The Contractor Fight with Tom Reber Tom Reber

If you are struggling to increase your sales in the current economy, then you have to change how you attract today’s digital consumers. In today’s episode, we revisit a talk given by “The Sales Lion” Marcus Sheridan at our 2022 Mile High Profit Summit. He describes a big shift taking place in the world of commerce and how contractors can adapt to this change and bring in more profit. 
Episode Highlights:
[00:00] - Intro
[01:20] - The moment clients decide to buy from you
[03:35] - The department with the greatest impact on the actual sale
[06:15] - How the 2008 recession affected his company
[08:40] - Why discomfort can help us innovate and grow
[11:55] - Why you need to have people in your life who will hold you accountable 
[13:50] - Listening to your customers’ questions and addressing them strategically
[20:10] - Selling in a way that no one else in your space is doing
[25:40] - The Big 5 - the five areas you need to focus your content on
[32:45] - Why pricing articles do well right away
[37:55] - The most viewed page on your website after the home page
[40:55] - How addressing problems or concerns is actually helpful
[47:20] - The importance of creating videos and which ones you should be making
[52:55] - Benefits of a seller-free sales experience and how to implement one
[1:01:05] - Example of how to implement assignment selling with the customer 
[1:05:35] - How assignment selling saves you time and makes you money

== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 


Resources:
== Create an email signature: https://www.wisestamp.com/
== Check out some of Marcus’s books: https://marcussheridan.com/marcus-sheridan-books 
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast!...

The Mile High Profit Summit is an annual event where contractors from across the country, come together to learn how to scale their businesses to the next level. Our attendees aren’t the only ones gaining insights and making new connections at MHPS each year. The dedicated coaches of the Fight Team also leave the event with powerful takeaways and new relationships. We are fired up about this year’s event because we know the impact it will have on contractors and coaches alike!
In this episode, they discuss:
The power of MHPS and what the Fight Team thinks about the eventThe infectious energy that leaves everyone invigoratedSeeing the staff pouring love into the members Being part of a group of like-minded people Light bulb moments - Seeing members have epiphanies during the eventGoing to the even with an open-mind and willingness to learnMeeting members in person for the first timeHaving the whole Fight Team together at MHPS

Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 

Resources:
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
Spotify

What’s new for Mile High Profit Summit 2024? This year’s Mile High Profit Summit, taking place September 15-16, has some major upgrades and improvements in store! Neil Kristianson and Lindsey Kirschner shared what attendees can expect at the upcoming conference. Listen in to learn about the workshops, breakfast options, top-secret sessions, special perks for VIPs, 
improved scheduling, and more. 
In this episode, they discuss:
The new venue and location for 2024 and the benefits of the new locationEvent app and how attendees can use itWill there be WiFi available at the eventPerks that will be offered to VIPs for 2024What workshops will be included on the new VIP dayBreakfast and lunch options for attendees in MHPS 2024Details of morning movement sessionInvite only special session that Marcus Sheridan will be doing just for 30 companies and how to know how you would be invited

Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 
Resources:
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
Spotify

Are you tired of the same old marketing tactics that aren’t generating leads? It’s time to step up your marketing strategy. John Jantsch, the founder of Duct Tape Marketing, shares his best tips for taking your marketing game to the next level. He discusses the importance of clearly defining your marketing strategy versus tactics, zeroing in on your ideal client, optimizing your phone handling processes, and much more!
Episode Highlights:
[00:00] - Intro
[02:29] - John’s background
[05:50] - How marketing has evolved over the years
[07:14] - Marketing strategy most contractors fail at
[09:03] - Strategies vs. tactics in marketing
[09:37] - Tom’s main marketing strategy
[11:47] - Building trust and creating a brand that stands out
[14:21] - Identifying ideal clients
[17:51] - Where to find your ideal clients
[19:36] - Leveraging local relationships to reach new residents
[22:52] - Importance of improving phone handling from leads
[26:11] - Balancing technology and human touch in client interactions
[27:40] - Using chatbots on your website
[31:42] - Tips on direct mail campaigns
[35:12] - Books written by John
[36:37] - John’s favorite marketing book: The Practice of Management
[37:38] - Advice for contractors who have no marketing strategy
[40:23] - Best way to connect to John

== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 
Resources:
== Duct Tape Marketing: www.dtm.world/growth 
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
Spotify

When you attend a business event, the obvious goal is to learn skills to improve your work. But Mile High Profit Summit offers something more than just surface-level business lessons. It can be a great opportunity to grow by surrounding yourself with a supportive community of like-minded people, gaining fresh ideas, and discovering new strategies.
Tim and Derek discuss the importance of participating in industry events. They share that the real magic happens in the meeting behind the meeting – the networking and interactions that occur after the main event. They tell you not to retreat to your room after the official agenda but to be open-minded, connect with others, and reap the benefits of these post-event conversations.
In this episode, they discuss:
Overcoming the fear of attending events and taking a big leap toward successThe power of participating at industry summits and communitySticking around after events/sessions to continue conversations and networking instead of leaving right awayFalse Expectations Appearing Real (FEAR) and how it relates to feeling uncomfortable but achieving goalsSurrounding yourself with supportive people who want you to grow and succeedCommunicating with family about attending events and investing time and money into personal and business growth
Resources:
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast ==
Help your fellow contractors find the podcast! Please leave a rating/review! 
Apple Podcasts  
Spotify

Are you ready to take your business to new heights? Then it’s time to JUMP into the Mile High Profit Summit happening in September 2024 in Denver! Bob Turner of Turner Builders knows firsthand the transformative power of this event.
Tom talks with Bob about why he keeps coming back to Mile High year after year. Despite not knowing a soul at his first summit, Bob was inspired by powerful talks from experts and discovered the community support and growth opportunities that have fueled his success ever since.

Bob shares how MHPS helped him find the courage to charge his worth and how returning each year allows him to improve further by learning from his tribe of like-minded business owners.

He encourages you to take a jump to MHPS and seize the opportunity to be around other warriors, learn from them, and make valuable relationships!

Episode Highlights:

[00:00] - Bob’s intro
[01:22] - Bob’s bio and background
[04:18] - Intentionally downsizing business
[05:14] - Finding fulfillment in your business
[06:48] - Bob’s experience at MHPS
[09:09] - What keeps Bob coming back to MHPS
[10:23] - Importance of a support network for contractors
[13:22] - Supportive and collaborative culture at MHPS
[14:19] - Bob’s aha moment from the summit 
[16:14] - Being in the right room to hear valuable advice
[16:48] - Value of attending industry events and getting coaching
[18:30] - Transformational speakers at past summits
[21:53] - How attending the events helped Bob improve in many areas
[22:29] - Setting ego aside and knowing what you don’t know
[23:39] - Sitting with warriors
[24:02] - Bringing your spouse/family to the event
[25:00] - Closing remarks

== Click here to sign up for Mile High Profit Summit and take advantage of early bird pricing: https://milehighprofitsummit.com/ 
Resources:
== Turner Builders: https://turnerbuildersllc.com/ 
💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 
💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap 
== Join us in BATTLEGROUND ==
Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground 
== Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook 
== Grab the Gear ==
https://gear.thecontractorfight.com/ 
== Find Us on Social Media ==
YouTube: https://www.youtube.com/c/TomReber 
Instagram: https://thecontractorfight.com/ig 
== Rate the Podcast...