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Marketing Happy Hour Marketing Happy Hour
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- Бизнес
Join us for a weekly happy hour with your peers in marketing. We share career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Our past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in!
Learn more: https://www.marketinghappyhr.com/ Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
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Social Media Rewind: The Truth About Social Media Virality, Effective Content Calendars, Top Tips By Platform + MORE!
This week, we're hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we've heard over the past 3 years on the Marketing Happy Hour podcast.
Here's a peek at what you'll hear:
[00:01:59] - Bri Reynolds of Lyft shares the truth about social media virality and her top tip for each social media platform. Listen in to Bri's full length episode here.
[00:06:03] - Jacynth Serrano Rodriguez of Our Place explains her thoughts on organizing your content (shout out to Notion!) and developing effective content calendars. Listen in to Jacynth's full length episode here.
[00:09:38] - Jack Appleby of Future Social dives in to his perspective on popular "unhinged" content and well as the importance of testing trends. Listen in to Jack's full length episode here.
[00:14:05] - Maddie Hinderstein of TLC addresses staying on top of social's ever-changng landscape. Listen in to Maddie's full length episode here.
[00:18:11] - Jack Hailey of Chili's gives us his predictions for the future of social media (hint: get silly with it!). Listen in to Jack's full length episode here.
NYC EVENT WAITLIST! Sign up to learn more and join us for a (FREE) encouraging evening of networking, learning and connecting with the Marketing Happy Hour community in New York City, in partnership with Creative People! Event date: June 27, 2024
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
Driving Brand Recognition + Sales with Hyper-Local Influencers | Emily Steele + Callie Hippler of Hummingbirds
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales.
About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn't make sense for a majority of brands trying to target specific locations. We solve for that. And we do it through perks, community building, and an obsession with authenticity.Whether you're trying to get some buzz around a product launch in Target or you're opening another restaurant in one of our cities, consider getting real, trusted humans experiencing and sharing it in the community you want to impact. And know that not only are you going to reach locals through locals, but you could create lifelong customers and raving fans simply by engaging with Hummingbirds.
Learn more about Hummingbirds: Instagram | LinkedIn | hummingbirds.com
Check out Hummingbirds’ Local Influencer Marketing Guide
Listen to the Local Marketing School Podcast
Connect with Emily on LinkedIn
Connect with Callie on LinkedIn
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
Navigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professionals, with friends in the industry, and among the Marketing Happy Hour community to share in this episode.
Here's what we're diving into:
Tips for navigating the interview process as a job seeker both in person and over Zoom: the importance of preparation, being presentable and engaged, and showcasing your accomplishments alongside your personality.
Tips for hiring managers conducting interview processes: the impact of transparency and caring about the talent experience (check out the Alma careers page referenced here), how to navigate assignments, and what to include in your job descriptions to narrow down your applicant pool to the *right* talent.
Tips for negotiating an offer from the talent side: what you can negotiate outside of salary, and why backing up any negotiation ask with clear quantitative data is important (check out our recent episode with Tori Dunlap of Her First $100K to learn more).
+ For hiring managers: how to ensure your offer will be accepted!
NYC EVENT WAITLIST! Sign up to learn more and join us for a (FREE) encouraging evening of networking, learning and connecting with the Marketing Happy Hour community in New York City, in partnership with Creative People! Event date: June 27, 2024
Check out our Job Board - updated weekly!
Join our LinkedIn group: Marketing Happy Hour | Open Jobs
Sign up for the Marketing Happy Hour email newsletter!
Other career-focused episodes you'll love if you enjoyed this episode:
4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
How to Find a Mentor | Matthew Miller of Orlando Informer
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People
This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups.
If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don’t forget to tell them you were referred by Marketing Happy Hour!
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Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | -
The Millennial + Gen Z Home Buying Guide | Real Estate Advisor Mike Collier
In an ongoing effort to support who we are in *and* outside of work, we're excited to introduce you to Real Estate Advisor Mike Collier. In this episode, we chat with Mike about the essential things that first time homebuyers should be considering as they begin to think about buying, selling, and investing in real estate.
About Mike Collier: Mike Collier is originally from Atlanta, GA and has been living in Orlando since 2004. Upon moving to Florida he immediately started work within the Disney College Program and fell in love Disney's superiority in Guest Service, Quality and Entertainment.
In 2006, Mike was selected among the then 65,000 Cast Members to represent Walt Disney World as a Walt Disney World Ambassador - a program started by Walt Disney himself that selects an official representative of the company to the Cast Members, local community and the world.
Mike and his family currently reside in Windermere, FL. His passion for real estate started at an early age and has spurred him to personally buy, sell and invest in various forms of real estate.
Mike leads the Mike Collier Home Team in helping their clients find the BEST property at the BEST price with the BEST protection.
Connect with Mike: Instagram (DM "Guide" for Mike's Home Buying Guide) | YouTube | closetothemagic.com
Resources Mentioned: Bankrate | Nerd Wallet Mortgage Calculator
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support -
Intro to TikTok Shop (+ More Paid Media Strategies) | Ellie Bresler of Beekeeper's Naturals
This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals has succeeded on TikTok Shop.
Here's a peek at what we cover in this episode:
[00:02:48] - Ellie shares her career journey thus far from graduating in 2020 as a ballet and strategic communications double major to joining a digital marketing agency to gain hands on experience in paid social, paid search, affiliate and email marketing in the luxury fashion, beauty and CPG (consumer-packaged-goods) spaces, and ultimately landing her current role sitting on Beekeeper's Naturals digital team within the growth division, focusing on DTC (direct-to-consumer) growth marketing, retail performance marketing and omnichannel brand awareness strategies.
[00:10:13] - Ellie dives into performance marketing strategies for both DTC and retail campaigns. She walks us through paid search on Google/Meta (with a full funnel approach), PPC (pay-per-click) ads, how vital audience targeting really is, and how the brand utilizes testing of messaging and media elements to improve their strategies to support business priorities. She also explains the role that seasonality plays in managing paid media campaigns.
[00:19:37] - Ellie chats through paid TikTok campaigns, including what the brand is doing with TikTok shop and their main focuses on that platform for both organic and paid social.
[00:28:00] - Ellie walks us through the team's process of streamlining internal communications, and shares the importance of personal projects that serve as a creative outlet.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Ellie's episode:
Creating Fresh and Innovative Social-First Content | Jacynth Rodriguez of Our Place
Affiliate Marketing 101 | Sarah Miotti (prev. Beachwaver Co.)
Small Business Social Media Advice | Social Media Manager Cameron Norfleet Pivach
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow along with Ellie: LinkedIn | Instagram | Blog
Check out Beekeeper's Naturals: Instagram | TikTok
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Ho -
Impact-Driven Small Business Marketing | Taylor Prater of Mother Kombucha
We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their local community and beyond.
About Taylor Prater, in her own words: I have been in the beverage community for the better part of the last 15 years. What started as a bartending job at an upscale martini joint at 19 years old turned into a passion for the hospitality industry which then turned into a passion for the CPG/RTD world. After craft cocktail bartending, I spent 3 years working in the liquor world representing the William Grant and Sons portfolio. I met some of the most beautiful, passionate souls and fell in love with brand design and creation.
My attention then turned to coffee and creating our brand, Made Coffee. Made has the distinction of being the first canned cold brew in the state of Florida. Over 5 years (and counting) we were able to grow into 3 canned products as well as a line of specialty whole bean coffee.
Now, I find myself working with the amazing people at Mother Kombucha enhancing their marketing and community efforts. Mother Kombucha focuses on creating beverages for a better world. We are people conscious, health conscious and earth conscious. We emphasize using business for good and use our platform to bring awareness to initiatives such as sustainability and women's rights, all while making delicious sustainable beverages to make humans feel good.
Connect with Taylor: Instagram | LinkedIn
Learn more about Mother Kombucha: Instagram | LinkedIn | TikTok
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
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Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support