Dreamforce 2022 Report by Vern – Sept. 23, 2022 Keenan Vision Podcast - Produced by SalesforceDevops.net

Dreamforce Recap
Top Line – Definitely very successful


Trailblazers
Vendor Ecosystem
Overall energy and push

Genie


Opening keynote – as theatrical as ever. Brett Taylor took center stage to unveil Genie.
A re-packaging of Salesforce Marketing CDP, nee Datorama.

Adapters to each cloud


Analysis

Salesforce is being talked about as not being a growth company because they can’t compete in the “intelligent data layer.”
This move is strong because Salesforce is now the #1 enterprise application delivery platform, having recently eclipsed SAP in quarterly revenues. It has a chance of sparking interest and orders from an ever-increasing number of customers.
Tayor on CNBC on investor day: “Salesforce is a growth company.”
However, Genie just makes Salesforce a slightly better competitor when compared to Snowflake, Databricks, or Fivetran. Since acquisitions are apparently not off the table, according to Taylor, I expect Salesforce to make some more moves



Best Sessions


Pablo Gonzoles & Rob Cowell sessions were being talked about
How Google does Salesforce Devops is very interesting, very opinionated. Important session because it talked about some open-source innovations in environment variables and feature flags.
Sparsely attended session on how Salesforce does devops. Very fascinating under-the-covers look at service discovery, monitoring, and remediation. Showed off merlion, an open-source Python ML and anomaly-detection system called Merlion.

Ancillary Services Market for Salesforce is strong


Salesforce did not announce any competing products
Vendor villages were busy
System Integrations are dominant

Salesforce Devops Strong


Companies Exhibiting (14)

ACCELQ
Cloud Compliance
CodeScan/AutoRABIT
Copado
Elements Cloud
Flosum
Gearset
Metazoa
Odaseva
Opsera
OwnBackup
Prodly

DevOps Center Integration


Provar
Salto
With Secure

Platform Cybersecurity




DevOps Center not making much of a dent

Still in Beta; no info on usage or satisfaction yet
Prodly and Elements Cloud integrations



Journalistic Topics


Press Conference
The Press Room

Foreign Press


Trailblazers Love Salesforce

It seems real
People get a chance to become successful
There is a support network available


High Tech Bubble

Reddit thread


Customer attendee satisfaction

Reminder about local trailblazer events