A podcast dedicated to helping folks become data-led to build better products and experiences.Subscribe on your favorite platform or directly on our page: https://dataled.academy/podcast/
Data Tracking: How to build a tracking strategy for your customer data
Tracking customer data refers to tracking data from your primary or first-party data sources — your website and apps. It is a combination of user data (or entity data) and interaction data (or event data). Deciding what data to track and documenting it...
How To Build A Single Source Of Truth For Your Customer Data
The single source of truth for customer data refers to a software system that is able to store data generated across multiple customer touchpoints in a structured manner. In practice, a source of truth can be a Customer Data Platform such as mParticle...
Data democratization: What it really is and how it impacts team alignment
Data democratization is the ongoing process of enabling everybody in an organization, irrespective of their technical know-how, to work with data, feel comfortable talking about data, and as a result, make data-led decisions. In this episode, hosts...
Lifecycle emails: How to measure their impact on the customer journey
Lifecycle emails, also referred to as behavioral emails, are triggered based on a user’s activity (events performed or not performed) while using a product. Lifecycle emails are set up to run on an ongoing basis and new users who match the specified conditions automatically receive relevant emails. In this episode, we talk about: How are lifecycle emails different from marketing and transactional emails | The difference between measuring the performance vs the impact of emails | How to respect your customer’s inbox by allowing them to configure their preferences. More on http://dataled.academy/ and https://www.innertrends.com/demo