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Ad Age Marketer's Brief E.J. Schultz & Adrianne Pasquarelli
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- Новости
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Inside Piece of Cake moving company's influencer marketing strategy
Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.
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How Mercedes is adapting to the EV slowdown
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.
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Inside Pepsi’s food-focused marketing
Jenny Danzi discusses ‘Better with Pepsi’ campaign
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Behind Pabst’s embrace of ‘alternative’ marketing
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans
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How Vuori’s new CMO plans to build the brand
Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion
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How eBay is using AI to recommend products and improve creative
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trends