Market With Me Quikly Quikly

This is the tenth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

We’re wrapping up our second season of Market With Me Quikly by looking back at the enriching conversations we had with thought leaders in marketing and consumer psychology. We discussed a range of topics, such as consumer narcissism, the psychological flow state and how urgency marketing can help you connect with your audience.

In this episode, our host Lindsay Keener recalls some of our favorite moments from the season.  

This is the ninth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Urgency marketing is about crafting marketing promotions in a way that drives immediate consumer response. It is comprised of five psychology principles: anticipation, scarcity and/or FOMO, social proof, and competition.

Today, our guest is Neil Yaekle. Neil is the SVP of Client Success at Quikly. He helps to ensure our clients are getting the best use out of their urgency marketing strategies. 

With more than 20 years of experience in urgency marketing and consumer promotions, Neil has worked with top brands like American Eagle and Domino’s Pizza to motivate over 40 million consumers. 

He sat down with us to discuss how urgency marketing can help cut through the noise interfering with customer relationships. Neil took us through the fundamentals of urgency marketing and how you can implement this tool to build stronger connections with consumers.

This is the eighth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Consumer distractions are a constant and unavoidable reality.  As such, they make cutting through a noisy market much more difficult. 

Jorge Barraza , Ph.D.,  Director of the Master of Science in Applied Psychology program at the University of Southern California, spoke to us about consumer distractions and how they contribute to market noise. 

Dr. Barraza specializes in applying psychology and neuroscience to consumer behavior and experience design. He has published on the psychology of emotion, decision-making, consumer behavior, storytelling and entertainment.

This is the seventh episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

A noisy market often includes a few key components: mass messaging, a lack of relevance, aggressive tactics and too many options. Using personalization in marketing, the act of creating tailored marketing content catered to the needs and wants of an audience, may be one answer to connecting with consumers in a crowded marketplace.  

AnnMarie Wills is the co-founder and CEO of Leverage Lab, a first-party data consulting firm. With more than 20 years of experience, AnnMarie has worked with forward-thinking businesses around the globe that believe in the power of first-party data to create deeper relationships and new revenue opportunities with every connection.

This is the sixth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

While market noise may be a natural response to the overflow of information consumers receive from brands, it doesn’t make dealing with it any easier. As a marketer, your first reaction is to find a solution. But what about consumers? How do they respond to noise?

Dr. Liad Weiss, assistant professor of marketing at the University of Wisconsin-Madison's School of Business, joined us to shed light on how consumers make purchase decisions, connect with brands and meet their needs when faced with market noise. Weiss graduated with a doctorate in marketing and master’s in philosophy from Columbia University, as well as an M.Sc. in behavioral and managerial sciences and B.Sc. in industrial engineering and management from the Technion-Israel Institute of Technology.

This is the fifth episode and mid-season finale of Market with me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

When we decided to create the second season of Market With Me Quikly, we knew that doing so would mean unpacking a new set of concerns facing today’s marketers. Throughout the season, we’ve discussed the market and inflation, narcissistic consumers, the consumer psychology of conversions and the key to satisfied consumers. In this episode, we’ll talk about how marketers can cut through the noise using consumer psychology.

Dr. Matt Johnson, Professor of Consumer Psychology and Marketing at Hult International Business School and author of “Branding that Means Business”, sat down with us to discuss how consumer psychology lends itself to the world of branding. Johnson took us through the fundamentals of human nature and how brands can position themselves for the future.

Johnson is a writer, neuroscientist and speaker specializing in the intersection of psychology and marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing and consumer decision-making.