The Life of a Social Media Manager Socialinsider

What are the key steps in developing a successful social media strategy?
How important is authenticity in terms of generating engagement?
The ability to think outside the box and act quickly on trends defines a Social Media Manager.
Marga Camps, Head of Content and Strategy at Colvin and former Social Media Strategy Manager at Cocunat, discussed why treating your audience like a best friend and learning about their needs is a critical step for a successful social media strategy, especially since social media is constantly evolving and standards are changing.
Listen to this podcast episode to learn how targeting your audience can be the key to increasing social media engagement.
Visit to discover what Marga is doing: https://www.linkedin.com/in/margacamps/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. 
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How do you scale video content creation when you are a small team? 
How do you create authentic content, TikTok-style content?
Everyone is looking at top brands on social media, hoping for overnight success. 
Brian Da Silva, Social Media Manager for Preply, and former Community Manager at Microsoft, shared what it means to work for a smaller company, what the differences are between working for a brand compared with working on the agency side, how to scale the video content process and create more authentic content, and the top social media metrics. 
Listen to this podcast episode and discover how to measure success in social media. 
Visit to discover what Brian is doing: https://www.linkedin.com/in/dasilvabrian/ 
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. 
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How would you describe the Instagram strategy for World Health Organization (WHO)?

How do you build an efficient social media approval process?
Diya Banerjee - Global Head of Social Media at WHO, shared:
the Instagram strategies for WHOhow they create informative content on TikTok and why it needs to be brief, fun and accessiblewhy shareability is the key to social media success how to make an exciting copy for a 45-second video the blueprint of a social media campaignwhat are the top metrics to track in social. And much more.
Listen to this podcast episode and discover how to measure success in social media. 
Visit to discover what Diya is doing: https://www.linkedin.com/in/diyabanerjee/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. 


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Why is it important to communicate as an employee on social media?

What’s the most challenging thing people have to do when developing employee advocacy programs?

Emma Heath, Social Media and Content Strategy for Asia Pacific and Japan for VMWare, shared how to work with different stakeholders to be active on social media as professionals and why it’s important to have a manager who understands social.

Listen to this podcast episode and discover what you get when being active on social media as a professional.

Visit to discover what Emma is doing: https://www.linkedin.com/in/emmagraceheath/

Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.

Educate, inspire, entertain. No need to over complicate it.
When working in social media, test and fail mindset needs to be adopted as well as using data to back up results. 
Dominic Edmundson, Senior Content and Channels Officer at Brunel University London shares his strategies for getting results from social media. 

Always plan, plan, plan. Benchmark what success looks like and remember to be flexible to adapt to current trends.
Visit to discover what Dominic is doing: https://www.linkedin.com/in/dominic-edmundson/ 

Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports. 

The key metric for a successful campaign in social media is the number of shares. 
Katie McKiever, Social Media Consultant, shares the key elements for creating successful social media strategies and why people share brands’ posts. 
Listen to this podcast episode and discover the challenges you sometimes face when working in social media. 
Visit to discover what Katie is doing: https://www.linkedin.com/in/katiemckiever/ 
Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.