Did I Do That?: Making Graphic Design & Mistakes Sean Schumacher

Summer break continues, and we've got big news: we're launching a newsletter! You can hear the latest about Did I Do That?—including some stuff coming later this summer that's still under wraps—first by going to dididothat.design/newsletter to subscribe.
We're also turning back the clock to season 2 for one of Sean's favorite episodes! Kate Carter (founder and creative director of Saint Friend) joined Sean way back in October 2022 to talk about the heated rivalries between niche dog enthusiast magazines, the parts of the phone that art directors DON’T want you to see, and how to visit a mausoleum on hard mode.
You can find Kate’s work with Saint Friend on the studio’s website, saintfriend.co, or on Instagram @saint_friend. Kate, Nick, and the whole team at Saint Friend do some of the best, most joyful branding work out there, and that team brimming with some of PSUGD’s best and brightest alums to boot. Check them out!
This episode was recorded on Saturday, November 5, 2022 on the campus of Portland State University.

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Season 4 has wrapped and season 5 is coming in September, so what's happening in the time between? We'll have a few fun "Whoopsies" in the form of experimental episodes to share, maybe hear from some past favorites, and even have some surprises on the horizon! It's going to be a treat, and hopefully this programming note can help tide us over until that schedule starts. Want to hear about the latest? Be sure you're subscribed to the feed on whatever platform you use to listen to podcasts (you can find links to all of them in the sidebar on the site), or follow us on Instagram @dididothat.design!
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Wake your partner up at 2 in the morning, because it’s all been building to this—our season 4 finale! David DaCosta (designer, illustrator, and writer of both Jokey Jokes: A Collection of Illustrated Dad Jokes and the new Jokier Jokes: Another Illustrated Collection of Dad Jokes) joins Sean to talk rock and roll accounting, the circular file, and Too Much Good(?) Stuff.
You can find and order Jokey Jokes, the new Jokier Jokes, and all of the Jokey Jokes Merchy Merch (including the gorgeous Dad Jokes hat) at jokeyjokes.com! The books are gorgeous and the merch is great! Pick up one for a kid or a dad joke lover in your life!You can find David’s other work on the web at therealdacosta.com or on the ‘gram at @dacostadraws!If you’re intrigued by David’s work on Snack Watch, his vending machine news and reviews blog from his magazine days, good news! He was kind enough to share the final issue here—drop in some quarters and remember the days when Lay’s was courageous enough to think anyone at all wanted cheesy garlic bread flavored chips.This episode’s cold open included clips from our episodes with Kristin Rogers Brown and Emily Tate; you can hear the full conversations, which are chock full of more mascot chat, in our back catalog. That segment also featured the song “Action Strike,” written and performed by Rafael Krux and distributed under a CC0 license.
This episode was recorded Saturday, April 27, 2024 in the Rat’s Nest, which I am beginning to think is less an office and more a locus at which the earth’s EM radiation is focused to a fine and impossible-to-filter point. Thanks, 1920s architects and 1950s electricians, for your fine work on this monument to buzzing. I only hope not too much of it made it to air, but if you can hear it, I apologize—I did my best!
This episode was once again guest edited by the great Orion Cortez; I couldn’t have done this season without him!

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Feeling like your week is lacking a dash of Did I Do That? You could add something—it’s just a suggestion! Freelance brand and identity designer César Sierra joins Sean to talk about gamifying Jiffy Mix, getting lost with Matt, and Busytown careers. Will Sean get rabies before the season is over? There’s only one way to find out!
You can find César’s work on their website, cesarsierra.net! If you’re looking to hire César, connect with them on Linked in at linkedin.com/in/cesarvsierra!
This episode was recorded Sunday, April 14, 2024, in the Rat’s Nest. Though I (again) forgot to shout him out in the outro, this episode was edited by the great Orion Cortez! Thanks, Orion!

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Mel Larsen Gutierrez (Art Director at the Oregon State Parks & Recreation Department) joins Sean to talk Mr. Sketch, the Man in the Yellow Hat’s job, and The Rachel (or The Rachael?).
You can find Mel on the internet over at melerrez.com, where you can see some most of the work we talked about in this episode. Mel can also be found on the ‘gram at @melerrez as well. Too, if you want to see Mel’s awesome illustrated timeline, that can be found on the episode’s page at dididothat.design!
This episode was recorded Friday, April 12, 2024 in the Rat’s Nest. Though I forgot to shout him out in the outro, this episode was also edited by the great Orion Cortez! Thanks, Orion!
If you are hearing this as it comes out and are in the Portland area, please come out to Be Honest on Saturday May 4, 2023! Be Honest is PSUGD’s annual student portfolio showcase, which I help organize with Kate Bingaman-Burt! It’s a really exciting time, and we get to take over three floors of Wieden+Kennedy for design work, hijinks, and good times. You can find out more about it at psu.gd/behonest or @psugd_behonest on the ‘gram!

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We do it for the love! Calvin Ross Carl (Creative Director at Parliament) joins Sean to talk about Allen Ludden’s followers, watching the old ways of web design disappear, and drinking hot dog water—finally a platform we can get behind!
You can find Calvin’s work all over the ‘net—despite his strong luddite leanings! You can see work from the full spectrum of his career on his website (calvinrosscarl.com), and you can give him a follow on Instagram (@calvinrosscarl) to see what he’s been working on lately.
This episode was recorded on Sunday, April 7, 2024 in the Rat’s Nest. This episode was edited for the first time not by me, but instead by the great Orion Cortez! Thanks, Orion!
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One more important thing (or two)!
Are you an academic in art, design, or a closely related field? Do you currently hold a tenured rank (associate or full professor?) at a four year university? I NEED YOU! I am beginning the process of applying for tenure this month, which requires me to form a committee of outside evaluators of my materials and offer recommendations to the university about my promotion and tenure. If you already know about this show and understand my work, you’d likely be a good candidate! Please reach out before April 30 and we can talk: sean.schumacher@pdx.edu.If you’re a listener to this show and aren’t in the above boat, you can still help! I’d love to have quotes, letters, and more for my packet describing the impact this and my other research or teaching work has had on you. Those can be collected throughout the summer, but sooner would be better! Reach out if you want to help—I’d really appreciate it! sean.schumacher@pdx.edu

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