mix between product-led and sales-led onboarding?What are the most important KPIs specific to the onboarding process?What is contextual user onboarding and why does it outperform traditional, linear onboarding?
45 min