The Art of Online Business Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie

Facebook, with its massive user base and sophisticated advertising platform, remains a go-to platform for businesses looking to connect with their target audience. 
However, as the digital landscape continues to evolve, so do the strategies that work best for Facebook Ads.


On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the field. Andrea is a Facebook Advertising Specialist, Author, and Social Media Consultant, making her the perfect guest to unravel the mysteries of Facebook Ads for us.


We’ll discuss the challenges of ad tracking, harnessing the potential of Google Analytics, and explore the rationale behind broad versus niche targeting. Andrea will provide invaluable insights into Facebook's ad recommendations, optimizing advertising budgets, and the strategic advantages of lead ads.


For those dedicated to mastering Facebook advertising and ensuring their campaigns resonate in a competitive space, this episode offers indispensable insights. Don't miss it!


In this episode, you’ll learn:
How to set up a Facebook ads funnel for trackingThe secrets of effective testing and targetingTips for optimizing your ad campaignsRick Mulready’s Links:
Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:
https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo’s YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Andrea Vahl's Links:
Visit Andrea websiteDM Andrea on InstagramSubscribe to Andrea’s YouTube ChannelTimestamps:
00:00 - Introduction
03:14 - About Andrea Vahl
08:19 - Tracking conversions
13:25 - Using Google Analytics
18:19 - Targeting strategies
21:36 - Facebook ad budgeting
30:19 - Running lead and sales ads
35:22 - Tracking leads and revenue
41:12 - Running ads during launches
46:39 - Connect with Andrea Vahl

Please support the podcast by giving an honest Rating/Review for the show on iTunes!


Leverage QUĀY.jo’s three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.

Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business? We promise to guide you on an enlightening journey, where we discuss the potential of these tools, data privacy, and provide practical steps. Discover AI Exchange and streamline your core business systems—Fulfillment, Marketing, Sales, and Operations. Learn to automate tasks, find useful tools, and enhance your social media strategy. Get set for a journey of insights and game-changing strategies!
In this episode, you’ll learn:
How to unlock the power of AI and automation and understand the critical importance of data privacy when integrating these tools into your operationsHow AI Exchange can supercharge your operations and boost productivityThe four core business systems and how to streamline processes, automate tasks and discover helpful tools. How to set up automations and workflows for creating and approving social media postsRick Mulready’s Links:
Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTube
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:
https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo’s YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Timestamps:

04:37 — The importance of data privacy
06:40 — Creating workflows and automations in your business
08:49 — The role of standard operating procedures (SOPs)
09:58 — Creating Standard Operating Procedures (SOPs)
19:54 — Creating Workflows and Automations
27:37 — Efficient Content Generation with Notion
29:41 — Automating Social Media Posts
30:51 — Using Chat Base for Simplified Workflows
31:53 — Creating a Tech Stack for Social Media Posting 
40:40 — Final step: Teach your team & conclusion


Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Leverage QUĀY.jo’s three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Head to Kwadwo's website https://quayjo.com to
have Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.

Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review.

We'll break down prompt structure into three key steps, offering tips on using them efficiently, and learn to create engaging, results-driven prompts. Join us to uncover actionable insights for crafting powerful prompts that drive your business forward.

In this episode, you’ll learn:
How to craft effective prompts to achieve desired outcomes while also avoiding  bias and emphasizing the importance of human reviewThe three crucial steps to crafting a great promptHow creating a prompt library can help you and your team
Rick Mulready’s Links:
Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTube
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:
https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo’s YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!
Timestamps:
00:00 — Introduction
11:42 — How to create prompts that effectively communicate what you're trying to accomplish
04:11 — How to avoid bias
06:19 — Telling AI who you want it to act as
07:10 — Giving context
10:03 —Giving instructions
14:55 —Creating a prompt library

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Leverage QUĀY.jo’s three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.

Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook Ads today.

If you want Kwadwo to troubleshoot your ads, fix your sales funnel  or are considering hiring someone to manage your ads, visit Kwadwo’s website.
In this episode, we’ll share expert answers that will help you to drive positive results. We discuss the right mindset in budgeting for your Facebook Ads to see results, the power of targeting secondary audiences, and the importance of a simplified testing methodology.

But we’re not here just to talk about Facebook Ads concepts. Instead, we’ll answer your most pressing questions by citing practical examples and techniques. We’ll also go through a step-by-step demonstration of how to efficiently test your ads.

If you want to maximize the power of Facebook Ads for your online business, this episode offers a wealth of valuable tips, insights, and strategies. Join us as we answer your burning questions and uncover the secrets to achieving success with Facebook Ads.

In this episode, you’ll learn:
How to determine your ideal Facebook Ads budget based on dataThe power of targeting secondary audiences A step-by-step process for simplified testing and optimizing your Facebook AdsRick Mulready’s Links:
Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:
https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo’s YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Timestamps:
00:00 — Introduction
03:25—Are Facebook ads still viable in 2023?
06:27 — Why Rick hates the term ‘tripwire’
10:16 — Choosing SLO funnels and focusing on leads
16:30 —Why Facebook wants course creators to succeed
20:57 —Lower cost, higher profitability
21:57 — Smarter AI learns from data to target ads
26:53 —Simple math to guide your Facebook ads
31:02—Targeting secondary audiences
33:53 — AI tools for research
38:30 — Empathizing with the right questions
42:25— Episode wrap-up

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Leverage QUĀY.jo’s three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Head to Kwadwo's website https://quayjo.com to
have Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.

As we’ve always done in this podcast, we’re always here to add more value for you. In this case, this only means bringing in fresh ideas and insights from online entrepreneurs who know what they’re exactly doing in their business. 
In this special bonus episode, we take you behind the scenes and get to know our new co-host, Kwadwo Sampany-Kessie. He co-hosted a number of our episodes while I was away. And today we feel it’s the right time to know more about Kwadwo. Take a moment to congratulate Kwadwo on Instagram!
 We discuss Kwadwo's adventurous journey, including his experiences living in China, managing Facebook ads, and his passion for foreign languages. We dive into his valuable insights on scaling businesses, overcoming challenges, and finding motivation in the darkest of times. 
Take inspiration from Kwadwo's unique perspectives and business acumen. You won't want to miss this episode. 


In this episode, you’ll learn:
Kwadwo's experiences living in China and managing online businessesInsights on scaling businesses and finding motivation during challenging timesValuable lessons on effective Facebook ad strategies and targetingRick Mulready’s Links:
Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:
https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo’s YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!

Timestamps:
00:00 — Introduction
00:32 — New co-host Kwadwo joins the podcast.
03:54 — Why you should be excited for the new co-host
09:22 — Why Kwadwo is a perfect example of persistence
11:16 — Kwadwo’s language business story
16:12 — Ups and downs of a business
21:46 — Marketing gone wrong, but succeeded
25:37 — Managing Facebook ads
29:13 — Results of helping and coaching people
34:53 — The Ape in the spacesuit
38:59 — Kwadwo’s vision for the podcast
40:43 — Episode wrap-up

Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Leverage QUĀY.jo’s three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Head to Kwadwo's website https://quayjo.com to
have Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.

After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you. 
So today I'm sharing with you 9 lessons I learned over the 4 months of my sabbatical; a sabbatical  that afforded me the chance to enhance the relationships in my family, improve my physical health, and bring clarity to my business's future.
The break was more than just a breath of fresh air, it was also a period of reflection, renewal, and re-energizing.
Plus, I've got a BIG announcement for you that came to fruition over the break. 


In this episode, you’ll hear:
Updates on what I have accomplished and wanted to focus on during the sabbatical9 lessons I learned during my sabbaticalIntroducing my new co-host!How you might incorporate some of these insights that I had into your business and into your life
Rick Mulready's Links:
Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTube
Kwadwo  [QUĀY.jo]  Sampany-Kessie's Links:
Become a Facebook Ads Lead Gen Cheat Code Founding Member!Visit Kwadwo’s website for Facebook Ads helpVisit Kwadwo's website to learn how he can hire a VA for you:
https://quayjo.com/hireyourvaSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!
Timestamps:
00:00 — Introduction
02:48 — Updates on what I have accomplished and wanted to focus on during the sabbatical
11:44 — Introduction to the 9 Lessons
12:28 — First lesson: Needing a break
13:43 — Second lesson: Time flies
15:58 — Third lesson: Sleep
18:05 — Fourth lesson: You cannot force things
20:06 — Fifth lesson: The importance of understanding one's "why" in their work and life
22:59 — Sixth lesson: The importance of thinking bigger and not getting caught up in the daily details
26:20 — Seventh lesson: Giving yourself time to think
26:47 — Eighth lesson: Thinking bigger and differently
31:12 — Ninth lesson: Thinking differently for better outcomes
32:05 — Introducing Kwadwo as new co-host
45:58 — The five insights and takeaways that you can incorporate into your business and life


Please support the podcast by giving an honest Rating/Review for the show on iTunes!



Leverage QUĀY.jo’s three years of Facebook Ads experience to double your leads and set up your lead gen ads in days (not weeks) with the confidence to lower your lead costs like an expert. Become a Founding Member of the Lead Gen Cheat Code Facebook Ads course.Visit https://quayjo.com/foundingmember to secure one of the remaining spots.
Head to Kwadwo's website https://quayjo.com to
have Kwadwo review your ads, ads strategy or funnel or tobook a call to talk with him about his ads management services.