Выпусков: 31

The Explicit Content Podcast is the culmination of several hosts, several topics, and one main desire, to be straightforward and have direct and honest conversations about marketing. Our shows topics include Social Media, Native Advertising, Content Marketing, Digital Marketing, and SEO.

Hosts: Jeff Julian, Melanie Deziel, Andy Crestodina, Joe Cox, Demian Ross, Lindsay McKinney, Katie Martell, Megan Zander, and Pamela Muldoon

Explicit Content Podcast Marketing

    • Управление

The Explicit Content Podcast is the culmination of several hosts, several topics, and one main desire, to be straightforward and have direct and honest conversations about marketing. Our shows topics include Social Media, Native Advertising, Content Marketing, Digital Marketing, and SEO.

Hosts: Jeff Julian, Melanie Deziel, Andy Crestodina, Joe Cox, Demian Ross, Lindsay McKinney, Katie Martell, Megan Zander, and Pamela Muldoon

    Destination Marketing For Hipsters w/ Stefan Pettersson

    Destination Marketing For Hipsters w/ Stefan Pettersson

    Joe interviews destination branding expert ,The Bearded Marketer himself, Stefan Pettersson. The David & Goliath of destination marketing. How a good startup is like a rock band and the world of the hipster travel industry.
    Joe and Stefan talk at length about destination marketing, how phenomenon like “Paris Syndrome” affect tourism, and where Santa might actually live.
    Here are all the places you can find Stefan:
    He and his wife’s site: www.gameng.se
    Corkscrew Thinking: https://corkscrew.io/
    The Great Escape to Oslo | VISIT NORWAY: https://youtu.be/reaB-rstpvc
    Faroe Island - Closed for maintenance, open for voluntourism: https://youtu.be/W4jBMrDpFXI
    Santa Village, Rovaniemi Finland: https://santaclausvillage.info/
    Thank you for listening to the Explicit Content Podcast. For more information, check out . https://www.enterprisemarketer.com

    • 1 ч. 9 мин.
    The Psychology of Marketing with Dr. Kevin Payne

    The Psychology of Marketing with Dr. Kevin Payne

    Joe talks with Dr. Kevin Payne psychology & the social science of marketing.
    Kevin is the founder of Chronic Cow, a company aimed at assisting people living with a chronic illness, and also the author of “Your Life, Well Lived,” which illustrates how one can live the best version of their lives with chronic illness, as well as countless other insights.
    During this interview, Joe and Dr. Payne talk about the human identity, the accessibility of people’s personal data, chemical reactions involved in people’s decision making, and how each of those factors affect marketing strategy. Dr. Payne also shares how skydiving is more like chronic illness than anyone expected.
    To download the first chapter of “Your Life, Well Lived” visit http://chroniccow.com/
    You can connect with Kevin on Linkedin https://www.linkedin.com/in/drkjpayne/

    • 1 ч. 12 мин.
    TikTok And ya Don't Stop w/ Adam Forstadt

    TikTok And ya Don't Stop w/ Adam Forstadt

    This week, Joe interviews Adam Forstadt, Executive Content Director at SJR in Los Angeles. Starting with creating short 20-minute comedy skits for his college’s TV station, Adam eventually found his way into marketing.
    In this episode, Joe and Adam talk about a variety of topics which include, but are not limited to social media, nostalgia in marketing, the value of apps like TikTok, Snapchat, and Instagram, the current state of marketing, and returning to your ex and a motorcycle to impress them. A big topic they come around to discussing is how companies can stay on top of the ever flowing pop culture trends.
    Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.
    Full Show Notes and Transcripts: https://emktr.co/ecp18
    For Adam:
    Website: adamforstadt.com
    LinkedIn:linkedin.com/in/adamforstadt/
    TikTok: @adamtrending this week and @adamsad next week

    Where you can find Joe Cox:
    Website - https://www.pop-marketer.com/
    Linkedin - https://www.linkedin.com/in/jocox/
    Twitter - https://twitter.com/joenormal

    • 1 ч.
    How 80's Pop Culture Made Me A Better Marketer

    How 80's Pop Culture Made Me A Better Marketer

    Host:
    Joe Cox

    Date:
    I’ll let you fill this in

    Headline:
    How 80's Pop Culture Made Me A Better Marketer (Interview w/ Chris Clews)
    Link:

    Short Link:

    Tags:

    Show Notes

    Hello, everyone, and welcome to another week of the Explicit Content Podcast! This week, we have a nostalgia trip for all you 80s babies/teens. Chris Clews, author of “What 80s Pop Culture Teaches Us About Today’s Workplace” volumes one and two, gets interviewed by Joe about Chris’ inspirations and aspirations.

    Inspired at a young age by John Bender’s quote “screws fall out all the time, the world is an imperfect place” from the Breakfast Club, Chris took up a passion for finding out what his lot in life amounts to. That lot amounted to the marketing field, until he published an article on LinkedIn that would launch his solo writing and speaking career.

    Joe and Chris discuss topics such as nostalgia in today’s marketing atmosphere, the relatabilities on 1980s movies, the revolutionary idea of self-publishing, and more in this episode of the Explicit Content Podcast.

    Where you can find Chris Clews:
    Buy the Book On Amazon - shorturl.at/dnCU9
    Website – chrisclews.com
    LinkedIn – https://www.linkedin.com/in/chrisclews/
    Twitter – @80spopculture

    Where you can find Joe Cox:
    Website - https://www.pop-marketer.com/
    Linkedin - https://www.linkedin.com/in/jocox/
    Twitter - https://twitter.com/joenormal

    • 1 ч. 2 мин.
    Just Stop With The Influencers and Hire Ambassadors

    Just Stop With The Influencers and Hire Ambassadors

    Explicit Content Podcast – Show Notes

    Host:
    Katie Martell

    Date:
    11.08.2019

    Headline:
    Carlos & Katie Talk Influencers and why that word needs to die already

    Link:

    Show Notes

    Welcome back to another week of the Explicit Content Podcast! Katie Martell hosts this episode from the Adobe Summit 2019 in Las Vegas, Nevada. In this week’s installment, Katie interview Carlos Gil, author of End of Marketing and renowned strategist, marketer, and speaker.

    Carlos and Katie dig deep into why the concept of “social media influencers” is ridiculous and why rebranding them as “brand ambassadors” would better suit what companies are looking for. Carlos shares his thoughts on the matter, as well as other means of marketing.

    Sticking with social media, Carlos talks up the value of social media, how it can only help promote products more and more, and how he started working with it in its infancy. Working with it so early on in its life, Carlos also tells some stories about how it helped him to get to where he is now.


    Carlos Gil: https://www.linkedin.com/in/carlosgilonline/
    Katie Martell: https://www.linkedin.com/in/katiemartell/

    • 27 мин.
    What Does Oculus Quest & VR Mean for Marketer’s in 2020?

    What Does Oculus Quest & VR Mean for Marketer’s in 2020?

    Hosts:

    Jeff Julian
    https://twitter.com/jjulian?lang=en

    Joe Cox
    https://twitter.com/joenormal


    Explicit Content Podcast is Back! Jeff & Joe kick off the show and update everyone on what to expect this season.

    Jeff & Joe will be tag teaming the hosting duties this season but expect to hear some of the same content marketing superstars from season’s past and new interviews from all over the interwebs. From Augmented Reality Artists to Social Scientists, fasten your seatbelts for Season 3 of The Explicit Content Podcast.

    Jeff & Joe discuss the current state of marketing in the last quarter of 2019 and the place for both creativity and deep technological prowess.

    We’re excited about a new partnership with DivvyHQ this season. The DivvyHQ team has been friends of ours for a long time. https://divvyhq.com/

    They’ve been in the content game for a long time and have built a content planning and execution tool for content marketing teams BY a talented content marketing team.
    Let’s jump into the podcast. We aren’t sidestepping the congressional hearing, but it’s not what this episode is about. Today we’re talking about Facebook’s Oculus Connect 6 conference that was held in San Jose last month. https://www.oculusconnect.com/

    Why is this year any different than the last for Oculus? Last year we didn’t have the Oculus Quest, and that may be the hardware that changes everything. It’s time for marketers to pay attention and Jeff & Joe are going to explain why. https://www.oculus.com/quest/?locale=en_US

    Jeff jumps into the history of VR, starting off in the 80’s & 90’s and gets to Oculus Rift and Facebook’s eventual purchase of the VR startup. https://www.forbes.com/sites/briansolomon/2014/03/25/facebook-buys-oculus-virtual-reality-gaming-startup-for-2-billion/#1cfc30f62498

    Though it wasn’t completely clear at first why a social network was interested in a VR headset that was both incredibly expensive, needed an expensive computer to run and needed a massive space and technology to even get the technology setup. VR had made leaps, but it was still just for the nerds.

    VR did take marketing by storm, but it’s been in event marketing. In 2019, there’s probably not a large sporting event or conference that hasn’t had some sort of VR experience. https://mbryonic.com/best-vr-marketing/

    Two years ago, Facebook releases its first wireless headset in the Oculus Go. It was underpowered and had very limited movement capabilities, but it did get rid of the need to jack into a large computer and the wires were gone. https://www.oculus.com/go/?locale=en_US

    This year, Oculus released the Oculus Quest. It was somewhere in between. Not as powerful as the Rift, but much more capable than the Go, the Quest seemed to have hit the goldilocks zone of VR. Untethered with a much better experience the Oculus Quest came in at a $399 price point which put it in line with current gaming consoles from Sony, Nintendo & Microsoft.

    Facebook has been steadily focused on one goal, to create a VR technology that breaks through to mass adoption.

    Facebook is up to 180,000 unit sales and has reached the $100,000,000 mark on the Facebook marketplace. Just like Apple, Facebook plans to make a...

    • 45 мин.

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