According to Fred the Podcast Frederick Faulkner IV

A live chat and podcast with David Armano, Chief Pause Officer and interim CMO at Suzy, a voice of the customer and customer feedback and insights platform. On this podcast we have a fascinating discussion about David's departure from Edelman, what he's done on his "pause", what is happening with influencer marketing, bright shiny objects that attract all marketers, the cure for all marketers with empathy, understanding and awareness and much much more. Watch the video of t...

We all know meetings can be either the best time spent in a day or the absolute worst. Take that one step further with conferences and having any semblance of engagement. I talk with longtime friend, Matt Homann, Founder and CEO of Filament, the better meetings company to talk about how meetings need to evolve, how conference organizers can create better value for vendors/sponsors, and why you should consider firing a client every year. Matt's Company: FILAMENTMonday Mornin...

Sonita Reese is the Chief Encouragement Officer at First by Five, a consultancy helping entrepreneurs grow their business. On this 'Live' episode we get into affects of COVID-19, work/life balance, and celebrating wins on teams to keep employee engagement up. Links to the sites discussed in the episode. First by Five, LLCGreenlights by Matthew McConaugheyFirst We Feast - Hot Ones (YouTube)Want to connect with me? You can email me at fred [at] accordingtofred.com, visit my we...

Hot Take is a new series as part of According to Fred the Podcast. A Hot Take is exactly what you think it is, my hot take on some recent news or events happening in marketing, technology, or business. Not full reviews, but a quick assessment and opinion...according to, well me -- Fred. To kick this series off, today Twitter Fleets, their version of "stories" launched. Content that allows users to publish content as "part of the conversation" that Twitter offers, but d...

Kristina is a digital policy innovator. At her core, Kristina understands that for today’s businesses, the internet is full of both promise and peril. Promise because you have more ways to engage more customers than ever before. Danger not only due to content and social media gaffs that could alienate customers and damage your brand, but also due to a regulatory environment that is growing more complex every day, with potentially high penalties for breaking laws you may not even know exist. F...

Another guest on the podcast. Ryan Lunka is the COO at nChannel, a SaaS software that empowers retailers, wholesalers, and technologists with integration tools to sync data and automate processes among eCommerce, ERP, POS and 3PL systems. Outside of nChannel, Ryan is also involved in a few non-profits such as Guitars not Guns and Can’t Stop Columbus. Ryan and I used to be colleagues at a startup before it was acquired back in 2014 and it was great to catch up with him and hea...