Alibaba’s Campaign to Get Gen-Z to Create Videos China Business Breakdown

Vincent Pueraro and Ivan Wang breakdown “Alibaba’s 1st Low Carbon Week” ad campaign promoting environmentalism to Gen-Z. The ad gives away money in exchange for young people creating videos and posts on their Bilibili feeds. 
_____ 
 
Follow us @ChinaAdLibrary 
 
*Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel. 
 
*Curious about more ad campaigns? Check out the China Ad Library. 

Hosted on Acast. See acast.com/privacy for more information.