40 мин.
Should We Rethink HR? The Future of People Initiatives
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- Менеджмент
To learn more about Yasmeen Duncan, Chief People Officer @ Magnolia Bakery: https://www.linkedin.com/in/yasmeenduncan/ Excerpt from the episode: "Absolutely. I mean, initially, when you hear marketing, everyone knows that marketing is trying to get the external customer excited, and engaged to purchase a product or whatever it is that they're trying to sell. But what happens to the internal employee? Right. And in HR, we're constantly trying to do all the things, whether it's initiatives, administration, the list goes on and on. But who is marketing to the internal employees in the same to keep them engaged, to ensure that they are on board for the initiatives, they're enrolling in the benefits and all the things. It's interesting when you pull statistics and look at even enrollment rates for companies, they're not as high, especially for benefit offerings that for instance are like perks. Say if you have like a city bike perk or a childcare benefit perk or... tuition reimbursement benefit per the list goes on and on. But do we have low enrollment in our benefits? Could it be because employees do not know that we have these benefits, that we have the perks that we have? Possibly, and statistics show that this is true. If we had an internal marketer, if the chief people officer functioned and positioned themselves to be the internal marketer for the employees to ensure that yes, employees are communicated to. and know what the offerings are, right? But also to engage them in having an even richer employee experience, how much more impactful could we function and could we be as an HR department, as HR leaders? And this conversation was so impactful for me. I took it to the next step of, okay, how do I reposition how I'm functioning in my organization? What should I be doing if the future of HR is being the internal CMO. What does that look like? What are my behaviors? How am I being represented online? What kind of things am I talking about? What should I be even engaging in conversation internally? And what initiative should I put in place to draw employees forward? And I think that functioning as a CMO, it also helps with recruitment and trying to get top talent."
To learn more about Yasmeen Duncan, Chief People Officer @ Magnolia Bakery: https://www.linkedin.com/in/yasmeenduncan/ Excerpt from the episode: "Absolutely. I mean, initially, when you hear marketing, everyone knows that marketing is trying to get the external customer excited, and engaged to purchase a product or whatever it is that they're trying to sell. But what happens to the internal employee? Right. And in HR, we're constantly trying to do all the things, whether it's initiatives, administration, the list goes on and on. But who is marketing to the internal employees in the same to keep them engaged, to ensure that they are on board for the initiatives, they're enrolling in the benefits and all the things. It's interesting when you pull statistics and look at even enrollment rates for companies, they're not as high, especially for benefit offerings that for instance are like perks. Say if you have like a city bike perk or a childcare benefit perk or... tuition reimbursement benefit per the list goes on and on. But do we have low enrollment in our benefits? Could it be because employees do not know that we have these benefits, that we have the perks that we have? Possibly, and statistics show that this is true. If we had an internal marketer, if the chief people officer functioned and positioned themselves to be the internal marketer for the employees to ensure that yes, employees are communicated to. and know what the offerings are, right? But also to engage them in having an even richer employee experience, how much more impactful could we function and could we be as an HR department, as HR leaders? And this conversation was so impactful for me. I took it to the next step of, okay, how do I reposition how I'm functioning in my organization? What should I be doing if the future of HR is being the internal CMO. What does that look like? What are my behaviors? How am I being represented online? What kind of things am I talking about? What should I be even engaging in conversation internally? And what initiative should I put in place to draw employees forward? And I think that functioning as a CMO, it also helps with recruitment and trying to get top talent."
40 мин.