Выпусков: 36

In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.

The Database, a Nielsen podcast Nielsen

    • Бизнес
    • 5.0 • 1 оценка

In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.

    The Database: The New Work-Life-Media Balance

    The Database: The New Work-Life-Media Balance

    This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media consumption. 

    • 44 мин.
    The Database: A Conversation with Women in Technology

    The Database: A Conversation with Women in Technology

    In this special episode, recorded during CES 2020, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the way for other women, particularly in the technology space.

    • 27 мин.
    The Database: How Mixed Realities Will Enhance the Video Game Landscape

    The Database: How Mixed Realities Will Enhance the Video Game Landscape

    This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive. While our conversation started out focused on the impact that the various types of XR will have on the gaming industry, we learned that these emerging technologies will ultimately benefit much broader industries than just entertainment.

    • 32 мин.
    The Database: A Step Toward Widespread Addressable Ads on Linear TV

    The Database: A Step Toward Widespread Addressable Ads on Linear TV

    On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.

    • 23 мин.
    The Database: How Addressable Advertising is Personalizing the TV Experience

    The Database: How Addressable Advertising is Personalizing the TV Experience

    This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women. Our conversation includes Kelly Abcarian, general manager for Nielsen’s Advanced Video Advertising Group, Jessica Hindlian, SVP in Nielsen’s Advanced Video Advertising Group, and Tracey Scheppach, CEO and Co-Founder of Matter More Media.

    • 37 мин.
    The Database: Who’s Buying Your Brand and How to Grow It

    The Database: Who’s Buying Your Brand and How to Grow It

    This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. To shed light on the topic, we brought back Leslie Wood, chief research officer at Nielsen Catalina Solutions, and Linghan Wang, Director of Research and Development at Nielsen Catalina Solutions, to share some new insights from their “How to Build Brands” study, which focuses on three-and-a-half years worth of retail data. 

    • 37 мин.

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