EP 13 Marketing automation: How to perform successful campaigns‪?‬ Business & Decision Expert Podcast

Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Marketing Automation and how does Marketing Automation fit in the “new today”.

For this episode Bjorn Andelhofs, Business & Decision Marketing Officer interviewed Rosie Van Den Broeck, Customer Success Manager at HubSpot.
What we will discuss in this podcast episode:

- What are the best practices to start with marketing automation?
- How to correctly understand your audience for your inbound strategy?
- How to start your marketing automation strategy when all your data are not in placed?
- How Marketing Automation is useful also to strengthen your relationship with your current customers.
- How to measure & analyze your campaign results?
- Why Sales & Marketing alignment is key for sustainable results?
- How the pandemic has changed drastically the Marketing landscapes?