22 мин.
Pulse check on AI: May, 2024 The Content Strategy Experts - Scriptorium
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In episode 166 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle check in on the current state of AI as of May 2024. The landscape is evolving rapidly, so in this episode, they share predictions, cautions, and insights for what to expect in the upcoming months.
We’ve seen this before, right? It’s the gold rush. There’s a new opportunity. There’s a new possibility. There’s a new frontier of business. And typically, the people who make money in the gold rush are the ones selling the picks and shovels and other ancillary services to the “gold rushees.”
— Sarah O’Keefe
Related links:
* “Put an AI on it” meme
* AI business viability (gift link)
* AI and GDPR
* AI and mushrooms (gift link)
* AI in the content lifecycle (white paper)
LinkedIn:
* Sarah O’Keefe
* Alan Pringle
Transcript:
Alan Pringle: Welcome to the Content Strategy Experts Podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In this episode, we’re checking in on the state of artificial intelligence. Things are moving really fast in the AI space, so we want to let you know we recorded this podcast in May of 2024. Hey everyone, I’m Alan Pringle.
Sarah O’Keefe: And I’m Sarah O’Keefe, hi.
AP: And we’re going to talk about AI yet again, but we need to circle back to it because it’s been a while and kind of assess the space right now. Last week I saw a really great meme. It was a still of Carrie Brownstein and Fred Armisen from the Put a Bird On It sketch from Portlandia. And it said, “Put an AI on it!” And that’s kind of where we are now.
SO: Yay.
AP: So many companies, so many services, so many products look at this AI thing that we’ve got now. And a lot of these AI birds, if you will, have landed on content creation, kind of our wheelhouse. So let’s pick that apart for a minute.
SO: So I guess we can start with generative AI, GenAI, which is a ChatGPT and all of its general ilk, right? The chat interfaces. And generally speaking, at least for technical content. There does seem to be an emerging consensus that this is not where you go for content creation. You’re not going to start from scratch. Now, maybe you get it to throw out some ideas. Maybe you can do a first draft, but overall, the idea that, you know, ChatGPT or generative AI is just going to generate your docs for you is not the case. So there’s a big nope on content creation, but there’s also a big yes for productivity enhancement. I wrote a draft, but did I write it at the appropriate seventh or eighth grade level? Can I run it through the AI and let it clean it up? I need a summary. I need this cleaned up. I need my XML tag set corrected. I need a proposal for keywords that metadata that I haven’t put in yet, those kinds of things. So there does seem to be a rising level of capabilities in that space, in that productivity enhancement, how can I take this thing that I wrote or that I cr...
In episode 166 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle check in on the current state of AI as of May 2024. The landscape is evolving rapidly, so in this episode, they share predictions, cautions, and insights for what to expect in the upcoming months.
We’ve seen this before, right? It’s the gold rush. There’s a new opportunity. There’s a new possibility. There’s a new frontier of business. And typically, the people who make money in the gold rush are the ones selling the picks and shovels and other ancillary services to the “gold rushees.”
— Sarah O’Keefe
Related links:
* “Put an AI on it” meme
* AI business viability (gift link)
* AI and GDPR
* AI and mushrooms (gift link)
* AI in the content lifecycle (white paper)
LinkedIn:
* Sarah O’Keefe
* Alan Pringle
Transcript:
Alan Pringle: Welcome to the Content Strategy Experts Podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In this episode, we’re checking in on the state of artificial intelligence. Things are moving really fast in the AI space, so we want to let you know we recorded this podcast in May of 2024. Hey everyone, I’m Alan Pringle.
Sarah O’Keefe: And I’m Sarah O’Keefe, hi.
AP: And we’re going to talk about AI yet again, but we need to circle back to it because it’s been a while and kind of assess the space right now. Last week I saw a really great meme. It was a still of Carrie Brownstein and Fred Armisen from the Put a Bird On It sketch from Portlandia. And it said, “Put an AI on it!” And that’s kind of where we are now.
SO: Yay.
AP: So many companies, so many services, so many products look at this AI thing that we’ve got now. And a lot of these AI birds, if you will, have landed on content creation, kind of our wheelhouse. So let’s pick that apart for a minute.
SO: So I guess we can start with generative AI, GenAI, which is a ChatGPT and all of its general ilk, right? The chat interfaces. And generally speaking, at least for technical content. There does seem to be an emerging consensus that this is not where you go for content creation. You’re not going to start from scratch. Now, maybe you get it to throw out some ideas. Maybe you can do a first draft, but overall, the idea that, you know, ChatGPT or generative AI is just going to generate your docs for you is not the case. So there’s a big nope on content creation, but there’s also a big yes for productivity enhancement. I wrote a draft, but did I write it at the appropriate seventh or eighth grade level? Can I run it through the AI and let it clean it up? I need a summary. I need this cleaned up. I need my XML tag set corrected. I need a proposal for keywords that metadata that I haven’t put in yet, those kinds of things. So there does seem to be a rising level of capabilities in that space, in that productivity enhancement, how can I take this thing that I wrote or that I cr...
22 мин.