Marketing Expedition Podcast with Rhea Allen, Peppershock Media Rhea Allen, CEO, Peppershock Media

Allyns Melendez serves as CEO at HR Transformed and COO at a national public relations firm. She has 25 years of human resources and business management experience and helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees.
00:00 - 00:10 "Culture is, like I said, signal strength. The signal strength of these people create the culture, whether it's a weak signal or a strong signal. All those signals together is your culture." — Allyns Melendez
00:11 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:30 - 02:11 Allyns’ Background
02:12 - 08:15 Marketing Essentials Moment: When to Hire an Agency
08:16 - 10:02 Welcome to the show, Allyns!
10:03 - 12:01 Transformative Purpose in HR
12:02 - 17:08 Identifying Signal Strengths in Organizations
17:09 - 21:41 Performance Management and Communication Styles
21:42 - 29:09 Employee Feedback and Retention
29:10 - 30:00 Nadine West has awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.  
30:01 - 35:41 Predictive Analytics for Turnover
35:42 - 41:17 Implementing a Four-Day Workweek
41:18 - 44:13 Employee Motivation and Role Elevation
44:14 - 48:36 HR Trends and Public Conversations
48:37 - 51:06 Encouraging Interest in HR
51:07 - 51:59 Visit HR Transformed - https://www.hrtransformed.com/
52:00 – 52:55 Thank you so much, Allyns! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
52:56 – 53:42 Join The Marketing Expedition Community today!
#CompanyCulture #CorporateBranding #EmployeeRetention #Communication #HRtrends #EmployeeManagement #BusinessStrategy #GrowthStrategies #PublicRelations #HumanResources #AdvertisingAgency

Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.
00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent
00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:33 - 01:58 Faruk’s Bio
01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency
17:44 - 18:50 Faruk, welcome to the show!
18:51 - 22:48 Transition to CGI
22:49 - 24:48 Career Highlights
24:49 - 31:03 The Impact of Photorealistic CGI
31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry
35:56 - 40:36 Award-winning Advertising Campaigns
40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing
49:10 - 53:10 The Future of Previsualization in Sales and Marketing
53:11 - 56:24 Principles of Design
56:25 – 1:00:49 Creating virtual worlds and authenticity
1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/
1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
1:02:09 – 1:02:55 Join The Marketing Expedition Community today!
#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency

Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.
00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao
00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:40 - 01:50 Carolyn’s Background
01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring
14:43 - 18:16 Welcome to the show, Carolyn!
18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing
23:18 - 28:20 Data Collaboration Unblocks Internal Teams
28:21 - 31:22 AI Enhances Ad Performance Analysis
31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas
35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.
36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights
39:57 - 42:28 AI-Powered Anomaly Detection for Business Data
42:29 - 46:48 Staying Informed in the Business World
46:49 - 53:01 Unblocking a Complex Product Launch
53:02 - 57:11 Embracing AI for Marketers
57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/
57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)



































58:11 – 58:57 Join The Marketing Expedition Community today!
#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.
00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker
24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:43 - 02:02 Ernie’s Bio
02:03 - 12:55 Marketing Essentials Moment: Customer Retention
12:56 - 15:50 Ernie, welcome to the show!
15:51 - 18:57 Transition from Illustration to Marketing
18:58 - 21:28 Starting a Freelance Business
21:29 - 28:19 Branding Messaging
28:20 - 33:49 Consistency in Branding
33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools
37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.
38:11 - 39:35 Underrated AI Tech in Marketing
39:36 - 42:17 Posting Frequency and AI Scheduling
42:18 - 47:07 The Potential Overuse of AI in Social Media
47:08 - 52:14 The Process of Developing Your Brand with AI
52:15 - 54:48 Real Value in Your Brand
54:49 - 56:28 Visit: https://ernburn.com/



































56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)
57:36 – 58:22 Join The Marketing Expedition Community today!
#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention

Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.
00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez
00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:35 - 01:45 Jen’s Background
01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey
15:43 - 16:10 Welcome to the show, Jen!
16:11 - 21:01 Transition to Pinterest Marketing
21:02 - 24:09 Pinterest as a Search Marketing Tool
24:10 - 27:17 Brand Inspiration
27:18 - 32:22 Trending Pins and Client Success Stories
32:23 - 37:03 The Importance of Video and Graphics
37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.
37:50 - 43:26 Delegating and Prioritizing Work
43:27 - 49:04 Setting and Meeting Business Goals
49:05 - 51:49 Conducting a Marketing Audit
51:50 - 56:15 Resources to check out
56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/
57:21 - 59:35 Jen’s Pinterest Challenge
59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)





































1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!
#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics

Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.
00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda
00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:39 - 02:06 Juliana’s Bio
02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation
16:56 - 20:19 Welcome to the show, Juliana!
20:20 - 26:28 The scale map diagnostic
26:29 - 30:34 Scaling businesses rapidly
30:35 - 31:21 Project management for business growth
31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.32:12 - 34:41 Common company gaps and metrics
34:42 - 39:19 Growth metrics
39:20 - 42:12 Scaling a sales team
42:13 - 43:23 Sales process efficiency tips
43:24 - 45:12 Resources for scaling. Visit: ScaleTime
45:13 - 46:45 Let go of perfectionism
46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

































47:16 - 48:02 Join The Marketing Expedition Community today!
#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess