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How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We've just reached 3 years of publishing and 900,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Sweathead, A Strategy Podcas‪t‬ Mark Pollard

    • Маркетинг

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We've just reached 3 years of publishing and 900,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

    How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)

    How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)

    How does one of the world's best agencies–adam&eveDDB-work?
    The teams of Chief Creative Officer Rick Brim and Chief Strategy Officer Martin Beverley are responsible for some of the UK's most famous advertising. Their John Lewis Christmas campaigns are what all other Christmas campaigns are compared to.
    So how does the magic happen?  
    In this interview, we discuss:
    - How the account planners work with the creative teams at adam&eveDDB
    - Why simplicity matters, and
    - What it feels like to be only as good as your next idea  
    You can find adam&eveDDB here: https://adamandeveddb.com/
    **
    Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

    • 40 мин.
    Calling B.S. On Your Own Strategy Work - Rachel Bateast, Strategy VP

    Calling B.S. On Your Own Strategy Work - Rachel Bateast, Strategy VP

    Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it?

    Rachel Bateast is VP, Strategic Planning, at The Mars Agency in Detroit, Michigan. To the advertising industry on the coasts, the mid-west advertising scene can feel way more conservative so what does it even mean to call B.S. on work in Michigan?

    In this episode, we discuss and role-play (you're welcome) specific situations to show people how to question themselves to tighter thinking–from research to creative briefs and presentations.

    You can find Rachel here: https://www.linkedin.com/in/rachel-bateast-8968478/

    **

    Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

    • 35 мин.
    15 Things That Need Saying After Interviewing 300 Strategists–Sweathead Third Anniversary Special

    15 Things That Need Saying After Interviewing 300 Strategists–Sweathead Third Anniversary Special

    So, you've interviewed over 300 strategists from around the world and spoken with thousands more... what aren't we talking about enough?

    In this episode published on the third anniversary of the Sweathead podcast, I (Mark) run you through a stream-of-consciousness list of fifteen points that I feel are true but not in a science way. They're true in a "we need to pay more attention to this" way.

    You can find this podcast episode as a post on Instagram http://www.instagram.com/markpollard and on LinkedIn if you'd like to share it with colleagues: https://www.linkedin.com/posts/markpollardstrategist_300-strategist-interviews-activity-6770700692966526976-vj-s

    Thank you for listening to the podcast and for being part of the Sweathead world.

    **

    Favor: If you have enjoyed the pod, could you drop a kind review or rating? I haven't asked many times before but it's time to step up what I'm doing. Thank you. 

    • 13 мин.
    How Feedback And Reviews Can Help Big Teams Do Even Better Work - Aly Baer, John Lee @ Twitter Next

    How Feedback And Reviews Can Help Big Teams Do Even Better Work - Aly Baer, John Lee @ Twitter Next

    Let's say you have one hundred team members spread across the world. They work on thousands of briefs for massive brands every year. Often, they have to reach great ideas within a matter of days. They're doing well but you believe they can do ever better. Where do you start?

    Aly Baer is a Director at Twitter Next in New York and John Lee is a lead of the Twitter Next lab in San Francisco. Their team helps marketers and agencies create ideas worth talking about on Twitter. 

    This is an unusual discussion for me because I'm talking with two people with whom I worked on exactly the challenge above. Having spent time with all kinds of companies, I can say that their challenges weren't uncommon in the happening but they can be uncommon in the way companies tackle them. And, because of this, I wanted to talk about the work we did together knowing we'd tread a fine line between what they can feasibly say as representatives of one of the world's most influential companies and not wanting to be too self-indulgent or sycophantic.



    We discuss:

    - How thousands of ideas travel through Twitter Next

    - Giving feedback about work while it happens

    - The benefits of frequent reviews of work once the work has happened



    You can find Aly at http://www.twitter.com/baer_naked and John at http://www.twitter.com/john_lee.

    **

    Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com





     

    • 45 мин.
    Turn That Observation Into An Insight–7 Ways To Stumble Your Way There

    Turn That Observation Into An Insight–7 Ways To Stumble Your Way There

    You have reams of research in your head but you need to whittle everything in your head into an insight fast–what do you do?

    In this episode of Sweathead, I share a few steps I like to use–especially in workshops–to take an observation and land on an insight. These steps–or "stumbles"–can work in customer interviews too.  

    You can read this episode on Instagram here: https://www.instagram.com/p/CK9LVGhhyA2/

    **

    Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

    • 11 мин.
    How The M&C Saatchi Group's Employee-Led Diversity And Inclusion Network Works - Tanya Brown, Simi Nijher

    How The M&C Saatchi Group's Employee-Led Diversity And Inclusion Network Works - Tanya Brown, Simi Nijher

    Advertising agencies have responded to pleas to open their doors to people from different backgrounds in different ways. Some have resisted the pleas, some have faltered in public, and others have managed to listen and make structural, policy, and cultural change happen. 

    In this episode of Sweathead, I speak with Tanya Brown who co-chairs the Equals Network and Simi Nijher who co-chairs the Heritage Network. These "networks" are two of the six Diversity and Inclusion networks that sit across M&C Saatchi Group's businesses. 

    We discuss:
    - The importance of bottom-up D&I networks
    - How to know if they're working
    - Which topics are getting attention right now   

    You can find Tanya here https://www.linkedin.com/in/tanyabrown1 and Simi here https://www.linkedin.com/in/simi-nijher-57809278 

    ** 

    Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

    • 43 мин.

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