The Marketing Society podcast The Marketing Society podcast

Episode #129. Understanding grief is the topic of this episode, an area of personal understanding to support ourselves but also others in our care that may be experiencing grief. 
*Trigger warning: This episode contains discussion around bereavement and loss of a child. 

A complex and personal process, grief is the intense feeling of loss of someone or something which can manifest physically, mentally and emotionally.   
Abby’s guest is Lucy Hudson, Managing Director of McCann Birmingham which is part of McCann Central, the UK’s largest marketing communications integrated agency. Lucy is a WACL Talent Award Winner, mentor and founding member of The Margot Collective, McCann World group’s first female-led consulting collective.  
After losing her daughter Poppy to a brain tumour, Lucy is dedicated to talking and writing about the effects of grief, particularly in the workplace. 
In this episode, Lucy shares her definition of grief and how it becomes a part of you, the impact bereavement has in the workplace, companies making admin and return to work easier, ‘pre-grief’ and understanding all the elements of loss (finance, identity, career, your own health). Plus practical advice for employers to support colleagues.  

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest:  Lucy Hudson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This month, THINK EQUAL Project Director,Leanne Foy met Laura Naylor, Dubai 92 radio host, MC and public speaker.
What is it about public speaking that so many of us find so intimidating? Why do women feel less confident than their male counterparts when it comes to public speaking? If conference speaking, panel moderating or stage presenting fills you with butterflies, this episode is for you.
 Laura shares how a shift in mindset could be the key to feeling powerful and positive on stage. Her tried and tested techniques have helped friends and peers embrace speaking opportunities.  
In this episode, we explore how perfectionism and fear may be the reason why many women decline speaker opportunities, and why it’s these women we so desperately want on stage. With many corporate event stages lacking diversity, this is a call to female leaders to take to the stage and a call for businesses to support their female talent in this area.
 
Highlights include:
How to develop a confident mindset when presentingThe traits of confident public speakersWhy self belief, authenticity and preparation are your public speaking superpowers
Laura’s passion and energy are contagious.
It's a wonderful listen, we hope you enjoy it!
A note from THINK EQUAL
We are stronger together, than we are alone. And that’s why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We’d love to hear from you. Whether that’s through donating your time on our working committee, or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at thinkequal@marketingsociety.com

Degrowth equals greater profits – and big disruptions are coming…
In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviours.
Paul share with us how he got into the toxic free circularity space, and shares so many examples of organisations who are doing great things with circularity, and also how collaboration and partnerships are critical to building the business case and turning circularity into meaningful business solutions that can scale.
We talked about the need for Marketers to get involved, to get to grips with and understand their product lifecycle assessments by spending time with their R&D teams, and as Paul says it, “sticking your hands in the compost”. A critical part that brings with it a wealth of stories.
Paul also talks about degrowth and the fact that degrowth equals greater profits. Circularity drives efficiencies, greater loyalty, less waste and, there is also huge amounts of capital to be gained from waste. This episode left us feeling uplifted and full of motivation and confirmed, once again, why we are such big advocates for circularity.
Join us on this episode as we talk to Paul about:
The circular economy and toxic free circularity.The opportunities and the business case for circularity.Why Marketers should be spending time in R&D labs to truly understand their productsThe great work being done in circularity and why full product life cycle assessments are imperative for marketers to be part of.The need for more good stories to be shared.The future of sustainability and circularity and long-term planning.
For more information about Paul’s work visit Circuthon Consulting.
And follow his insights and great conversations via LinkedIn too.
A great episode… enjoy.
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You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.
Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Episode #128. The Burnout Miniseries ep5 – The last episode in our mini-series on burnout shares the story of an agency marketer who, following her experience of extreme burnout, uses the power of breathwork, meditation and wellbeing to help and prevent burnout in others. 

Abby’s guest is Briony Gunson, mindset coach, wellbeing trainer, meditation teacher and breathworker. Passionate about supporting people in managing stress, anxiety and burnout,  some of Briony’s corporate clients include NHS, EY, Santander, Lloyds bank, We Work and Freemasons. 

In this episode, Briony shares her definition and experience of burnout, listening to your mind and body system, processing trauma, safe spaces, slowing down feeling uncomfortable and power of breathing and techniques. 
Plus her advice for marketers of tomorrow. 

Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest: Briony Gunson | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. 
In this episode The Marketing Society member Ruth Fittock speaks to Head of Clubhouses at Virgin Atlantic, Rami El-Dahshan about one of those principles specifically- customer obsession. 
We dive into Virgin Atlantic's customer-centric approach and how they deliver personalized experiences in their luxurious lounges and on board their flights. Rami, our guest from Virgin Atlantic, shares how the leadership team, including the CEO, regularly works shifts in the lounges to gain a deep understanding of the customer experience.
Discover how Virgin Atlantic empowers their staff to build meaningful relationships with customers and provide exceptional, tailored service without following a strict script. Learn about the company's investment in staff development and their unique culture that encourages employees to be themselves.
We explore Virgin Atlantic's differentiation strategy, focusing on providing a luxurious experience with fresh, seasonal menus and an emphasis on the provenance of ingredients. Rami also discusses the airline's commitment to incorporating sustainable practices and providing customers with tangible examples of their brand values in action.
Gain insights into Virgin Atlantic's highly loyal customer base and how they foster strong relationships by responding to feedback and engaging in dialogue. Finally, we discuss the company's approach to partnering with innovative, up-and-coming brands to stay ahead of trends and enhance their offerings.
Whether you're in the airline industry, hospitality, or any customer-facing business, this episode is packed with valuable lessons on delivering exceptional personalized experiences, empowering staff, and building strong customer relationships. Tune in now and learn from Virgin Atlantic's customer-centric success story!
Our Host: Ruth Fittock
Ruth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps).  Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.
Our Guest: Rami El-Dahshan, Head of Clubhouses at Virgin Atlantic
Head of Lounges at Virgin Atlantic for the last three years. Previously head of UK sales for Virgin and a variety of commercial roles at British Airways.
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Episode #127. The Burnout Miniseries ep4 – We’re continuing our focus on burnout and how together, we can raise awareness to prevent it and support each other in our challenging yet rewarding marketing profession. 
Abby’s guest is Senior Reporter for Marketing Week, Molly Innes. Molly has been researching burnout for the past two years having written many articles about it and is passionate about marketers’ careers, ways of working and recruitment. 
In this episode, Molly shares how she began highlighting burnout, factors that her research identified can led to burnout, being ‘addicted’ to high performance and recognition, stories of unhealthy culture and burnout effecting women. 
Plus her advice for marketers of tomorrow. 
Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn
Guest:  Molly Innes | LinkedIn

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com