Lateral Branding was founded in Barcelona in 2007. Over the course of the last 12 years they've worked with numerous avowed brands such as Simon Coll, Amatller, Pastoret and many more.
During our interview with the founder of Lateral - Francesc Bofill - we discussed the brand image and how it can be constructed, history and storytelling in packaging, branding for family businesses, promises to clients and values of the agency.
Go grab yourself something sweet and let's start this episode!
Dignify is podcast presented to you by two very different but equally enthusiastic hosts - Maria, an industry insider, and Victoria, a narrator.
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