How To Improve Your Crisis Communication Strategy By Understanding Near And Far Enemies [Audio of Blog Post‪]‬ Invincible Brand with Melissa Agnes

Connection is at the heart of any good crisis communication strategy.  
However, we’ve all seen leaders attempt to connect with their audience with all the right words, and yet something feels… off. 
While a Crisis Ready Hindrance is often blocking that connection, understanding near and far emotional enemies is a powerful tool to help you overcome those Hindrances to resonate and connect in meaningful ways.  
Within this podcast, which is the audio version of a recent Crisis Ready blog post, Melissa Agnes explores how near and far enemies give leaders and crisis communicators the language to better understand why some attempts at emotional connection fall flat, and to better resonate with stakeholders in critical moments.
Links:
➡️  The whole article can be found here, on the Crisis Ready Blog.
➡️  If this message resonates with you and you'd like to truly master the art of crisis communication and leadership, enrol in our Crisis Ready® Course, which is the first step in becoming certified in crisis comms.