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Marketing Attribution: The Role of Data to Get It Right
In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Scott Desgrosseilliers, CEO of Wicked Reports, as they discuss marketing attribution: why it is important, who should care about it, what are other attribution challenges one should be aware of, key elements of attribution and so much more.
Many marketers admit that attribution is important, however not many people use it, because execution is not easy, especially in today's world with cookies and device IDs, and so on, and it gets even more complex. While attribution is hard, it's really good that new tools get into this space that help marketers with this challenge.You need to have patience, and it will eventually give you positive ROI. Take into consideration client lifetime value and do cohort-based analysisNext Steps
Check out Wicked Reports - a marketing attribution platform for multi-channel marketers of ECommerce, ELearning, and subscription products.Subscribe to the Data-led Pro, a free newsletter by Arpit from Data-led Academy
Subscribe to the InnerTrends #DataDiary for SaaS growth insights
Why companies fail to use their data and how to change that
In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, Arpit Choudhury, Founder of Data-led Academy, and special guest Ruben Ugarte, Author of The Data Mirage, as they discuss the biggest misconceptions surrounding data, the impact that the pandemic has had on the data space in the last year, the skills that anyone can learn to thrive in the data-led world, how companies can be data-led with or without hiring a data scientist, what the best companies do with their data that others don’t, and so much more.
Data-related tools are important, but the people using them are more important. The right skillset and the right mindset need to be there.Empower the people to be data-led, embrace a data-led culture, and your chances of delivering an amazing product will be that much higher. In other words, companies should be spending the maximum amount of time enabling people to work with data and be comfortable asking questions of it.
Read Ruben's book, The Data Mirage.Subscribe to the Data-led Pro, a free newsletter by Arpit from Data-led AcademySubscribe to the InnerTrends #DataDiary for SaaS growth insights
The Rise of Server-side Tracking and Its Impact on Advertising
The advent of a cookieless world is upon us and every business that relies on online advertising in any form will be affected by it. Third-party cookies are going away from the Chrome browser whereas Safari and Firefox disable them by default.
So how does this affect online advertising?
In this episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, and Arpit Choudhury, Founder of Data-led Academy, and special guest Greg Brunk, Head of Product at MetaRouter, as they dive into server-side tracking: what is this alternative to client-side tracking; how server-side tracking has changed advertising; the risks involved in tracking advertising data and how marketers can avoid them, and the benefits of owning your own user data in today’s industry.
Checkout MetaRouter, for server-side integrations with marketing and ad tech toolsSubscribe to the Data-led Pro, a free newsletter by Arpit from Data-led AcademySubscribe to the InnerTrends #DataDiary for SaaS growth insights
How Sales Pros at PLG Companies Can Become Data-led
A lot of folks consider embracing Product-led Growth or PLG as a move towards shunning sales but that couldn’t be further from the truth. While PLG has managed to become front and center in strategy meetings and presentations, Sales is still the lifeblood of growing companies.
But the question remains -- why do sales people need to become data-led?
Well, if you ask any sales pro, they will tell you how important a role data plays in their day-to-day, especially product data as it offers a clear window into the most-active accounts. But for the longest time, sales teams have had to rely on whatever data makes it to the CRM even though CRMs were never built with product data or event data in mind. But finally, a new breed of companies dubbed as CRM 2.0 or PLG CRM companies are changing that.
In this episode of The Data-led Professional podcast, Tim Geisenheimer, co-founder of Correlated - a CRM 2.0 company - joined us to answer questions like:
How can sales teams benefit from having access to product data?What is the role of data in the current sales workflow at PLG companies?What’s the role of RevOps in a PLG company?Next steps:
Check out these ideas for sales teams to close more dealsLearn how to build a product-minded sales teamLearn why it's important for companies to collect behavioral dataSubscribe to the InnerTrends #DataDiary for SaaS growth insights
The Modern Data Stack for Growth: Why Every Company Needs It
What is a modern data stack? Well, depends on whom you're asking.
Ask a Head of Data or any data practitioner like an analyst, engineer, or scientist and they are likely to swear by Fivetran or Stitch for ingestion, Snowflake or BigQuery for warehousing, dbt for transformation, and Looker or Mode for BI. Essentially, the focus here is on analytics and therefore it is fair to refer to this as the modern data stack for analytics.
But if you ask a Head of Growth or any product/marketing professional what their data stack looks like, you are likely to hear a different combination every time. This is because, unlike what is happening in data communities, there is very little discussion in growth communities around the modern data stack for growth.
So what exactly is it?
An extension of the modern data stack for analytics, a modern data stack of growth includes the tools that enable teams to analyze user behaviour to derive insights into the user journey and activate the data based on those insights to build personalized customer experiences across every touchpoint.
In this episode of The Data-led Professional podcast, hosts Arpit Choudhury @Data-led Academy and Claudiu Murariu @InnerTrends we answer questions like:n this episode, alk about :
What are the different layers and tools of the modern data stack for growth?What is the role of Reverse ETL in this stack?What is event-based engagement?Next steps:
Check out a growth strategy to double revenue using The Rule of 72Check out the Data Tracking Setup Wizard by InnerTrends
Web analytics vs Product analytics and the data that powers each of them
Web analytics helps understand the sources from where people land on your website and how they navigate through the different pages.
Product analytics helps understand how users interact with your product. It tells you what actions or events users perform, or for that matter, don’t perform once they are inside your product.
In this episode of The Data-led Professional podcast, Patrick Thompson, Co-founder of Iteratively — a data collection tool — joined hosts Claudiu Murariu @InnerTrends and Arpit Choudhury @Data-led Academy to talk about:
What is the difference between web analytics and product analytics?Why do you need both web analytics and product analytics?How should you go about planning your data collection for analytics?
Read the DLA definitive guide on deciding what data to trackRead Iteratively's fundamental guide on product analyticsLearn how to setup your product analytics