48 min

Xenia Muntean About Content Marketing And Building Planable Techtalk

    • Business

Xenia Muntean is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber and United Nations. Prior to launching Planable, at 20 y.o., she built a digital marketing agency and led social for clients such as Coca-Cola.


Xenia joins Ștefan Koritar in a friendly and honest discussion about content marketing and building Planable, a platform that allows agencies and social media marketers to collaborate with their clients.


She offers us deep insights on Planable’s early days in Cluj-Napoca, on the fact that getting customers, building a team and the co-founders relationship were the main challenges encountered prior to the first founding round, on Planable’s main functions and functionalities, and on how saying “No” and risking to lose customers was a major decision in developing Planable as a product. Xenia also gives us a glimpse into the Planable’s future and her life outside of being a tech entrepreneur and a start-up founder.


Xenia Muntean has been nominated on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. She graduated Tim Draper's startup academy in Silicon Valley and she took Planable through the Techstars London accelerator in 2017.


She is also a writer, as she published a book – "The Manifesto on Content Marketing Teams", and the podcast host of "People of Marketing".


Having her on the Techtalk podcast was inspiring. That is why this episode is also a call to action to all the Techtalk listeners who are invited to send us names of women that are building great things in business and in the tech community, in order to have them as a guest, because we believe that a greater number of women in business would change the game for the better.


Tune in to learn more about:


🌐 The top 3 challenges Xenia had encountered before the first founding round (03:00)
🌐 The early days strategies and practices used to build homogenous relationships with the whole team (05:00)
🌐 The story behind Planable (08:00)
🌐 What is Planable and what Planable does? (12:30)
🌐 The main challenges in developing Planable as a product (14:45)
🌐 When did Xenia and her team know that they had achieved a product-market fit? (18:00)
🌐 Features that Planable is building in the future (24:00)
🌐 No. 1 growth driver for Planable (26:00)
🌐 The AppSumo campaign and how it added value to the overall growth of Planable (29:20)
🌐 Challenges of being a woman founder in the start-up ecosystem (36:40)
🌐 How Xenia disconnects from work and the start-up world (41:30)
🌐 Reasons of being grateful when looking back at her entrepreneur journey so far (46:15)


Follow Xenia Muntean on:


LinkedIn - https://www.linkedin.com/in/xeniamuntean/
Twitter - https://twitter.com/xeniamuntean
Facebook - https://www.facebook.com/xenia.muntean


Listen to this podcast episode and SUBSCRIBE! in order not to miss any new one!


Planable (https://planable.io/) is a platform that allows agencies and social media marketers to collaborate with their clients. Planable created a tool that speeds up the way social media campaigns are managed and it makes planning, visualizing and approving social media posts easy and fun.


The tool works like a live mock-up of the social feed, giving a familiar feel to both clients and social media managers. You can add posts, visualize them and how the social media feed will look, invite teammates and clients to collaborate in real time, receive quick feedback right where the posts are and get the posts approved. With Planable the approval workflow is simple and fast. Planable empowers agencies to manage all their clients and social media pages in one single epicenter.
Special Guest: Xenia Muntean.

Xenia Muntean is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber and United Nations. Prior to launching Planable, at 20 y.o., she built a digital marketing agency and led social for clients such as Coca-Cola.


Xenia joins Ștefan Koritar in a friendly and honest discussion about content marketing and building Planable, a platform that allows agencies and social media marketers to collaborate with their clients.


She offers us deep insights on Planable’s early days in Cluj-Napoca, on the fact that getting customers, building a team and the co-founders relationship were the main challenges encountered prior to the first founding round, on Planable’s main functions and functionalities, and on how saying “No” and risking to lose customers was a major decision in developing Planable as a product. Xenia also gives us a glimpse into the Planable’s future and her life outside of being a tech entrepreneur and a start-up founder.


Xenia Muntean has been nominated on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. She graduated Tim Draper's startup academy in Silicon Valley and she took Planable through the Techstars London accelerator in 2017.


She is also a writer, as she published a book – "The Manifesto on Content Marketing Teams", and the podcast host of "People of Marketing".


Having her on the Techtalk podcast was inspiring. That is why this episode is also a call to action to all the Techtalk listeners who are invited to send us names of women that are building great things in business and in the tech community, in order to have them as a guest, because we believe that a greater number of women in business would change the game for the better.


Tune in to learn more about:


🌐 The top 3 challenges Xenia had encountered before the first founding round (03:00)
🌐 The early days strategies and practices used to build homogenous relationships with the whole team (05:00)
🌐 The story behind Planable (08:00)
🌐 What is Planable and what Planable does? (12:30)
🌐 The main challenges in developing Planable as a product (14:45)
🌐 When did Xenia and her team know that they had achieved a product-market fit? (18:00)
🌐 Features that Planable is building in the future (24:00)
🌐 No. 1 growth driver for Planable (26:00)
🌐 The AppSumo campaign and how it added value to the overall growth of Planable (29:20)
🌐 Challenges of being a woman founder in the start-up ecosystem (36:40)
🌐 How Xenia disconnects from work and the start-up world (41:30)
🌐 Reasons of being grateful when looking back at her entrepreneur journey so far (46:15)


Follow Xenia Muntean on:


LinkedIn - https://www.linkedin.com/in/xeniamuntean/
Twitter - https://twitter.com/xeniamuntean
Facebook - https://www.facebook.com/xenia.muntean


Listen to this podcast episode and SUBSCRIBE! in order not to miss any new one!


Planable (https://planable.io/) is a platform that allows agencies and social media marketers to collaborate with their clients. Planable created a tool that speeds up the way social media campaigns are managed and it makes planning, visualizing and approving social media posts easy and fun.


The tool works like a live mock-up of the social feed, giving a familiar feel to both clients and social media managers. You can add posts, visualize them and how the social media feed will look, invite teammates and clients to collaborate in real time, receive quick feedback right where the posts are and get the posts approved. With Planable the approval workflow is simple and fast. Planable empowers agencies to manage all their clients and social media pages in one single epicenter.
Special Guest: Xenia Muntean.

48 min

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