41 мин.
Stories, Service & The Authentic You with Brigitte Bojkowszky The Company Show
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- Маркетинг
I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t.
If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches.
Aside from understanding in the very marrow of your bones how much harder service workers actually work than your average CEO (I’ve been both, it’s 100% true and I’ll die on that hill)—there is something you learn as a frontline worker, something that can make a huge difference to you as a business owner.
It’s the actual, functional delivery of the company’s brand.
Servers, to use the example I am most familiar with, tend to have a better understanding of how a brand is perceived by the actual buying public than anyone in the C suite.
This, of course, can be for good or ill depending on how well customer service is managed, and how integrated their feedback is in the managerial and marketing processes of the business.
That integration is all about taking the intangible—feelings, impressions, offhand comments, and codifying it into a real part of the brand that can be used in all outward facing communications, on your website, in your emails, and on your podcast.
Today, I’m speaking with Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.
Brigitte and I are talking about what differentiates a company brand from a personal one, when you should use each, and how they relate to each other, and the importance of storytelling in all of your branding activities—including your podcast.
Listen to the episode read the blog post here.
Tune in to the full episode to learn about:
The story of Bridget BrandsThe intersection of personal and company brandingStorytelling and brand ConnectionEfficiency and authenticity in AI usageBranding in company onboarding and operationsMetrics and indicators of effective brandingBrigitte’s podcast picks for mastering brand authenticity
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.
We'd love to have you here for a case study episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes“You need to align your podcast closely to your company or corporate brand so it becomes one channel element or vehicle to communicate your ideas.” - Brigitte Bojkowszky
EMBED
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Brigitte Bojkowszky Website | LinkedIn | Instagram | Facebook | YouTube
BrandsTalk podcastRelated:What Makes an Audio Brand? with Jodi KrangleBranding that Feels Great with Sabrina ChevannesHow to Measure the Impact of Your Podcast with Megan Dougherty
I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t.
If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches.
Aside from understanding in the very marrow of your bones how much harder service workers actually work than your average CEO (I’ve been both, it’s 100% true and I’ll die on that hill)—there is something you learn as a frontline worker, something that can make a huge difference to you as a business owner.
It’s the actual, functional delivery of the company’s brand.
Servers, to use the example I am most familiar with, tend to have a better understanding of how a brand is perceived by the actual buying public than anyone in the C suite.
This, of course, can be for good or ill depending on how well customer service is managed, and how integrated their feedback is in the managerial and marketing processes of the business.
That integration is all about taking the intangible—feelings, impressions, offhand comments, and codifying it into a real part of the brand that can be used in all outward facing communications, on your website, in your emails, and on your podcast.
Today, I’m speaking with Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.
Brigitte and I are talking about what differentiates a company brand from a personal one, when you should use each, and how they relate to each other, and the importance of storytelling in all of your branding activities—including your podcast.
Listen to the episode read the blog post here.
Tune in to the full episode to learn about:
The story of Bridget BrandsThe intersection of personal and company brandingStorytelling and brand ConnectionEfficiency and authenticity in AI usageBranding in company onboarding and operationsMetrics and indicators of effective brandingBrigitte’s podcast picks for mastering brand authenticity
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.
We'd love to have you here for a case study episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes“You need to align your podcast closely to your company or corporate brand so it becomes one channel element or vehicle to communicate your ideas.” - Brigitte Bojkowszky
EMBED
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
State of Business Podcasting Report 2023Brigitte Bojkowszky Website | LinkedIn | Instagram | Facebook | YouTube
BrandsTalk podcastRelated:What Makes an Audio Brand? with Jodi KrangleBranding that Feels Great with Sabrina ChevannesHow to Measure the Impact of Your Podcast with Megan Dougherty
41 мин.