Outsmarting Implicit Bias Outsmarting Implicit Bias

We have more information at our fingertips than ever before… but this doesn’t mean we’re making better decisions. Why? One culprit: the confirmation bias. From DNA analysis and political debates to the strategies we use in business and fantasy football, our desire to confirm our beliefs skews how we interpret the data in front of us.

When it comes to food, presentation and taste are connected: the eyes eat first. The science suggests we apply a similar idea to people: attractive people are seen as smarter, kinder, more moral, and so on. It’s called the attractiveness halo.

What’s more likely: death by shark attack, or death by lightning strike? The science suggests you’ll choose “shark attack”… but that’s not the right answer. So why do so many of us agree? It’s called the availability bias: our tendency to assume that events that come easily to mind must be more common or true.

Here’s a little memory test designed by psychologists Amos Tversky and Daniel Kahneman (1973) to reveal a cognitive blindspot. Try it for yourself, and listen to our podcast "The Availability Bias" to learn more about this quirky bias.

In a groundbreaking study, sociologist Devah Pager showed that being Black hurts an applicant's chances of being hired just as much as a felony conviction. What do decisions based on gut instincts mean for the survival of a business?

Most of us believe we can control what pieces of information influence our decisions. But when it comes down it, can we? The Stroop Test suggests: no. (Visit our website to watch the video version of this episode.)