Market Impact Insights Market Impact Insights

Backroom CEO & Founder Kara Redman shares her courageous journey as a leader pushing through the boundaries of traditional ways of collaborative work. Offering teams flexibility, applying continuous learning and setting ego aside with a positive dose of humility has made all the difference in creating a better culture that delivers exceptional client experiences.

Revenue Flywheel Group Founder Paul Butterfield shares key strategies for organizations to get maximum revenue enablement impact, including adopting a servant leader mindset, investing continuous coaching and fostering a transparent, trusted relationship between sales and marketing teams.

Consultant, advisor and transformational CMO Neha Mirchandani shares how making bold, courageous choices is the true path to making leadership impact. Facing your fear and embracing change are the keys to ultimate personal development (while elevating your team to new levels of performance).

Socium Media Co-Founder Sam Sherman shares how he has paved a road for success through data-driven decision making, embracing new disruptive technologies like AI and focusing on continuous improvement for his team through a philosophy of "one percent better every day."

Cultiveight Communications Founder & CEO Caroline Crawford shows how a relentless focus on the marketing fundamentals of tailoring your message to connect with unique audiences is a formula for success. Her entrepreneurial path forged in founding her business in the pandemic has also driven significant personal leadership growth, opening the way for more productive client relationships.

Workiva Vice President of Global Support & Product Enablement Sri Velamoor explains how breakaway results are possible by optimizing the intersection of strategy, customer experience and rapid technology evolution including AI. It all starts with a C-suite commitment to growing a healthy and sustainable culture.