The Growth-Engine Marketing Podcast

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  • EVERY TWO WEEKS

David Hunstone, the Co-founder and CEO of Hub, hosts The Growth Engine, a podcast for senior marketeers and leaders within the media and communications industry. Throughout this series, David will interview marketing industry heavyweights to gain their perspectives on navigating the challenges and maximising the opportunities of marketing for growth, with a particular focus on marketing strategies that have been highly effective and fuelled growth for their organisation.

  1. The Growth Engine - Series 2 Episode 2: Smarter Content. Greater Impact | Ninety One’s Marketing Playbook with Rebecca Hoberg

    4 DAYS AGO ·  VIDEO

    The Growth Engine - Series 2 Episode 2: Smarter Content. Greater Impact | Ninety One’s Marketing Playbook with Rebecca Hoberg

    In this episode, we’re joined by Rebecca Hoberg, Head of Client Marketing at Ninety One – a marketing leader driving strategic focus and commercial impact in institutional asset management. Rebecca shares how Ninety One sharpened its positioning around Emerging Markets and made its content work harder through smart repurposing and precision targeting. Some background of Ninety One as you listen: Ninety One is an active, global investment manager managing over £152 billion. Their goal is to provide long-term investment returns for clients while making a positive difference to people and the planet. Established in South Africa in 1991 as Investec Asset Management, the firm began as a small start-up offering domestic investments in an emerging market. In 2020, as a global firm proud of their emerging-market roots, the company demerged to become Ninety One. Their heritage and approach bring a different perspective to active and sustainable investing across equities, fixed income, multi-asset and alternatives to clients around the world - with their distinctive emerging-market investing expertise remaining a core strength alongside their broader global capabilities. Listen as we dive into how hyper-targeted LinkedIn and paid media can reach the right decision-makers, why quality engagement beats volume every time, and how aligning sales, marketing and investment teams translates to measurable growth.

    39 min
  2. The Growth Engine - Series 2 Episode 1: How F&C made their marketing 'TikTok ready': Interview with Ross Duncton

    1 APR ·  VIDEO

    The Growth Engine - Series 2 Episode 1: How F&C made their marketing 'TikTok ready': Interview with Ross Duncton

    In this episode, we’re joined by Ross Duncton — the marketing leader behind the bold reinvention of F&C, the world’s oldest investment trust. Ross breaks down how the 150-year-old brand sharpened its audience strategy, built distinctive brand assets, and leaned into TV and TikTok to engage both today’s and tomorrow’s investors. We chat about how to balance heritage with innovation, the role of social media in driving financial education and trust, and what it takes to secure board buy-in for brave marketing moves that fuel long-term growth.

    30 min

  3. 07/05/2025 ·  VIDEO

    The Growth Engine - Episode 31: How CX, NPS and advocacy can drive sustainable growth

    We’re joined by Jeremy Laight, former CMO at Enness Global. A marketing leader with over 20 years in lead roles at Bupa, Crown Worldwide, NatWest, LendInvest and Travelex, he has driven marketing transformations, brand positioning, and customer experience (CX) strategies. Listen now as we explore how CX, NPS and advocacy drive sustainable growth, why marketing should be at the heart of customer experience, and how to balance brand-building with commercial impact.

    58 min

  4. 23/04/2025 ·  VIDEO

    The Growth Engine - Episode 30: Positioning marketing as a growth engine

    In this episode, we’re joined by Shakeela Williamson, an award-winning marketing leader with over 20 years of experience across financial services and fintech. Most recently CMO of Marketing for Citi’s UK Consumer Bank and EMEA International Personal Bank, Shakeela has led strategies driving growth in high-net-worth wealth management and banking. Tune in as she shares how to position marketing as a driver of revenue, how to gain influence in the C-suite, and the key to leading transformation through marketing strategy.

    48 min

  5. 03/04/2025 ·  VIDEO

    The Growth Engine - Episode 29: Building a global marketing function to drive growth

    We’re joined by Anabela Figueiredo, CMO at Moneycorp, where she is shaping the global marketing function. Having built a career at the intersection of data, strategy, and technology, Anabela brings a unique perspective to marketing. Listen now as she shares insights on how marketing can act as a core business growth function, the role of data in shaping strategy, and how to build a truly customer-centric organisation.

    57 min
  6. The Growth Engine - Episode 28: The role of marketing in a fintech challenger brand

    04/12/2024 ·  VIDEO

    The Growth Engine - Episode 28: The role of marketing in a fintech challenger brand

    We’re joined by Conrad Ford, Chief Product & Strategy Officer at Allica Bank, the UK’s fastest-growing fintech firms. Since joining Allica in 2020, Conrad has been pivotal in steering the bank’s strategic direction and it was named the UK’s fastest-growing business of 2024, for the second year running by Deloitte in its Technology Fast 50 Awards. Listen now as he shares his insights into marketing, digital transformation and growth in the fintech space.

    52 min
  7. The Growth Engine - Episode 27: Balancing tactical needs with strategic goals to drive growth

    20/11/2024 ·  VIDEO

    The Growth Engine - Episode 27: Balancing tactical needs with strategic goals to drive growth

    We're joined by Neville Vyas, Head of Marketing EMEA & APAC at Impax Asset Management where he has been instrumental in navigating the company through significant growth phases, particularly in sustainable investing. With over three decades of expertise in asset management, professional services, and FinTech, Neville has shaped strategic marketing strategies across diverse markets, emphasising the alignment of marketing with broader business objectives. Listen now as Neville shares his insights.

    1hr 3min

  8. 06/11/2024 ·  VIDEO

    The Growth Engine - Episode 26: Innovating Life Insurance: How Yulife’s CMO Drives Growth through Gamification and Data

    We’re joined by Lauren Berkemeyer, Chief Marketing Officer at YuLife, a tech-driven insurance company that innovatively integrates gamification and behavioural science to promote healthy living and transform financial products for good. At YuLife, Lauren has built a high-performance marketing team from the ground up, fuelling growth through data-driven strategies and creative storytelling. Listen now as she shares her insights into building a marketing engine that drives substantial commercial impact.

    1hr 5min
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About

David Hunstone, the Co-founder and CEO of Hub, hosts The Growth Engine, a podcast for senior marketeers and leaders within the media and communications industry. Throughout this series, David will interview marketing industry heavyweights to gain their perspectives on navigating the challenges and maximising the opportunities of marketing for growth, with a particular focus on marketing strategies that have been highly effective and fuelled growth for their organisation.

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