DUI PSA - Don't Weed and Drive Pop Up

Pop Up is your new favorite podcast about commercials. Each episode, a film industry producer (Dillon Wall) and a cultural studies scholar (Daniel Rivers) watch ads and break down the techniques, cultural relevance, and modes of manipulation that are utilized to stick to your brain like a stubborn mold.

Join us this week as we dive into a series of PSAs about marijuana, starting with the DUI PSA released in California shortly before recreational use of weed was legalized. We'll also take a look at a couple of classics, including "Your brain on drugs" and the famous ad from the early 2000s at a fast food drive-thru.

DUI PSA (December 2017)
https://youtu.be/bjOamzcL8s4

Brain on Drugs (2002)
https://youtu.be/3FtNm9CgA6U

Reaction Time PSA (1980s)
https://youtu.be/A6dlXNQf0tw

DUI Replacement Ad after protests (2016/2018)
https://youtu.be/Jaaz4LH3hfs

Articles on marijuana related criminal charges
https://www.vox.com/policy-and-politics/2018/2/1/16959330/california-marijuana-legalization-expunge
http://www.sacbee.com/news/politics-government/capitol-alert/article197967114.html
https://www.independent.co.uk/news/world/americas/marijuana-san-francisco-cannabis-convictions-wiped-1975-california-drugs-recreational-weed-prejudice-a8188676.html

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