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Tech Marketing Trends Jakob Löwenbrand
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- Бизнес
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
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The future of content marketing - Robert Rose
In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100.
Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he pioneered innovative content strategies to compete against industry giants. Today, Robert continues to guide organizations worldwide in optimizing their content marketing efforts through his consulting firm.
Tune in to this episode and learn about:
The evolution of content marketing
The impact of AI on content marketing
Content strategies that prioritize trust and utility over mere attention-grabbing tactics.
The importance of collecting and responsibly using first-party data
Success stories in content marketing
And much more!
Get in touch with Robert on LinkedIn: https://www.linkedin.com/in/robrose/
Visit The Content Advisory website: https://contentadvisory.net/ -
The ABM Effect - Alisha Lyndon
Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client relationships.
Tune in to this episode and learn about:
The evolution of ABM
The impact of ABM on the B2B Tech landscape
Practical tips for implementing successful ABM strategies
How ABM enhances customer acquisition and drives demand
And much more!
Get in touch with Alisha on LinkedIn: https://www.linkedin.com/in/alishalyndon
Visit the Momentum ITSMA website: https://momentumitsma.com -
The truth about pricing: How to apply behavioral economics so customers buy - Melina Palmer
Interested to know why people pay $200 for a grilled sandwich?
Did you know that humans make an average of 35,000 decisions daily?
As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making?
Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.
Tune in to this episode to learn how behavioral economics can help businesses understand their customers’ subconscious decision-making process and make them purchase from you. Melina shares valuable insights on the importance of understanding psychological factors in decision-making in B2B sales and highlights the challenges of selling to diverse stakeholders.
She also talks about B2B pricing strategies: The importance of distinguishing between quality versus value, the role of confidence and communication, and how to use behavioral economics in pricing strategies to boost sales.
Get in touch with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/
Visit the The Brainy Business website: https://thebrainybusiness.com/ -
Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places - Emily Block
How can businesses make the world a better place and make money at the same time?
Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.
Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging environments.Tune in to hear about:
Case studies of businesses operating and making a difference in remote, "tough places"
Emily’s take on Corporate Social Responsibility
The biggest hold-up preventing companies from expanding into less established economies
Innovative strategies businesses are employing to thrive in these high-risk markets
Metrics businesses in these environments should focus on when measuring success
Opportunities and untapped potential for companies right now
And much more!
Get in touch with Emily on LinkedIn: https://www.linkedin.com/in/emily-block-b68b5a40
Visit the her website: https://www.profemilyblock.com -
The Law of Attraction - Justin Michael
Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner.
Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he is one of the world’s most influential consultants and has advised more than 200+ tech companies on the principles of the Justin Michael Method (JMM).
Tune in to this episode to learn more about the Justin Michael Method and how these techniques have helped clients scale their businesses phenomenally.
Justin is a best-selling author of five books, including Attraction Selling: Unleashing The Law Of Attraction To Multiply Sales Results With Music, Sleep, And The Justin Michael Method 3.0.
He is also the co-founder of Hard Skill Exchange, the world’s first B2B marketplace where top sales practitioners exchange best practices, strategies, and techniques to set more qualified meetings and unlock better opportunities.
Get in touch with Justin on LinkedIn: https://www.linkedin.com/in/michaeljustin/
Visit the Hard Skill Exchange website:
https://hardskill.exchange/
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Crafting compelling B2B SaaS narratives
How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.Tune in to this episode and learn about:
How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information
How to turn campaign data into insights you can leverage to create better content
Naomi’s winning approach to buyer personas
Tailoring messaging for multiple personas
And much more!
Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/
Visit the Storylogick website: https://storylogick.com/