Lisa Cron. Story coach, author of "Wired for Story", "Story Genius" and "Story or Die"‪.‬ MentorMedia

Meet Lisa Cron, a story coach and the author of "Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence", "Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel and "Story or Die: How to Use Brain Science to Engage"! In this interview, Lisa shares her experience as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency, talks about her passion for stories, explains why storytelling is closely intertwined with neuroscience and reveals the secrets of writing a book that will grab the reader's attention from the first page. Lisa discusses the importance of finding a mentor on time, shares her ideas about her professional mission, explains why supporting women in the publishing and film industries is important, discusses what success is and how it can be achieved.

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