The Corporate Escapee: On a Mission to Help 10,000 GenXers Escape the 9-5 Grind!

Brett Trainor
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Welcome to The Corporate Escapee hosted by Brett Trainor, We are on a mission to help 10,000 GenX professionals escape the corporate confines and find freedom and balance. We focus on helping you replace your corporate income by monetizing your experience and working fewer hours. GenX was raised without many rules and a lot of independence. We want to show you how to reclaim that freedom We blend stories from escapees, how to episodes, subject matter experts and authors. Subscribe to Corporate Escapee Podcast define your legacy in the world of business today. Join us and transform your expertise into a thriving, fulfilling business outside the traditional corporate confines.

  1. -4 ДН.

    "I’d Rather Be Homeless": Laine Belcastro on the Ups and Downs of Escaping and Why She’ll Never Go Back

    In this episode, Laine Belcastro shares her journey from corporate marketing to becoming a solopreneur and email marketing consultant.  Laine discusses the importance of networking, finding your niche, and the challenges of pricing strategies. Laine emphasizes the significance of email marketing for business growth and introduces her new venture, Accountability Arcade, aimed at helping entrepreneurs set and achieve short-term goals.  The conversation highlights the balance of multiple revenue streams and the mindset shifts necessary for success in the solopreneur world. Laine’s Links LinkedIn: https://www.linkedin.com/in/lainemb/ Website: https://lmbdigimarketing.com/  Takeaways Laine has her own email marketing automation consulting business.Networking is crucial for solopreneurs to find opportunities.It's important to focus on a niche to avoid burnout.Pricing should reflect the value provided, not just time spent.Email marketing is a powerful tool for brand recognition.Consistency in email outreach is key to staying top of mind.Accountability can help entrepreneurs achieve their goals more effectively.Starting with a simple nurture program can keep contacts engaged.You don't need to have everything figured out to start your business.Taking action is more important than waiting for the perfect plan. Sound Bites "I'd rather be homeless than go back to corporate.""Networking is key for solopreneurs.""You don't need a website to get started." Chapters 00:00 Introduction and Background 02:02 Accountability Arcade Service 03:43 Leaving Corporate America and Starting a Business 07:57 The Power of Networking 10:01 Finding Your Niche and Specializing 13:19 Pricing Models for Solopreneurs 17:39 Flexible Pricing and Meeting Customer Needs 19:32 Effective Email Marketing Strategies 27:35 Creating an Accountability Group 31:25 Balancing Multiple Revenue Streams 34:16 Taking Action and Diving into Entrepreneurship

    39 мин.

  2. 17 СЕНТ.

    From Both Sides: Jaidin McCann’s Insider Take on Fractional Work and Company Needs

    Jaidin McCann, owner of Jasper Consultancy, shares her journey of starting her own executive search firm and offering fractional work. She emphasizes the importance of personal branding and networking in the fractional space. McCann advises individuals to specialize in a specific area and build a strong referral network. She also highlights the need for market research and understanding the buyer's market. McCann encourages individuals to take the leap into fractional work and enjoy the journey. Jaidin McCann Links LinkedIn: https://www.linkedin.com/in/jaidinmccann/Jasper Consultancy: https://www.jasperconsultancy.com/  Takeaways Specialize in a specific area and build a strong personal brand to differentiate yourself in the fractional space.Networking and building relationships with others in the industry is crucial for success in fractional work.Conduct market research to understand the needs and demands of the market and position yourself accordingly.Embrace the challenges and enjoy the journey of starting your own business in the fractional space. Sound Bites "It's more work than you think it is, but it's so worth it.""The world is so much smaller than we think.""You can eliminate the negative people and choose who you want to work with." Chapters 00:00 Introduction and Background 03:00 Starting a Fractional Business: Personal Branding and Networking 08:03 Building a Strong Referral Network in the Fractional Space 14:05 Understanding the Buyer's Market: Market Research in Fractional Work 21:23 Advice for Individuals Pursuing Fractional Work 29:29 Conclusion and Final Thoughts

    39 мин.

  3. 12 СЕНТ.

    Escapee Collective Session: Fractional 101 with Jake Stahl

    This is an audio recording of a recent Happy Hour and Learn Session for members of the Escapee Collective community. Jake Stahl shares his advice, perspective and best practices for thriving as a fractional leader. Jake Stall discusses the concept of fractional work and shares his experience in the field. He emphasizes the importance of building relationships and networking in order to succeed as a fractional professional. Jake also provides insights on pricing strategies and how to ask for referrals. He promotes the upcoming Frac 2024 conference as a valuable opportunity for learning and networking in the fractional industry. Guest Links: Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/  Frak2024: https://fractionalconference.com/  Takeaways Fractional work involves providing a certain amount of time and expertise to a company in return for high-level guidance and leadership.Building strong relationships and networking are crucial for success in the fractional industry.Pricing strategies should focus on the value provided rather than competing on price.Asking for referrals is an effective way to generate new business in the fractional field.The Frac 2024 conference is a valuable opportunity for learning and networking in the fractional industry. Sound Bites "Networking is not about attending as many groups as possible, but about being involved in quality groups where you can build meaningful relationships.""The more interest you show in someone, the higher your chances of getting a contract with them.""The higher your price, the more people perceive value and are willing to pay for your services."

    31 мин.

  4. 7 СЕНТ.

    From Solo to Synergy: Debbie Schwake & Ashley Evenson on Building Flexible, Collaborative Escapee Partnerships

    Debbie Schwake and Ashley Evenson discuss their escapee journeys and how they formed a collaborative partnership. They emphasize the importance of collaboration and transparency in their working relationship. They have their own independent businesses but also work together on projects, leveraging each other's strengths.  They highlight the flexibility and work-life balance that comes with being a solo entrepreneur. They see a growing need for fractional talent in the consulting industry, particularly among small to mid-tier companies. Their target audience is those who need an outside perspective and expertise to help with business issues and growth plans.  Ashley and Debbie discuss their unique position as consultants with both big brand and industry experience, providing expert-level consulting to small and medium-sized companies at a fraction of the cost. They emphasize the importance of being hands-on and implementing recommendations, rather than just providing advice. They also highlight the value of an outside-in perspective and the need for validation and direction, rather than relying solely on tools.  Networking is a key strategy for both of them, focusing on building relationships and offering support without asking for business. They stress the importance of belief in oneself and the power of humanizing your brand through video and personal connections. Guest Links Debbie Schwake: https://www.linkedin.com/in/dschwake/  Ashely Evenson: https://www.linkedin.com/in/ashleyevenson/ Website: https://andcoalition.com/  Takeaways Collaboration and transparency are key in forming successful partnerships.Having independent businesses allows for flexibility and work-life balance.There is a growing need for fractional talent in the consulting industry.Small to mid-tier companies can benefit from outside expertise and an outside-in perspective.Working together on projects allows for leveraging each other's strengths. Consultants with big brand and industry experience can provide expert-level consulting to small and medium-sized companies at a fraction of the cost.Being hands-on and implementing recommendations is crucial for success in consulting.Small and medium-sized companies often need an outside-in perspective and validation, rather than relying solely on tools.Networking is a valuable strategy for consultants, focusing on building relationships and offering support without asking for business.Belief in oneself is essential when starting a business, and humanizing your brand through video and personal connections can be powerful. Titles Targeting Small to Mid-Tier CompaniesThe Power of Collaboration and Transparency The Importance of an Outside-In PerspectiveBelief in Oneself and Humanizing Your Brand Sound Bites "There's so much opportunity in the more the synergy you put together and the shared values.""You can't get into a partnership like this without that commitment to one another to make sure everything's always above the board.""Part of this is about life flexibility. Part of this is about getting that balance back in your life.""We come from very big consultant brands, but also industry experience.""We will go there, advise, have that outside...

    43 мин.

  5. 2 СЕНТ.

    Risk-Averse to Revenue Diverse: Kate Kompelien's Escapee Journey in Customer Experience Consulting

    Kate Kompelien, founder of The Insight, shares her journey as a customer experience consultant and qualitative researcher. She helps companies understand key moments that matter to their customers and identifies pain points that hinder a better customer experience. Kate started her own business after realizing she wanted to focus on smaller projects and provide a more personalized experience for her clients. She emphasizes the importance of networking and building relationships, both with people she knows and with new connections. Kate also highlights the value of face-to-face meetings and taking a genuine interest in others' businesses and lives. Kate Kompelien shares her journey of starting her own customer experience consulting business. She discusses her core offerings, the industries she works with, and the size of companies she targets. Kate also talks about her three-pronged approach to acquiring clients: direct, subcontracting, and referrals. She emphasizes the importance of diversifying revenue streams and being open to different opportunities. Kate encourages listeners to believe in themselves, take risks, and have fun in their entrepreneurial journey. Kate’s Links LinkedIn: https://www.linkedin.com/in/katekompelien/ Website: https://www.theinsightshopllc.com/ Takeaways Focus on your sweet spots and provide a personalized experience for your clients.Networking and building relationships are crucial for finding new opportunities.Take a genuine interest in others' businesses and lives during networking meetings.Face-to-face meetings can be valuable for establishing connections and building trust. Identify your core offerings and consider peripheral offerings to round out your total offering.Industry is less important in customer experience and qualitative research work.Target companies with a billion dollars or less in revenue, as they often lack a full customer experience team.Diversify your revenue streams by working directly with clients, subcontracting, and forming referral partnerships.Believe in yourself, take risks, and have fun in your entrepreneurial journey. Titles Finding Success as a Customer Experience ConsultantThe Importance of Face-to-Face Meetings in Networking Believing in Yourself and Taking RisksDiversifying Revenue Streams in Consulting Sound Bites "I'm really trying to help companies understand those key moments that matter to their customers and what are those pain points that are getting in the way that they need to solve to provide a better experience, higher customer retention.""It's been a combination of getting customers on my own, working with some research companies for fill-in work, and then having some partners where I can be their customer experience resource on projects.""Most people are happy to have conversations and hear what you're up to. And I love to hear what other people are doing because you kind of shared some space. Maybe they're doing something you can help with.""I really wanted to focus in on those two spaces as my core and looking for work around the core.""I'm working in very different industries. I like to call them the manly industries of the trades.""My focus is a billion dollars or less, because generally those industries and those companies don't have a full customer experience team." Chapters 00:00 Introduction and Overview of Kate's Work 06:27 Building Relationships and Networking 10:24 The Importance of Following Up 12:52 Sales and Running Your Own Business 14:47 Finding Opportunities in a Competitive Market 17:48 Focusing on Your Sweet...

    42 мин.

  6. 28 АВГ.

    Effective Networking: Tips & Strategies from the Escapee Collective

    This bonus episode is a recording of a panel discussion we had during one of the Escapee Collective educational sessions. I had 4 escapees share their strategies and tips for effective networking The conversation focuses on the importance of networking and provides tips and strategies for effective networking. The speakers discuss the value of building relationships, finding the right networking opportunities, and targeting ideal clients. They emphasize the need to give before asking for anything in return and the importance of establishing trust and credibility. The conversation also touches on the distinction between referrals and introductions and the significance of engaging with content and demonstrating understanding. Overall, the conversation provides valuable insights and practical advice for successful networking. Takeaways Building relationships is key to successful networking.Find the right networking opportunities and target your ideal clients.Give before asking for anything in return.Engage with content and demonstrate understanding to establish credibility.Differentiate between referrals and introductions.Establish trust and credibility before making a pitch.Focus on quality connections rather than quantity.Engage with thought leaders and comment on their posts to expand your network.Personalize your outreach and show genuine interest in the other person.Share valuable content to get on someone's radar.Establish a clear ideal client profile and referral partner profile.Protect and prioritize your top networking connections.Establish a reputation as a connector and provide valuable introductions.Be patient and focus on building relationships before making an ask.Use multiple channels, such as LinkedIn and email, to connect with potential networking contacts.Tailor your approach based on the individual and their preferred communication method. Sound Bites "Your vibe attracts your tribe." Chapters 00:00 Introduction and Importance of Networking 16:05 Building Relationships in Networking 23:27 Defining Ideal Clients and Referral Partners 27:46 Referrals vs. Introductions 31:12 Give Before You Ask: Providing Value 36:03 Engaging with Content and Demonstrating Understanding 39:13 Establishing Trust and Credibility 41:33 Quality Connections Over Quantity 43:01 Conclusion and Call to Action

    43 мин.

  7. 27 АВГ.

    2 Escapees for the Price of 1: Rob Johnson & Eileen Rochford Share Their Escapee Stories + How They Collaborate

    Eileen Rochford and Rob Johnson share their stories of escaping the corporate world and starting their own businesses. Eileen, the CEO of the Harbinger Group, left her job at a PR agency to start her own agency, driven by a desire for a different way of working and a lack of fulfillment in the corporate structure. Rob, a former television professional, transitioned into consulting after his contract in the media industry was not renewed. Both Eileen and Rob emphasize the importance of building strong relationships with clients and prioritizing trust and partnership. They also discuss the challenges of pricing their services and the need to adapt and pivot in response to changing circumstances. The conversation explores the concept of value pricing and the benefits of establishing long-term relationships with clients. The guests discuss their approach to pricing, which involves creating a program for clients with a clearly outlined strategy and detailed tactics. They also emphasize the importance of trust and flexibility in client relationships. The conversation touches on the topic of building a solo business and the advantages of hiring specialists on a project basis. The guests share their insights on networking, highlighting the value of deep, meaningful connections over quantity. They stress the importance of authenticity and a long-term mindset in networking. Guest Links: Eileen Rochford: LinkedIn: https://www.linkedin.com/in/eileenrochford/Website: https://theharbingergroup.com/ Rob Johnson: LinkedIn: https://www.linkedin.com/in/rob-johnson-communications-advisor/Website: https://www.rj47llc.com/ Takeaways Leaving the corporate world to start your own business requires careful planning and consideration.Building strong relationships with clients and prioritizing trust is crucial for long-term success.Pricing services can be challenging, but it's important to understand the value you provide and adjust pricing as you gain experience.Being adaptable and willing to pivot is essential in the ever-changing business landscape. Value pricing involves creating a program with a clearly outlined strategy and detailed tactics for clients.Establishing trust and flexibility in client relationships is crucial for success.Building a solo business allows for more control over time and work-life balance.Networking should focus on building deep, meaningful connections rather than quantity.Authenticity and a long-term mindset are key in networking. Sound Bites "Why do we all have to physically be in the same place?""I'm gonna resign today... I called my husband first, which was probably a good idea.""Every time Eileen and I would see each other, it was like, oh my gosh, is every day like this?""We have value pricing in place, which to us means we've constructed a program for you consisting of X number of campaigns.""I just think it's so much easier... I mean, nobody wants to see that.""It just makes so much more sense to build relationships in the business comes with it." Chapters 00:00 Introduction and Multiple Guests 00:41 Escaping the Corporate World: Eileen's Story 04:04 Transitioning from Television to Consulting: Rob's Journey 07:08 Building Strong Client Relationships and Trust 09:35 Navigating Pricing Challenges 13:07 The Importance of Adaptability and Pivoting 26:10 Value Pricing and Constructing a Program 28:44 Building a Solo Business and Hiring Specialists 32:38 The Importance of Trust and Flexibility in Client Relationships 39:36 Networking: Quality Over Quantity 44:37 Authenticity

    48 мин.

  8. 20 АВГ.

    They Ask, You Answer: A Blueprint for Escapee Solo Success with Marcus Sheridan

    In this episode of the Corporate Escapee Podcast, Brett Trainor interviews Marcus Sheridan, author of 'They Ask, You Answer.' They discuss the concept of 'They Ask, You Answer' and how it involves meeting the needs and answering the questions of customers. Marcus emphasizes the importance of understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers. He also highlights the power of being a rule breaker and disruptor in the market, especially for solopreneurs and small businesses. The conversation also covers the importance of video in marketing, the types of videos every business needs, and the value of networking and outreach. Key Takeaways The 'They Ask, You Answer' approach involves meeting the needs and answering the questions of customers.Understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers is crucial.Being a rule breaker and disruptor in the market can give solopreneurs and small businesses a competitive advantage.Video marketing is powerful and can help businesses connect with their audience.Creating different types of videos, such as the 80% video, bio video, and product/service videos, can set a business apart.Networking and outreach should be sincere and focused on providing value to others.Being authentic and human in marketing efforts can resonate with the audience.Outsourcing video editing and utilizing tools like ScoreApp and PriceGuide.ai can simplify the video creation process.Networking can be done through sincere direct messages and thoughtful outreach.Being yourself and providing valuable content can help build a personal brand and connect with potential customers. Marcus Sheridan Links Website: https://marcussheridan.com/LinkedIn: https://www.linkedin.com/in/marcussheridan/ Sound Bites "They ask, then you answer means we're obsessed with the questions, the worries, the issues, the concerns, the behaviors of the buyers and we're willing to meet them where they are.""If you take these questions, worries, fears, issues, concerns, behaviors, whatever it is, and you, instead of ignoring them, you lean into them, now they can become your competitive advantage.""What's so wonderful about the disruptors and the rule breakers is because, you know, in every industry, you've got these rule makers, right. And they're just establishing the norms and everybody's following them. But then somebody comes along and they break the rules, right?" Chapters 00:00 Introduction and Excitement for the Conversation 00:45 Defining 'They Ask, You Answer' 02:06 The Divide Between Sales Process and Buyer's Journey 03:58 Pushing Buyers Through Processes vs. Answering Questions 05:18 The Advantage of Being a Solopreneur 06:23 Being Your Own Media Company and Answering Core Questions 10:48 The Basics of Video Creation and Authenticity 11:39 The Six Videos Every Business Needs 16:24 Creating Different Types of Videos for Business Success 20:33 Lead Generation Tools: ScoreApp and PriceGuide.ai 23:07 Networking and Outreach Strategies 25:12 The Importance of Authenticity and Being Human in Marketing 28:31 Simplifying Video Creation with Outsourcing and Tools 30:08 Building a Personal Brand through Valuable Content 33:45 Conclusion and Contact Information

    38 мин.
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Welcome to The Corporate Escapee hosted by Brett Trainor, We are on a mission to help 10,000 GenX professionals escape the corporate confines and find freedom and balance. We focus on helping you replace your corporate income by monetizing your experience and working fewer hours. GenX was raised without many rules and a lot of independence. We want to show you how to reclaim that freedom We blend stories from escapees, how to episodes, subject matter experts and authors. Subscribe to Corporate Escapee Podcast define your legacy in the world of business today. Join us and transform your expertise into a thriving, fulfilling business outside the traditional corporate confines.

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