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What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Marketing and Finance (MAF) Podcast Roger Edwards interviews great people from Marketing and the world of Finance

    • Маркетинг
    • 1.0, 1 оценка

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

    Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248

    Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248

    Janine Capaldi on leads from LinkedIn and gaming the algorithm - MAF248


    My guest this week is Janine Capaldi, an expert in LinkedIn lead generation.


    We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm.


    Welcome to episode 248 of the Marketing and Finance Podcast.


    We chat about:


    ·      How Janine built a marketing coaching and lead generation business with her husband, Jamie


    ·      Leads from LinkedIn, the dos and don'ts


    ·      The "link in a post trick" (that's now changed)


    ·      Whether to use generic or personal connection requests


    ·      Posts, articles, newsletters and live video on LinkedIn - which works best?


    Who is Janine Capaldi?


    Janine is a qualified coach working with Business Owners & Organisations to help them grow their businesses by generating leads & high-value relationships using social media.


    More specifically, using LinkedIn.


    Her mission is to help people take advantage of the huge opportunity social media brings and to move away from the mentality of using social media for the sake of it.


    Links and Show Notes.


    For links to the books and apps mentioned, please visit  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)  for the show notes.


    What is the Marketing and Finance (MAF) Podcast?


    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.


    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.


    The MAF Podcast is a 30-minute radio show you download from  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) , iTunes or Spotify.


    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


    We talk about:


    How you can grow your business using content marketing and social media


    How you can keep your Marketing strategy and communications simple


    Topics, issues, products and business models from the world of finance


    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.


    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)


    Fancy Appearing on the Show?


    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 33 мин.
    Elizabeth Jones on exorcising ghosting in business - MAF247

    Elizabeth Jones on exorcising ghosting in business - MAF247

    Elizabeth Jones on exorcising ghosting in business - MAF247


    This week my guest is copywriter, Elizabeth Jones.


    We talk about how she left a corporate job to start a business and the phenomenon of business ghosting and how to deal with it.


    Welcome to episode 247 of the Marketing and Finance Podcast.


    We chat about:


    Making the leap from corporate to a business owner


    Copywriting and content marketing


    What is business ghosting and is it ever acceptable


    What to do if you submit a proposal and get ghosted


    Tactics for preventing ghosting from happening and how to deal with it when it does


    Engaging with prospects and clients to build strong relationships.


    Who is Elizabeth Jones?


    Elizabeth Jones is a freelance writer who helps fintech and SaaS companies distil their complex technical messages into easily digestible content and copy.


    From big names to up-and-comers, she's worked with a range of clients to significantly grow their revenue, sharpen their marketing message, and establish their own distinctive tone of voice.


    Elizabeth lives in Westminster, Maryland with her spouse, kids, cats, dogs, and five pernickety hens.


    Links and Show Notes.


    For links to the books and apps mentioned, please visit  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)  for the show notes.


    What is the Marketing and Finance (MAF) Podcast?


    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.


    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.


    The MAF Podcast is a 30-minute radio show you download from  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) , iTunes or Spotify.


    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


    We talk about:


    How you can grow your business using content marketing and social media


    How you can keep your Marketing strategy and communications simple


    Topics, issues, products and business models from the world of finance


    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.


    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)


    Fancy Appearing on the Show?


    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 21 мин.
    Neal Schaffer - Is influencer marketing the new PR? - MAF246

    Neal Schaffer - Is influencer marketing the new PR? - MAF246

    Neal Schaffer - Is influencer marketing the new PR? - MAF246


    This week my guest is Neal Schaffer, author of The Age of Influence


    We talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity.


    Welcome to episode 246 of the Marketing and Finance Podcast.


    We chat about:


    The myths and the truth about influencer marketing


    Leveraging the other


    Organic and paid celebrity endorsements


    How influencers can help businesses create stunning visual content


    Have influencers replaced creative agencies?


    There are influencers in your community


    Why influencer marketing is no longer a numbers game


    Is influencer marketing the new PR?


    Who is Neal Schaffer?


    Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.


    President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries.


    He is also the author of 3 books on social media, including  (https://amzn.to/2B51tBj)


    Neal resides in Irvine, California but also frequently travels to Japan.


    Links and Show Notes.


    For links to the books and apps mentioned, please visit  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)  for the show notes.


    What is the Marketing and Finance (MAF) Podcast?


    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.


    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.


    The MAF Podcast is a 30-minute radio show you download from  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) , iTunes or Spotify.


    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


    We talk about:


    How you can grow your business using content marketing and social media


    How you can keep your Marketing strategy and communications simple


    Topics, issues, products and business models from the world of finance


    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.


    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)


    Fancy Appearing on the Show?


    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 39 мин.
    Navid Jafari on using data for insights and how high quality can be simple - MAF245

    Navid Jafari on using data for insights and how high quality can be simple - MAF245

    Navid Jafari on using data for insights and how high quality can be simple - MAF245


    My guest this week is Navid Jafari, from PeerNova.


    We talk about data, customer insights and simplifying messages for customers.


    Welcome to episode 245 of the Marketing and Finance Podcast.


    We chat about:


    ·      How Marketing Over Coffee was one of the first podcasts


    ·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications


    ·      What AI really is and all those Skynet Terminator myths


    ·      Text mining


    ·      Network graphing


    ·      Data clustering


    ·      Driver analysis


    ·      Forecasting


    ·      Lighting up dark data


    Who is Navid Jafari?


    Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley.


    Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no “hacks,” and no shortcuts.


    As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry.


    Links and Show Notes.


    For links to the books and apps mentioned, please visit  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)  for the show notes.


    What is the Marketing and Finance (MAF) Podcast?


    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.


    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.


    The MAF Podcast is a 30-minute radio show you download from  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) , iTunes or Spotify.


    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


    We talk about:


    How you can grow your business using content marketing and social media


    How you can keep your Marketing strategy and communications simple


    Topics, issues, products and business models from the world of finance


    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.


    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)


    Fancy Appearing on the Show?


    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 37 мин.
    John Wall on the truth about artificial intelligence and marketing success - MAF244

    John Wall on the truth about artificial intelligence and marketing success - MAF244

    John Wall on the truth about artificial intelligence and marketing success - MAF244


    My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights.


    We talk about AI. It's not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how.


    Welcome to episode 244 of the Marketing and Finance Podcast.


    We chat about:


    ·      How Marketing Over Coffee was one of the first podcasts


    ·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications


    ·      What AI really is and all those Skynet Terminator myths


    ·      Text mining


    ·      Network graphing


    ·      Data clustering


    ·      Driver analysis


    ·      Forecasting


    ·      Lighting up dark data


    Who is John Wall?


    John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of  (http://www.marketingovercoffee.com/) , a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn.


    He's also a Partner at Trust Insights.


    Links and Show Notes.


    For links to the books and apps mentioned, please visit  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)  for the show notes.


    What is the Marketing and Finance (MAF) Podcast?


    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.


    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.


    The MAF Podcast is a 30-minute radio show you download from  http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) , iTunes or Spotify.


    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!


    We talk about:


    How you can grow your business using content marketing and social media


    How you can keep your Marketing strategy and communications simple


    Topics, issues, products and business models from the world of finance


    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.


    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.  http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)


    Fancy Appearing on the Show?


    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.  http://rogeredwards.co.uk (http://rogeredwards.co.uk/)

    • 32 мин.
    Simple marketing strategy at a time of crisis - MAF243

    Simple marketing strategy at a time of crisis - MAF243

    The principles of marketing strategy stay the same despite the global crisis we are facing.

    It's easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I'd take a long, slow, breath and go back to basics.

    Welcome to episode 243 of the Marketing and Finance Podcast.

    • 13 мин.

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Dennis S77 ,

Great Podcast

I like podcast insights and I love the refined style and British humor.

Five stars!

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