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The go-to podcast for anyone trying to make sense of the world of Marketing, Advertising and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.

It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.


Call To Action Giles Edwards

    • Маркетинг

The go-to podcast for anyone trying to make sense of the world of Marketing, Advertising and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.

It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.


    George Tannenbaum

    George Tannenbaum

    We’ve pulled a network agency worm out of the Big Apple and used it as topic-bait to catch one of advertising’s biggest fish this week; the one and only George Tannenbaum. One of the most highly awarded, revered and talented copywriters and creative directors on the planet, George is a freelancer who was previously Executive Creative Director and Copy Chief at Ogilvy for over 10 years.


    George has worked with huge brands like IBM, Boeing, PayPal, and General Motors, writes a hugely influential marketing blog called Ad Aged, and has a charming if alarmingly deluded French alter ego called ‘Le Agency Holding Company CEO’ who holds up a satirical mirror to the holding company era.


    Listen to George chat and vent eloquent fire on a variety of subjects such as his family’s settlement in the U.S, his early career, working and learning from Ron Rosenfeld and Len Sirowitz, the NY agency scene in the 80s and 90s, what the industry has become, ageism, his time at Ogilvy, why he hates the Yankees, and tonnes more. So much more, that this is the first of a two-parter.


    And the whole thing kicks off with an unmissable cameo from Le Agency Holding Company CEO. So what you waiting for? Go listen.


    Follow George and Le Agency Holding Company CEO on LinkedIn (https://www.linkedin.com/in/georgetannenbaum/)

    George is on Twitter (https://twitter.com/georget20?lang=en)

    Here is his Ad Aged Blog (http://adaged.blogspot.com/)

    And his Website (https://georgetannenbaum.com/)


    George’s book recommendations:
    The Saddest Words (https://www.amazon.co.uk/Saddest-Words-William-Faulkners-Civil-ebook/dp/B07ZTSSLFZ) by Michael Gorra

    And the rest will be in Part 2, so be sure to listen in 😉


    • 40 мин.
    Doug Melville

    Doug Melville

    This week we’ve trawled and traversed all 50 US states in a 27-foot-long hot dog to catch former male cheerleader, Assistant Tour Manager to Britney Spears, mentee of Magic Johnson & ad land’s most diverse and disruptive Diversity Officer; Doug Melville. 


    Another chapter of his remarkable CV tells us that as the first-ever Chief Diversity Officer of TBWA\North America, Doug has driven TBWA’s supplier diversity efforts to over $250 million in spend with female and diversely owned-and-operated businesses in the creative space…and still found time to interview Snoop Dogg.  


    He talks to us on that giant wiener (!!), studying at the University of Magic Johnson, touring with the Princess of Pop, nailing your diversity strategy, valuing progress over PR, how brands can take a stance on social issues, and loads more.

    Anyone who simply wants their company or agency to produce better, more diverse work should bend their ear hither now.



    Follow Doug on Twitter (https://twitter.com/dougmelville?lang=en) , LinkedIn (https://www.linkedin.com/in/dougmelville/) & Instagram (https://www.instagram.com/dougmelville/?hl=en)  

    Check out his diversity platform One Sandbox  (https://onesandbox.com/)

    And delve into any of his 3 brilliant TEDx Talks:

    Improving your diversity IQ (https://www.youtube.com/watch?v=WuWmKDmJoPg)  

    Being A Male Cheerleader Changed My Relationships with Women  (https://www.youtube.com/watch?v=b4axiwyBxUw)

    Digital Breadcrumbs - 12 steps to online success  (https://www.youtube.com/watch?v=CZuIvkEjP3M)

    And why not? Here’s Britney’s ...Baby One More Time  (https://www.youtube.com/watch?v=C-u5WLJ9Yk4)

    Doug’s book recommendation is:

    Think And Grow Rich (https://www.amazon.co.uk/Think-Grow-Rich-Napoleon-Hill/dp/0091900212) by Napoleon Hill 



    • 59 мин.
    Sarah Townsend

    Sarah Townsend

    This week, armed with a first-aid kit and copy of Bushcraft 101 we head through the hinterlands of Gloucestershire to catch Sarah Townsend for a chinwag. 


    As a freelance copywriter, Sarah has over 20 years’ experience traversing the tumultuous territory of self-employment and now she’s written the book on it. Boasting over 100 5-star Amazon reviews, Survival Skills for Freelancers provides practical advice on the nuts and bolts of freelance work. 


    She chats to us on a load of topics, including the struggles of freelancing before (and after) social media, how to avoid isolation, burnout, the dreaded ‘comparisonitis’, the importance of boundaries, tips for working from home and tonnes more. Plus, there’s talk of copywriters who charge by the word and how a tomato could be your secret productivity weapon.


    Pause Man vs Wild, fire up the Trangia and enjoy.


    Follow Sarah on Twitter (https://twitter.com/stecopywriting?lang=en)  

    And LinkedIn (https://uk.linkedin.com/in/sarahtownsendeditorial)  

    Here’s her book Survival Skills for Freelancers (https://www.sarahtownsendeditorial.co.uk/survival-skills-for-freelancers/)  

    Pick up a copy on Amazon (https://www.amazon.co.uk/Survival-Skills-Freelancers-self-employment-without/dp/1916371566/)  

    Check out Sarah's copywriting website (https://www.sarahtownsendeditorial.co.uk/) and sign up for her newsletter  


    Sarah’s book recommendation is:

    On Writing (https://www.amazon.co.uk/dp/B003BVFZ4Q/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 ) by Stephen King 


    • 52 мин.
    Alex Jamieson & Bob Gower

    Alex Jamieson & Bob Gower

    This episode is a Call to Action first as we’ve landed a supersized bumper catch; the power couple Alex Jamieson & Bob Gower.

    Alex was one of the co-creators and co-stars of the Oscar-nominated documentary Super Size Me, and is also the best-selling author of 5 books, a highly-sought-after wellness expert and success mentor, and has also been interviewed by Oprah.


    Bob is the amazing author of Agile Business: A Leader’s Guide to Harnessing Complexity, as well as an in-demand speaker and consultant, working with leaders at huge multinationals like Chanel, Ericsson, and Ford. They talk to us on their early careers, how they met, their new book Radical Alignment, what it was like to work together, the writing process, behavioural change work with people and organisations, their All-In Method, and more.


    Check out Alex & Bob’s book Radical Alignment (https://www.amazon.com/Radical-Alignment-Game-Changing-Conversations-Transform/dp/1683646053/ref=sr_1_1?dchild=1&keywords=radical+alignment&qid=1588605799&sr=8-1)  (out August 11th)

    And the Radical Alignment website (https://radicalalignmentbook.com/)

    Here’s Alex's website (https://alexandrajamieson.com/) , LinkedIn (https://www.linkedin.com/in/alexandrajamieson/) and Instagram (https://www.instagram.com/deliciousalex/?hl=en)

    And Bob's website (https://www.bobgower.com/) & LinkedIn (https://www.linkedin.com/in/bobgower/)

    Read more on John Gottman's Four Horsemen (https://www.gottman.com/blog/the-four-horsemen-recognizing-criticism-contempt-defensiveness-and-stonewalling/)

    And don't miss AOC's speech (https://www.youtube.com/watch?v=LI4ueUtkRQ0) on sexism in Congress

    Alex and Bob's book recommendations are:

    The Artist's Way (https://www.amazon.co.uk/Artists-Way-Discovering-Recovering-Creative/dp/1509829474) by Julia Cameron

    Never Split the Difference (https://www.amazon.co.uk/Never-Split-Difference-Negotiating-Depended/dp/1847941494) by Chris Voss

    Systemantics (https://www.amazon.co.uk/SYSTEMANTICS-SYSTEMS-BIBLE-John-Gall-ebook/dp/B00AK1BIDM) by John Gall

    Thinking in Systems (https://www.amazon.co.uk/Thinking-Systems-Primer-Donella-Meadows/dp/1603580557) by Donella H. Meadows


    • 59 мин.
    Gem Higgins

    Gem Higgins

    We’ve lurked stage left disguised as a Victorian wench to nab musical theatre fan and exceptionally talented writer gem Higgins this week. 

    A creative problem solver and a strong mental health advocate, gem rules ‘The Twitters’ with her unrivaled gift of creating the perfect GIF for any moment. She can also read an entire book in one bath soak (one can only imagine how wrinkly she would get if she took War & Peace into the tub).

    She talks to us on the inspiration behind her hugely popular ‘Sit Fucking Still’ donation to the ISOLATED Talks fundraising campaign, paper cutting as an artistic medium, Twitter as a community, her mental health and dealing with exceptionally tough times, the writing process, papier-mâché turds, how shit Slack is and so much more. So run a nice hot bath, listen, get wrinkly, and enjoy.


    Follow gem on LinkedIn (https://www.linkedin.com/in/gemma-higgins-6843b919/)

    On the Twitters (https://twitter.com/gemmyred)

    And Instagram (https://www.instagram.com/poemsandasausage/)

    Here is her Medium (https://medium.com/@emailthe27th) profile 

    And her ISOLATED Talk (https://www.isolatedtalks.com/talks/sit-fucking-still/)

    Check out her website (https://www.the27thchapter.com)

    Where you can specifically see how she likes to stick googly eyes on things (https://www.the27thchapter.com/what-im-doing#/sticking-googly-eyes-on-things/)


    gem’s book recommendations are:

    Consider This (https://www.amazon.co.uk/Consider-This-Moments-Everything-Different/dp/1538717956) by Chuck Palahniuk

    Unleash the Power of Puerility (https://www.amazon.co.uk/Unleash-Power-Puerility-Mark-Denton/dp/1527219208/) by Mark Denton

    The Cost of Living (https://www.amazon.co.uk/Cost-Living-Deborah-Levy/dp/0241977568) & Hot Milk (https://www.amazon.co.uk/Hot-Milk-Deborah-Levy/dp/0241146542) , both by Deborah Levy 

    The Lonely City (https://www.amazon.co.uk/Lonely-City-Adventures-Being-Alone/dp/1782111255/) by Olivia Laing

    Once More We Saw Stars (https://www.amazon.co.uk/Once-More-We-Saw-Stars/dp/147367378X) by Jayson Greene 

    Rootbound (https://www.amazon.co.uk/Rootbound-Rewilding-Life-Alice-Vincent/dp/1786897709) by Alice Vincent 

    Coming Undone (https://www.amazon.co.uk/Coming-Undone-Memoir-Terri-White/dp/1786896788) by Terri White 

    gem is a voracious reader, and you can see all the books she has read in recent months here (https://www.the27thchapter.com/books)


    • 51 мин.
    Paulina Tenner

    Paulina Tenner

    We’ve lurked in the wings of the Café De Paris, Piccadilly to catch the hugely successful entrepreneur and former burlesque dancer Paulina Tenner this week. 


    Paulina is the founder of Grant Tree, an open culture company that pioneered an open salary scheme to help tech start-ups navigate the complex world of government funding.


    She talks to us on her ‘vomit edit’ writing process for her new book; ‘What the Business Leader Learnt From the Stripper’, Open Culture and Holacracy, how she got into burlesque and what it brought to her business chops, why today’s leaders need to be more of a C.U.N.T., blagging a position as a company director when barely out of UCL and tonnes more. Put your fishnets on, boys and girls, and have a listen.


    Follow Paulina on LinkedIn (https://www.linkedin.com/in/paulinasygulska/)
    On Twitter (https://twitter.com/paulinatenner)
    And she’s also on Instagram (https://www.instagram.com/paulinatenner/)
    Here is her website & book (https://www.paulinatenner.com/)
    And her ISOLATED Talk (https://www.isolatedtalks.com/talks/what-the-business-leader-learnt-from-the-stripper/)
    Watch Freddie Mercury and Queen perform The Show Must Go On (https://www.youtube.com/watch?v=t99KH0TR-J4)

    Paulina’s book recommendations are:
    Reinventing Organisations (https://www.amazon.co.uk/Reinventing-Organizations-Illustrated-Invitation-Conversation/dp/2960133552) by Frederic Laloux
    In Over Our Heads (https://www.amazon.co.uk/Over-Our-Heads-Mental-Demands/dp/0674445880) by Robert Kegan


    • 45 мин.

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