Выпусков: 90

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.

Brandwidth On Demand David Martin, Kipper McGee

    • Управление

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools and trade craft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth" Kipper McGee.

    #124 - Moving INTO a Crisis - Guest: Randi West, PD WRMF, West Palm Beach

    #124 - Moving INTO a Crisis - Guest: Randi West, PD WRMF, West Palm Beach

    Randi West has been entertaining radio audiences for more than 20 years. She’s been on-air for most of her career, and also handled Music, Promotions, Marketing and more during stops in Illinois, Ohio, North Carolina and Tampa. No sooner does she accept the PD job at Hubbard's WRMF, West Palm beach that the nation locks down to fight the Pandemic. Add a few Hurricanes and Randi is just now entering the building! Hear how she managed it all and why lessons learned will make her team even stronger!

    • 15 мин.
    123 - Guest: Meteorogist John Wetherbee - Forecast to Win

    123 - Guest: Meteorogist John Wetherbee - Forecast to Win

    John Wetherbee is familiar to audiences all over the country for years as a Radio and TV personality, radio PD and GM. Now as an AMS certified meteorologist, his RADIO WEATHER SERVICE provides a one-of-a-kind, customized lifestyle weather forecasts to nearly 200 different radio stations and three networks.  In this episode, John shares how listeners are depending more on local radio for information, and how your station can make the very most of your outsourced content providers ─ and why you should!

    • 15 мин.
    122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.

    122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.

    We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.

    Click here for free show notes

    • 16 мин.
    121 - Helen Little - 106.7 LiteFM/New York - Secrets of Staying #1

    121 - Helen Little - 106.7 LiteFM/New York - Secrets of Staying #1

    It’s not every day that we get to hear from America's top-rated midday host, from America’s #1 Market. HELEN LITTLE of New York City’s 106.7 LiteFM gives us and inside look at how she got there, and STAYS #1 entertain millions of listeners while they work. She’ll also voice a show for Philly’s 106.1 The Breeze. Helen has learned a LOT along the way and shares her secrets to connecting, wherever her audience is whether on-air, online, or (quarantines permitting) on location!

    • 15 мин.
    120 – Playlists Repeat. So Does History. Radio Lessons Worth #REDISCOVERY | Guest: Gary Berkowitz

    120 – Playlists Repeat. So Does History. Radio Lessons Worth #REDISCOVERY | Guest: Gary Berkowitz

    The name Gary Berkowitz is synonymous with winning the radio. He's been involved in every aspect of some of America's most successful radio stations. After stings at PRO-FM Providence and WROR, Boston, he programmed News-Talk powerhouse WJR and CHR WHYT, before launching one of the first Hot AC's, Q95-Detroit (WKQI). Today, Gary advises many of the most successful AC radio stations in the US with a single focus: -Improving ratings for increased revenue, especially in the post-COVID era!

    • 17 мин.
    119 - Radio After COVID - Steps to Take NOW | Guest: Erica Farber, President/CEO, RAB

    119 - Radio After COVID - Steps to Take NOW | Guest: Erica Farber, President/CEO, RAB

    Erica Farber has really excelled throughout her impressive radio career, making her one of the industry’s most respected and influential people. She’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP. Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio by helping to drive business, grow ad revenue, and communicate Radio's digital transition.
    www.rab.com/

    • 17 мин.

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